I am a marketing and communications professional with international experience across startups, corporates, and consulting. I specialize in social media strategy (organic & paid), strategic digital campaigns, influencer relations, and events that drive consumer engagement and strengthen brand growth. I’ve launched innovative products and built media and retail partnerships across fashion, tech and corporate sectors, translating strategy into measurable outcomes. I thrive in hands-on, data-driven environments, delivering rapid results in fast-paced settings. I’m passionate about scaling brands across European markets and helping teams enter new markets with compelling GTM narratives.

Anna Biktyakova

I am a marketing and communications professional with international experience across startups, corporates, and consulting. I specialize in social media strategy (organic & paid), strategic digital campaigns, influencer relations, and events that drive consumer engagement and strengthen brand growth. I’ve launched innovative products and built media and retail partnerships across fashion, tech and corporate sectors, translating strategy into measurable outcomes. I thrive in hands-on, data-driven environments, delivering rapid results in fast-paced settings. I’m passionate about scaling brands across European markets and helping teams enter new markets with compelling GTM narratives.

Available to hire

I am a marketing and communications professional with international experience across startups, corporates, and consulting. I specialize in social media strategy (organic & paid), strategic digital campaigns, influencer relations, and events that drive consumer engagement and strengthen brand growth.

I’ve launched innovative products and built media and retail partnerships across fashion, tech and corporate sectors, translating strategy into measurable outcomes. I thrive in hands-on, data-driven environments, delivering rapid results in fast-paced settings. I’m passionate about scaling brands across European markets and helping teams enter new markets with compelling GTM narratives.

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Experience Level

Expert
Expert

Language

Russian
Fluent
English
Fluent
German
Advanced
French
Intermediate

Work Experience

Change Manager at Change WorkOut GmbH
December 31, 2025 - December 31, 2025
Led change-management initiatives; grew LinkedIn following from 200 to 600+ in 6 months; attracted 100+ new paying members to Change Community; increased newsletter click rates from 20% to 35%; generated lead for exclusive Change Camp events via LinkedIn and newsletters.
Freelance Digital Marketing Consultant at Freelance – Germany
March 1, 2024 - November 27, 2025
Designed GTM social media marketing strategies for Lika’s Lock; provided strategic GTM guidance for Self post (delivery service) GTM and Meta paid campaigns; advised Elieve Munich on international brand growth and entry into new markets.
Marketing & Communications Specialist at QPLIX GmbH
February 29, 2024 - February 29, 2024
Increased lead generation +20% in 6 months via B2B/B2B2C campaigns; boosted website traffic +100% via SEO and UX optimization; produced multi-channel content (social, video, blog, PR, newsletters); generated ROI through paid campaigns on Google, LinkedIn and YouTube; generated qualified leads through webinars, round tables, and customer reference campaigns.
Head of Communications at NOVA Products GmbH
June 30, 2023 - June 30, 2023
Led communications for Kickstarter crowdfunding campaign; researched buyer personas and unmet needs (B2C & D2C); drove multi-channel brand launch (social, PR, newsletters, online store); redesigned Shopify website with SEO optimization; launched world’s first Audio Earring in EU/UK/CH; grew Instagram followers +200% (organic & influencer) and lifted sales +30% via new newsletter & multi-channel campaigns; scaled retail partnerships across Milan, Berlin, London, Paris.
Lecturer / Teacher at NRU Higher School of Economics, Moscow
June 30, 2019 - June 30, 2019
Improved student performance and engagement through tailored teaching approaches.
Freelance Tutor / Educator at Freelance, Moscow
March 31, 2019 - March 31, 2019
Delivered customized tutoring to improve student outcomes; designed pedagogical approaches.

Education

Master of Arts in Media & Communication Management at Hochschule Macromedia, Munich
October 1, 2019 - September 30, 2021
Course: English & American Studies at Ludwig-Maximilians-Universität, Munich
April 1, 2018 - September 30, 2018

Qualifications

Bachelor of Arts in Linguistics (Minor: Business Security)
January 11, 2030 - November 27, 2025

Industry Experience

Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services