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Hi, I’m Anna Cannon, a digital marketer specializing in lifecycle, email, and content strategy. I love turning complex topics into clear, engaging messaging and leading multi-channel campaigns that drive adoption and engagement. I pair data-driven optimization with a systems-driven approach to marketing, collaborating with design, product, and cross-functional teams to translate ideas into scalable content programs and messaging that align with brand voice and campaign goals.…Hi, I’m Anna Cannon, a digital marketer specializing in lifecycle, email, and content strategy. I love turning complex topics into clear, engaging messaging and leading multi-channel campaigns that drive adoption and engagement. I pair data-driven optimization with a systems-driven approach to marketing, collaborating with design, product, and cross-functional teams to translate ideas into scalable content programs and messaging that align with brand voice and campaign goals.

Anna Cannon

Marketing Strategist, Content Strategist, Content Creator, +2

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Hi, I’m Anna Cannon, a digital marketer specializing in lifecycle, email, and content strategy. I love turning complex topics into clear, engaging messaging and leading multi-channel campaigns that drive adoption and engagement. I pair data-driven optimization with a systems-driven approach to marketing, collaborating with design, product, and cross-functional teams to translate ideas into scalable content programs and messaging that align with brand voice and campaign goals.…Hi, I’m Anna Cannon, a digital marketer specializing in lifecycle, email, and content strategy. I love turning complex topics into clear, engaging messaging and leading multi-channel campaigns that drive adoption and engagement. I pair data-driven optimization with a systems-driven approach to marketing, collaborating with design, product, and cross-functional teams to translate ideas into scalable content programs and messaging that align with brand voice and campaign goals.

Available to hire

Hi, I’m Anna Cannon, a digital marketer specializing in lifecycle, email, and content strategy. I love turning complex topics into clear, engaging messaging and leading multi-channel campaigns that drive adoption and engagement.

I pair data-driven optimization with a systems-driven approach to marketing, collaborating with design, product, and cross-functional teams to translate ideas into scalable content programs and messaging that align with brand voice and campaign goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Specialist at ACCOLADE/Transcarent

December 1, 2021 - February 1, 2026

Supported multi-channel healthcare marketing campaigns focused on consumer health education and service adoption, translating complex medical topics into accessible content across email, social, and web channels.

Social Media Manager at PEACE & POWER SHOP

February 1, 2025 - September 1, 2025

For a start-up, developed, managed and produced social media messaging across TikTok and Instagram. Monitored trends to post brand-aligned content, contributing to a 5% increase in engagement and supporting the brand’s viral presence. Campaigns led to a ~20% engagement increase over 7 months.

Content Creator & Audience Growth Strategist at Self-Directed / YouTube Channel

January 1, 2020 - December 1, 2021

Built and scaled a YouTube channel to 11K+ subscribers and 8M+ impressions, producing original video content and optimizing titles, thumbnails, and descriptions based on analytics to grow a dedicated audience.

Social Media Manager at GARDEN GOODS DIRECT

March 1, 2021 - October 1, 2021

Increased newsletter sales conversion by 15% by refining email newsletters to be conversion-focused, highlighting products and seasonal relevance; planned campaigns focused on product education with seasonal tie-ins to improve sustained engagement and repeat purchasing.