Creative strategist, graphic designer, and published illustrator with experience spanning agency, in-house, and freelance. I’m Annabel, a multidisciplinary creative specialising in identity design and digital marketing (organic and paid) for image-conscious brands that want to connect. I’ve collaborated with businesses of all shapes and sizes, from startups and SMEs to government bodies and non-profits, including names you might recognise like Ella Baché and Sharpie. I love collaborating with people that have unique stories to tell. Transforming ideas into elegant, disruptive visuals is my speciality ♡

Annabel Hickling-Smith

Creative strategist, graphic designer, and published illustrator with experience spanning agency, in-house, and freelance. I’m Annabel, a multidisciplinary creative specialising in identity design and digital marketing (organic and paid) for image-conscious brands that want to connect. I’ve collaborated with businesses of all shapes and sizes, from startups and SMEs to government bodies and non-profits, including names you might recognise like Ella Baché and Sharpie. I love collaborating with people that have unique stories to tell. Transforming ideas into elegant, disruptive visuals is my speciality ♡

Available to hire

Creative strategist, graphic designer, and published illustrator with experience spanning agency, in-house, and freelance.

I’m Annabel, a multidisciplinary creative specialising in identity design and digital marketing (organic and paid) for image-conscious brands that want to connect.

I’ve collaborated with businesses of all shapes and sizes, from startups and SMEs to government bodies and non-profits, including names you might recognise like Ella Baché and Sharpie.

I love collaborating with people that have unique stories to tell. Transforming ideas into elegant, disruptive visuals is my speciality ♡

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Language

English
Fluent

Work Experience

Part Time Freelance Graphic Designer at ELLA BACHÉ
April 1, 2024 - April 1, 2024
Designed for social media, EDM, web, OOH, and print. Created on-brand YouTube videos and reels from raw footage, and motion design for email header gifs.
Creative Lead, Graphic Designer at ZENCHAI FLEET
March 1, 2022 - November 5, 2025
Led the development of Zenchai’s visual presence from startup through expansion. Directed the 2024 refresh, positioning the business as a premium brand to align with their new direction.
Creative Strategist at Even Dots Creative
November 1, 2024 - November 5, 2025
Worked across brand, digital marketing, strategy, design, OOH, reports, and digital projects for SMEs, startups, gov, and NFPs. Led social media jobs, created procedures, and handled clients. Built generative AI tools to improve the efficiency of the agency’s social media workflow.
Freelance Designer, Illustrator & Brand Strategist at Freelance
January 1, 2025 - January 1, 2025
Collaborated with clients across various industries, including food and beverage, publishing, hospitality, and beauty. Designed logos, visual identities, branding materials, marketing collateral, social media graphics, and web layouts.
Market Research Interviewer (Casual) at KANTAR
December 31, 2022 - December 31, 2022
Interviewing respondents for market research projects.

Education

Diploma of Visual Arts at The Academy of Interactive Entertainment
January 1, 2022 - December 31, 2022
Diploma of Screen & Media at The Academy of Interactive Entertainment
January 1, 2022 - December 31, 2023
Advanced Diploma of Screen & Media at The Academy of Interactive Entertainment
January 1, 2022 - December 31, 2023

Qualifications

Sophia Amoruso’s Business Class
January 1, 2023 - December 31, 2023
HubSpot Academy – Social Media Marketing
January 1, 2025 - November 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Government, Non-Profit Organization, Travel & Hospitality