Strategic Creative Director and multidisciplinary designer with expertise in branding, UX, visual design, and illustration. Leads creative projects end-to-end across digital, print, packaging, and experiential environments—turning business goals into cohesive visual systems and impactful storytelling. Passionate about thoughtful, user-centered experiences, collaboration, and measurable outcomes. Has driven growth through UX research and optimizations, data-informed creative direction, and strong go-to-market strategy—delivering brand clarity, engagement, and long-term partnerships.

Anna Leckie

Strategic Creative Director and multidisciplinary designer with expertise in branding, UX, visual design, and illustration. Leads creative projects end-to-end across digital, print, packaging, and experiential environments—turning business goals into cohesive visual systems and impactful storytelling. Passionate about thoughtful, user-centered experiences, collaboration, and measurable outcomes. Has driven growth through UX research and optimizations, data-informed creative direction, and strong go-to-market strategy—delivering brand clarity, engagement, and long-term partnerships.

Available to hire

Strategic Creative Director and multidisciplinary designer with expertise in branding, UX, visual design, and illustration. Leads creative projects end-to-end across digital, print, packaging, and experiential environments—turning business goals into cohesive visual systems and impactful storytelling.

Passionate about thoughtful, user-centered experiences, collaboration, and measurable outcomes. Has driven growth through UX research and optimizations, data-informed creative direction, and strong go-to-market strategy—delivering brand clarity, engagement, and long-term partnerships.

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Work Experience

Marketing Manager (Contract) at Terracotta Design Firm
July 1, 2024 - December 31, 2024
Conducted competitive analysis and refreshed brand voice and visual style; assessed market positioning and developed a marketing plan to grow brand presence. Directed brand marketing initiatives by evolving visual identity, messaging, and creative strategy across digital and print. Led marketing strategy, curated social media and email content, enhanced visual assets, built editorial relationships, implemented creative SEO initiatives, and partnered with photographers/designers/vendors to produce high-quality marketing materials.
Marketing Manager at Terracotta Design Firm
July 1, 2024 - December 31, 2024
Conduct competitive analysis, refresh brand voice and visual style, assess market positioning, and develop marketing plans to grow brand presence. Direct brand marketing initiatives by evolving visual identity, messaging, and creative strategy across digital and print. Lead marketing strategy, curate social media and email content, enhance visual assets, maintain editorial relationships, and implement creative SEO initiatives. Coordinate with photographers, designers, and external vendors to art-direct shoots, curate portfolio content, and produce high-quality marketing materials showcasing the firm’s work.
Graphic Designer (Contract) at State Affairs
January 1, 2023 - July 1, 2024
Designed editorial layouts, infographics, and data visualizations translating complex policy, legislative, and political topics into engaging visual narratives. Collaborated with editorial teams to strengthen reader engagement across digital and print publications. Produced cohesive design systems and digital assets in Figma while maintaining consistency with publication branding and standards. Coordinated with writers, researchers, and editors to deliver accurate, accessible, visually impactful content under tight deadlines.
Graphic Designer at State Affairs
January 1, 2023 - July 1, 2024
Design editorial layouts, infographics, and data visualizations translating complex policy, legislative, and political topics into engaging visual narratives. Partner with editorial teams to develop compelling visual storytelling that strengthens reader engagement across digital and print publications. Produce cohesive design systems and digital assets in Figma while maintaining consistency with publication branding and editorial standards. Collaborate with writers, researchers, and editors to deliver accurate, accessible, and visually impactful content under tight deadlines.
Graphic Design Intern at Run The World Digital
October 1, 2021 - December 31, 2022
Collaborate with the Creative Director to develop branding, advertising, and digital campaign assets for local, state, and federal political campaigns. Design static and motion graphics for social media, email marketing, fundraising, and recruitment initiatives across multiple digital platforms. Produce high-performing social media advertisement assets, contributing to a significant fundraising increase over campaign goals. Support campaign performance reporting, creative quality assurance, and asset production in a fast-paced agency environment.
Product Coordinator at Sapphire Apps Media
November 1, 2019 - April 30, 2020
Collaborate with product managers to shape the visual identity, UX, and user experience for a fitness application, supporting growth to 140,000 installs within three months of launch. Conduct user research and translate insights into design improvements, increasing average user engagement by 14%. Coordinate with designers, developers, and marketing teams to deliver cohesive product experiences from concept through launch. Develop branded social media content and digital marketing assets reinforcing product positioning and user acquisition efforts.
Founder & Creative Director at Art-Esc
January 1, 2018 - Present
Direct creative strategy, brand identity, and visual storytelling for consumer brands, startups, publishers, and public organizations across digital, print, packaging, illustration, and experiential design. Lead multidisciplinary projects from concept through production, including branding, UX/UI, Shopify experiences, marketing campaigns, editorial design, environmental graphics, and print-ready artwork. Partner with founders and stakeholders to translate business objectives into compelling visual systems that strengthen recognition, customer engagement, and long-term growth. Improve performance through data-driven creative direction—boosting online orders, sessions, and returning customer rates via UX research, customer journey optimization, and Shopify redesigns, plus growth through go-to-market strategy, positioning, launches, and high-impact creative assets.

Education

MBA at University of Georgia
January 1, 2021 - January 1, 2023
BA at University of Georgia
January 1, 2013 - December 1, 2016
MBA at University of Georgia
June 1, 2023 - December 1, 2023
BA at University of Georgia
January 1, 2012 - December 1, 2016
MBA at University of Georgia
January 1, 2023 - December 31, 2023
BA at University of Georgia
January 1, 2013 - December 1, 2016

Qualifications

MBAA Student Leadership Award (Summa Cum Laude)
January 1, 2023 - July 23, 2026
MBAA Student Leadership Award
January 1, 2023 - July 23, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Government, Computers & Electronics, Education, Healthcare