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I am a results-driven Social Media Specialist with experience managing and optimizing multi-platform campaigns and overseeing multi-million dollar annual budgets. I analyze data to drive performance, improve ROI, and inform strategic decision-making. My background in higher education marketing allows me to build scalable, high-impact campaigns.…

Anna Gardner

Marketing Strategist, Growth Marketer, Social Media Manager

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I am a results-driven Social Media Specialist with experience managing and optimizing multi-platform campaigns and overseeing multi-million dollar annual budgets. I analyze data to drive performance, improve ROI, and inform strategic decision-making. My background in higher education marketing allows me to build scalable, high-impact campaigns.…

Available to hire

I am a results-driven Social Media Specialist with experience managing and optimizing multi-platform campaigns and overseeing multi-million dollar annual budgets. I analyze data to drive performance, improve ROI, and inform strategic decision-making. My background in higher education marketing allows me to build scalable, high-impact campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Carnegie

January 1, 2023 - Present

Manage and strategically optimize paid social campaigns across Meta, LinkedIn, Snapchat, TikTok, Reddit, Pinterest to maximize engagement and ROI. Analyze performance data and translate insights into actionable optimization strategies. Develop recommendations for campaign budgets, targeting, and strategies to maximize efficiency. Mentor and train junior team members on platform best practices, campaign execution, and performance optimization. Serve as primary liaison with Snapchat partners to strengthen platform performance and unlock new opportunities.

Paid Social Campaign Manager at Carnegie

January 1, 2021 - January 1, 2023

Executed paid social campaigns across multiple platforms. Optimized campaign performance through regular adjustments to targeting and creative. Monitored campaign metrics and identified trends to inform strategic recommendations. Developed reports highlighting performance insights and optimization opportunities. Kept up with platform updates, trends, and best practices to inform campaign strategy.

Social Media Coordinator at Dewey’s Bakery

January 1, 2020 - January 1, 2020

Managed social media content on Instagram and Facebook to support brand growth and engagement. Researched and recruited influencers aligned with the brand to promote products. Tracked and analyzed social media performance to identify trends and improve engagement. Supported marketing campaigns across email, social media, and photosho ts.