Dear Hiring Team, You’ve come to the right place. Not only am I a senior brand design leader with many years of hospitality design experience - but I also lived in Amsterdam for 2 years and immersed myself in the culture! My husband is dutch and we spend a lot of european summers in Amsterdam - and it happens to be my favourite city in the world! I also love cookies. Like really love them - a bit too much and spent time last year in New York trialling the viral popular cookie brands. If that’s not enough to convince you - I’ve created many brand identities - both new brands and rebrands. I’ve been responsible for rolling the brands out to every touchpoint - both printed collateral, digital and instore signage. My portfolio is proof of the quality of work that I create. I recently worked on social media strategies and in-store branding for local butchers stores - Australian Butchers Store. and at my latest role at Montu I created packaging for 6 of our medicinal cannabis brands. I am used to working autonomously after 10 years of remote work with J&Co as their Creative Director and I am a very good communicator and build long term relationships with my clients and colleagues. I’d love the opportunity to bring my experience and creative thinking to this new business, and I look forward to hearing from you. Thank you for your time and consideration. Best wishes, Anna Kortekaas

Anna Kortekaas

Dear Hiring Team, You’ve come to the right place. Not only am I a senior brand design leader with many years of hospitality design experience - but I also lived in Amsterdam for 2 years and immersed myself in the culture! My husband is dutch and we spend a lot of european summers in Amsterdam - and it happens to be my favourite city in the world! I also love cookies. Like really love them - a bit too much and spent time last year in New York trialling the viral popular cookie brands. If that’s not enough to convince you - I’ve created many brand identities - both new brands and rebrands. I’ve been responsible for rolling the brands out to every touchpoint - both printed collateral, digital and instore signage. My portfolio is proof of the quality of work that I create. I recently worked on social media strategies and in-store branding for local butchers stores - Australian Butchers Store. and at my latest role at Montu I created packaging for 6 of our medicinal cannabis brands. I am used to working autonomously after 10 years of remote work with J&Co as their Creative Director and I am a very good communicator and build long term relationships with my clients and colleagues. I’d love the opportunity to bring my experience and creative thinking to this new business, and I look forward to hearing from you. Thank you for your time and consideration. Best wishes, Anna Kortekaas

Available to hire

Dear Hiring Team,
You’ve come to the right place. Not only am I a senior brand design leader with many years of hospitality design experience - but I also lived in Amsterdam for 2 years and immersed myself in the culture! My husband is dutch and we spend a lot of european summers in Amsterdam - and it happens to be my favourite city in the world! I also love cookies. Like really love them - a bit too much and spent time last year in New York trialling the viral popular cookie brands.
If that’s not enough to convince you - I’ve created many brand identities - both new brands and rebrands. I’ve been responsible for rolling the brands out to every touchpoint - both printed collateral, digital and instore signage. My portfolio is proof of the quality of work that I create. I recently worked on social media strategies and in-store branding for local butchers stores - Australian Butchers Store. and at my latest role at Montu I created packaging for 6 of our medicinal cannabis brands. I am used to working autonomously after 10 years of remote work with J&Co as their Creative Director and I am a very good communicator and build long term relationships with my clients and colleagues.
I’d love the opportunity to bring my experience and creative thinking to this new business, and I look forward to hearing from you.
Thank you for your time and consideration.
Best wishes,
Anna Kortekaas

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Language

Dutch
Beginner

Work Experience

Creative Lead at Montu Group
July 1, 2024 - Present
Designing and evolving 7 brands within the portfolio; developing the vision, brand guidelines, and delivering full rollouts across print and digital. Concepting new SKU brand packaging and rolling out existing packaging to new dielines. Ideating and creating campaigns that comply with strict TGA regulations, taking full ownership from brief to delivery. Contributed to brand and campaign strategy, aligning creative output with business goals and regulatory requirements. Led cross-functional collaboration with marketing, CRM, legal and medical teams. Designing complete eDM campaigns and journeys in Figma for product launches, then partnering with CRM to build in Braze, resulting in increased EDM open rates by 25-40% through improved UX and campaign design. Art directing photo shoots: concepting the style, briefing photographers and being on set to get exactly the right result. Designing event materials for Health Expos including stand designs, banners, print handouts, POS and supporting
Creative Director at J & Co
January 1, 2016 - July 1, 2024
Led end-to-end brand creation and evolution—from strategy to concept, identity and rollout across all print and digital touchpoints including brand launch. Led end-to-end campaign ideation and evolution. Created social media strategies and content for all social media platforms. Developed café and restaurant branding and signage packages, collaborating with interior designers and cabinetry makers to roll the brand through every design touchpoint – menus, wall graphics, interiors, uniforms and take away containers and coffee cups. Designed retail environments including external and internal signage packages, instore displays, POS, murals, screen graphics, seasonal campaigns, competitions and activations, catalogues and OOH advertising. Managed multilingual translations including Mandarin, Italian, Greek, Chinese/ Mandarin, Urdu, Nepali and Arabic; produced print/digital assets for councils Merri-bek City Council, Whitehorse City Council and Bayside Council. Led multidisciplinary te
Senior Designer / Freelance Senior Designer at Anna K Design
September 1, 2007 - Present
Ongoing private clients in Melbourne and Amsterdam alongside contract placements at Ortolan, Coles Group, Australian Business Theatre, Working Girl and Davidson Branding. Branding and roll out across multiple touchpoints for not-for-profits including Gather My Crew, Jamie Oliver’s Ministry of Food/The Good Foundation and Greening Australia. Branding, illustration, map design, wine labels, menus, retail signage, social media campaigns and recipe books for clients including Ghost Rock Winery, Australian Unity and St Leonard’s College. Full project ownership: quoting, briefing, design, finished art and print production.
Senior Designer / Art Director at Paper Stone Scissors
October 1, 2001 - March 1, 2007
Concepted and art directed seasonal fashion and beauty seasonal campaigns. Created mood boards, briefed photographer and creative shoot team, location recces and on-set art direction. Designed look books, catalogues, in-store displays including POS, window decals, packaging, OOH and event collateral for clients including L’Oréal Melbourne Fashion Festival and Moonlight Cinema. Created placement prints for Peter Alexander, designed branding for Bloom Cosmetics’ 10-year anniversary exhibition, and produced milestone books for Lighthouse Foundation and Peter Alexander. Designed monthly food catalogues – shot lists, food styling, prop buying, art direction and full catalogue design.
Senior Designer / Art Director at Batey Ads (Singapore)
June 1, 1999 - September 1, 2001
Lead designer across Singapore Tourism Board, Raffles Hotel, Singapore Airlines, Mercedes-Benz, Four Seasons and National Campaign Against Drug Abuse. Managed a team of four designers. Pitched for large international clients and worked below the line materials. Collaborated with Ian Batey on a special anti-drug book project for teenagers, including sponsorship pitching.
Junior Designer / Art Director at Australian Consolidated Press
January 1, 1997 - September 1, 1999
Melbourne advertising and advertorials team for ACP’s flagship magazine titles. Concepted and designed ads and advertorials across Cleo, Harper’s Bazaar, Women’s Weekly, Gourmet Traveller and more. Sourced talent and assisted art direction for shoots.

Education

Bachelor of Graphic Design (First Class Honours IBL) at Swinburne National School of Design
January 11, 2030 - May 15, 2026
Bachelor of Music at University of Melbourne
January 11, 2030 - May 15, 2026
VCE at St Leonard’s College
January 11, 2030 - May 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Government, Healthcare, Travel & Hospitality, Professional Services, Non-Profit Organization, Real Estate & Construction, Education, Financial Services, Life Sciences, Wholesale & Distribution