Anna Cannon
Hi, I’m Anna Cannon, a digital marketer specializing in lifecycle, email, and content strategy.
About
Hi, I’m Anna Cannon, a digital marketer specializing in lifecycle, email, and content strategy. I love turning complex topics into clear, engaging messaging and leading multi-channel campaigns that drive adoption and engagement.
I pair data-driven optimization with a systems-driven approach to marketing, collaborating with design, product, and cross-functional teams to translate ideas into scalable content programs and messaging that align with brand voice and campaign goals.
- 6 years' experience
- Joined April 2026
Industry experience
- Healthcare
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
More experts in Philadelphia, United States
Work experience· 4 roles
For a start-up, developed, managed and produced social media messaging across TikTok and Instagram. Monitored trends to post brand-aligned content, contributing to a 5% increase in engagement and supporting the brand’s viral presence. Campaigns led to a ~20% engagement increase over 7 months.
Supported multi-channel healthcare marketing campaigns focused on consumer health education and service adoption, translating complex medical topics into accessible content across email, social, and web channels.
Increased newsletter sales conversion by 15% by refining email newsletters to be conversion-focused, highlighting products and seasonal relevance; planned campaigns focused on product education with seasonal tie-ins to improve sustained engagement and repeat purchasing.
Education
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