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Hi, I'm Anna Hochberger, an Emmy award-winning T-shaped marketer with over 8 years of experience navigating both B2B and B2C environments. I thrive on building strong relationships across teams and clients, crafting compelling stories, and focusing on strategic, long-term goals. Collaboration and creativity are at the core of what I do, especially in remote work settings. I've had the opportunity to lead marketing efforts at startups and established companies alike, from launching blogs to redesigning websites and increasing lead generation. I love diving into content creation and driving growth through innovative marketing strategies. If you're looking for someone who combines strategic thinking with hands-on execution, let's connect!…Hi, I'm Anna Hochberger, an Emmy award-winning T-shaped marketer with over 8 years of experience navigating both B2B and B2C environments. I thrive on building strong relationships across teams and clients, crafting compelling stories, and focusing on strategic, long-term goals. Collaboration and creativity are at the core of what I do, especially in remote work settings. I've had the opportunity to lead marketing efforts at startups and established companies alike, from launching blogs to redesigning websites and increasing lead generation. I love diving into content creation and driving growth through innovative marketing strategies. If you're looking for someone who combines strategic thinking with hands-on execution, let's connect!

Anna Hochberger

Digital Marketer, Content Creator, Marketing Strategist, +3

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Hi, I'm Anna Hochberger, an Emmy award-winning T-shaped marketer with over 8 years of experience navigating both B2B and B2C environments. I thrive on building strong relationships across teams and clients, crafting compelling stories, and focusing on strategic, long-term goals. Collaboration and creativity are at the core of what I do, especially in remote work settings. I've had the opportunity to lead marketing efforts at startups and established companies alike, from launching blogs to redesigning websites and increasing lead generation. I love diving into content creation and driving growth through innovative marketing strategies. If you're looking for someone who combines strategic thinking with hands-on execution, let's connect!…Hi, I'm Anna Hochberger, an Emmy award-winning T-shaped marketer with over 8 years of experience navigating both B2B and B2C environments. I thrive on building strong relationships across teams and clients, crafting compelling stories, and focusing on strategic, long-term goals. Collaboration and creativity are at the core of what I do, especially in remote work settings. I've had the opportunity to lead marketing efforts at startups and established companies alike, from launching blogs to redesigning websites and increasing lead generation. I love diving into content creation and driving growth through innovative marketing strategies. If you're looking for someone who combines strategic thinking with hands-on execution, let's connect!

Available to hire

Hi, I’m Anna Hochberger, an Emmy award-winning T-shaped marketer with over 8 years of experience navigating both B2B and B2C environments. I thrive on building strong relationships across teams and clients, crafting compelling stories, and focusing on strategic, long-term goals. Collaboration and creativity are at the core of what I do, especially in remote work settings.

I’ve had the opportunity to lead marketing efforts at startups and established companies alike, from launching blogs to redesigning websites and increasing lead generation. I love diving into content creation and driving growth through innovative marketing strategies. If you’re looking for someone who combines strategic thinking with hands-on execution, let’s connect!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Manager/Communications Coordinator at Johnson & Johnson (via US Tech Solutions)

October 1, 2024 - Present

Manage logistics and communications for internal development programs. Create and distribute branded marketing materials and quarterly newsletter to Medical and Scientific Community. Promote continuing development and learning opportunities for J&J employees.

Head of Creative (and one-person marketing team) at Vita Health

November 30, 2023 - July 9, 2025

Led and executed the full-stack redesign of the company’s website, including rewriting all copy in-house. Successfully increased leads attributed to digital advertising by 60% within the first month of strategy implementation. Mobilized an omnichannel marketing and content strategy, resulting in a 94% increase in website traffic, a 96% increase in visitors, and a 46% increase in web-generated leads between Q1 and Q2 2023. Strategized, launched, wrote for, and managed Vita Health’s first blog, Valor by Vita. Built custom B2B landing pages to drive lead generation for specific target populations, including Veterans, camps, and Amazon’s employee base. Created and distributed a new catalog of sales enablement materials, including pitch decks, case studies, one-pagers, flyers, and conference collateral.

Vice President of Marketing (and one-person marketing team) at RISCPoint

November 30, 2022 - July 9, 2025

Developed and formalized the RISCPoint brand, including the creation and re-design of branded materials ranging from conference collateral and email templates to gated landing pages. Designed and drafted client proposals on behalf of the CEO. Created, strategized, and authored over 50 unique blog articles as part of a robust owned content strategy.

Marketing Lead (and another one-person marketing team) at Knack

July 1, 2022 - July 9, 2025

Ideated and created all marketing collateral across the organization’s respective B2B and B2C audiences, including building gated landing pages and writing case studies, copywriting for web pages including a new Careers page, blog articles, client and user stories.

Content Creator (Freelance) at Freelance

January 31, 2022 - July 9, 2025

Created owned content strategy and launched the blog for Heavy Content Studios, authoring the first twenty articles. Assisted principal in sales and RFP strategies and contributed to client work. Supported Popmenu Concierge team by writing social media copy and drafting posts for 10-23 partner accounts monthly.

Senior Content Marketing Strategist at Peerfit

March 1, 2020 - July 9, 2025

Leveraged social media content and analytics to yield over $8 million in leads in 2019 with a 100% ROI. Organically grew social media audiences by 600% in two years, totaling 25,000 new users across channels. Produced and published content across Facebook, Twitter, LinkedIn, and Instagram. Wrote and managed content for Peerfit's blogs and Medium page. Created and distributed monthly email newsletter to 24,000+ users. Executed Instagram giveaway campaigns with partners resulting in a 150% increase in followers. Co-founded Peerfit’s Corporate Social Responsibility Committee and co-wrote its CSR Program.

Youth Development Specialist at March of Dimes

May 1, 2017 - July 9, 2025

Managed all K-12 and collegiate fundraising for the March of Dimes in North Central Florida, totaling over $100,000 in annual revenue. Recruited and managed a council of 30 high school and 150 collegiate volunteers annually.

Brand Manager/Communications Coordinator at Johnson & Johnson (via US Tech Solutions)

October 1, 2024 - Present

Managed logistics and communications for internal development programs. Created and distributed branded marketing materials and quarterly newsletters targeted at the Medical and Scientific Community. Promoted continuing development and learning opportunities for Johnson & Johnson employees.

Head of Creative (and one-person marketing team) at Vita Health

November 30, 2023 - July 9, 2025

Led and executed a full-stack website redesign including rewriting all copy. Increased leads from digital advertising by 60% within the first month of strategy implementation. Developed an omnichannel marketing and content strategy, resulting in significant increases in website traffic, visitors, and web-generated leads. Launched and managed the first company blog, created custom B2B landing pages targeting specific populations, and produced sales enablement materials such as pitch decks, case studies, and conference collateral.

Vice President of Marketing (and one-person marketing team) at RISCPoint

November 30, 2022 - July 9, 2025

Developed and formalized the company brand, redesigned branded materials including conference collateral and email templates, designed client proposals, and authored over 50 blog articles as part of a content strategy.

Marketing Lead (and one-person marketing team) at Knack

July 31, 2022 - July 9, 2025

Created all marketing collateral targeting both B2B and B2C audiences, including gated landing pages, case studies, web copywriting such as a new Careers page, blog articles, and client and user stories.

Content Creator (Freelance) at Freelance

January 31, 2022 - July 9, 2025

Created owned content strategy and launched blogs for clients like Heavy Content Studios. Supported social media copywriting for Popmenu’s partner accounts, tailoring posts to unique brand tones and voices.

Senior Content Marketing Strategist at Peerfit

March 31, 2020 - July 9, 2025

Leveraged social media and analytics to generate over $8 million in leads with a 100% ROI in 2019. Grew social media audiences organically by 600% in two years. Managed content across social platforms and company blogs. Executed Instagram giveaway campaigns that significantly increased followers. Co-founded the Corporate Social Responsibility Committee and co-wrote its program.

Youth Development Specialist at March of Dimes

May 31, 2017 - July 9, 2025

Managed K-12 and collegiate fundraising efforts in North Central Florida, generating over $100,000 annually. Recruited and managed a large volunteer council comprising high school and collegiate members.