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I’m Anna Buckley, a marketing strategist and founder of Fair Go Studio. I help businesses and organizations turn business goals and audience needs into clear priorities, strong brand positioning, and marketing that moves people to action. With 10+ years of experience across strategy, content, and digital marketing, I bring together websites, campaigns, content, and marketing operations into one cohesive plan. I’ve led work spanning rebrands and go-to-market strategy, lead generation, content and SEO, integrated campaigns, and digital projects. My experience also includes managing agency relationships, budgets, timelines, and cross-functional project delivery. I’m especially good at bringing the moving pieces together, figuring out what’s worth doing, creating a clear plan, and turning strategy into work that actually gets done. Whether you need a marketing strategy built from the ground up or experienced support to move an existing plan forward, I bring a practical, collaborative, and implementation-focused approach to every engagement.…I’m Anna Buckley, a marketing strategist and founder of Fair Go Studio. I help businesses and organizations turn business goals and audience needs into clear priorities, strong brand positioning, and marketing that moves people to action. With 10+ years of experience across strategy, content, and digital marketing, I bring together websites, campaigns, content, and marketing operations into one cohesive plan. I’ve led work spanning rebrands and go-to-market strategy, lead generation, content and SEO, integrated campaigns, and digital projects. My experience also includes managing agency relationships, budgets, timelines, and cross-functional project delivery. I’m especially good at bringing the moving pieces together, figuring out what’s worth doing, creating a clear plan, and turning strategy into work that actually gets done. Whether you need a marketing strategy built from the ground up or experienced support to move an existing plan forward, I bring a practical, collaborative, and implementation-focused approach to every engagement.

Anna Buckley

Marketing Consultant, Brand Strategist, Marketing Strategist, +6

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I’m Anna Buckley, a marketing strategist and founder of Fair Go Studio. I help businesses and organizations turn business goals and audience needs into clear priorities, strong brand positioning, and marketing that moves people to action. With 10+ years of experience across strategy, content, and digital marketing, I bring together websites, campaigns, content, and marketing operations into one cohesive plan. I’ve led work spanning rebrands and go-to-market strategy, lead generation, content and SEO, integrated campaigns, and digital projects. My experience also includes managing agency relationships, budgets, timelines, and cross-functional project delivery. I’m especially good at bringing the moving pieces together, figuring out what’s worth doing, creating a clear plan, and turning strategy into work that actually gets done. Whether you need a marketing strategy built from the ground up or experienced support to move an existing plan forward, I bring a practical, collaborative, and implementation-focused approach to every engagement.…I’m Anna Buckley, a marketing strategist and founder of Fair Go Studio. I help businesses and organizations turn business goals and audience needs into clear priorities, strong brand positioning, and marketing that moves people to action. With 10+ years of experience across strategy, content, and digital marketing, I bring together websites, campaigns, content, and marketing operations into one cohesive plan. I’ve led work spanning rebrands and go-to-market strategy, lead generation, content and SEO, integrated campaigns, and digital projects. My experience also includes managing agency relationships, budgets, timelines, and cross-functional project delivery. I’m especially good at bringing the moving pieces together, figuring out what’s worth doing, creating a clear plan, and turning strategy into work that actually gets done. Whether you need a marketing strategy built from the ground up or experienced support to move an existing plan forward, I bring a practical, collaborative, and implementation-focused approach to every engagement.

Available to hire

I’m Anna Buckley, a marketing strategist and founder of Fair Go Studio. I help businesses and organizations turn business goals and audience needs into clear priorities, strong brand positioning, and marketing that moves people to action. With 10+ years of experience across strategy, content, and digital marketing, I bring together websites, campaigns, content, and marketing operations into one cohesive plan.

I’ve led work spanning rebrands and go-to-market strategy, lead generation, content and SEO, integrated campaigns, and digital projects. My experience also includes managing agency relationships, budgets, timelines, and cross-functional project delivery. I’m especially good at bringing the moving pieces together, figuring out what’s worth doing, creating a clear plan, and turning strategy into work that actually gets done.

Whether you need a marketing strategy built from the ground up or experienced support to move an existing plan forward, I bring a practical, collaborative, and implementation-focused approach to every engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Founder & Marketing Consultant at Fair Go Studio

January 1, 2026 - Present

Advise small businesses and non-profit organizations on marketing strategy, brand positioning, messaging, content, digital presence, and marketing operations. Lead marketing audits and strategic planning, develop integrated website and marketing projects spanning strategy, messaging/copy, SEO, content, user journeys, and digital experience. Translate business goals and audience needs into clear priorities, recommendations, and implementation roadmaps.

Marketing Manager at The Woolmark Company

January 1, 2020 - December 31, 2025

Led integrated marketing and communications campaigns across international markets in partnership with industry organizations, agencies, educators, brands, and internal stakeholders. Managed annual marketing budgets while overseeing campaign schedules, creative production, agency deliverables, and media execution across global markets. Rebranded and rolled out the Woolmark Certification Program with a go-to-market strategy, and developed lead-generation content strategy that delivered a 39% YoY increase and grew social following by 36%+ YoY.

Project Manager at The Woolmark Company

January 1, 2018 - December 31, 2019

Pitched and executed global campaigns across seven markets, including the best-performing campaign in FY20. Authored a business plan introducing a change management framework for the senior executive team, and was tasked with building a new marketing business unit from the ground up. Managed creative agency relationships, project timelines, vendor contracts, design briefs, and production schedules to ensure on-time delivery of global marketing initiatives.

Marketing Coordinator at The Woolmark Company

January 1, 2016 - January 1, 2018

Executed America’s first “Naturally Inspiring” seminar for 100 attendees, coordinating a wool installation with Parsons School of Design. Developed a digital advertising campaign that returned $2.43 in sales for every $1 invested. Managed the intern program and oversaw budget allocation and process implementation for the Americas team.

Marketing Coordinator / Marketing Coordinator (Intern program execution) at The Woolmark Company

January 1, 2016 - January 1, 2018

Executed a digital advertising campaign for America’s first 'Naturally Inspiring' seminar for 100 attendees, coordinating a wool installation with Parsons School of Design. Developed a digital advertising campaign that returned $2.43 in sales for every $1 invested. Managed the intern program and overseen aw budget allocation and process implementation for the Americas team.