Zurich-based content creator specialising in UGC, content production for brands and on-camera moderation. I take content from idea to final cut — including concept development, scriptwriting, videography, presenting and video editing. My work ranges from original social-first concepts to projects for clients including Smyths Toys, WOW Museum Zürich and Burgermeister. I bring both the creative thinking behind the camera and the confidence to deliver in front of it.…

Anna-Lena Ratayczak

Zurich-based content creator specialising in UGC, content production for brands and on-camera moderation. I take content from idea to final cut — including concept development, scriptwriting, videography, presenting and video editing. My work ranges from original social-first concepts to projects for clients including Smyths Toys, WOW Museum Zürich and Burgermeister. I bring both the creative thinking behind the camera and the confidence to deliver in front of it.…

Available to hire

Zurich-based content creator specialising in UGC, content production for brands and on-camera moderation.
I take content from idea to final cut — including concept development, scriptwriting, videography, presenting and video editing.
My work ranges from original social-first concepts to projects for clients including Smyths Toys, WOW Museum Zürich and Burgermeister.
I bring both the creative thinking behind the camera and the confidence to deliver in front of it.

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Skills

Experience Level

Canva
Expert
CapCut
Expert
Explainer Video
Expert
Flyer
Expert
Hook
Expert
Infographic
Expert
Logo
Expert
Promo Video
Expert
Script
Expert
Voiceover
Expert
Social Media Design
Intermediate
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Language

German
Fluent
English
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

UGC & On-Cam Moderation at Viral House GmbH
June 1, 2026 - Present
I take content from idea to final cut — including concept development, scriptwriting, videography, presenting and video editing. My work ranges from original social-first concepts to projects for clients including Smyths Toys, WOW Museum Zürich and Burgermeister.
Content Creation · Konzept & Skript · On-Camera · Video Editing at AUSGEWÄHLTE ARBEITEN
January 1, 2026 - Present
Brand Collaborations at Freelance
January 1, 2026 - Present
I work directly with brands for UGC style content collaboration for openings, special events and general visibility for the brand, including clients such as Bella Veranda X Vapiano, Maison25 and Badener Rave.

Education

Bachelor of Business Administration in Global Hospitality Management at Les Roches International School of Hotel Management
September 1, 2019 - June 30, 2022
Specialisation in Entrepreneurship

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Travel & Hospitality, Media & Entertainment, Other
    Brand Collaborations & Event Content
    A selection of social media collaborations and event content for lifestyle, hospitality and entertainment brands in Switzerland. Projects include Bella Veranda x Vapiano, Maison 25 and Badener Rave, with a focus on authentic event coverage, atmosphere, brand visibility and social-first lifestyle content. These projects range from event invitations and openings to organic social media content designed to capture the experience and brand naturally. My role: · Content Creation · Event Coverage · On-Camera · Videography · Video Editing · Post-Production Skills: Brand Collaborations · Event Content · Reels · Lifestyle Content · Social Media…
    WOW Museum Zürich — Social Media Moderation
    Social media production for WOW Museum Zürich, combining concept development, scriptwriting and on-camera moderation. My role focused on creating engaging, brand-appropriate short-form content, adapting the tone to the location and presenting naturally in front of the camera while working together with the production team. My role: · Storytelling · On-Camera Moderation · Production Collaboration Skills: On-Camera · Social Media Moderation · Reels · Branded Content…
    Smyths Toys — Store Reopening Content
    End-to-end social media content production for the reopening of the Smyths Toys Superstore in Dietlikon with Viral House. I developed the concept, wrote the script, filmed the content and handled the full post-production through to the final Instagram Reel. The goal was to create energetic, social-first content that captured the reopening in an engaging and accessible way. My role: Concept Development · Scriptwriting · Videography · On-Camera · Video Editing · Post-Production Skills: UGC · Reels · Branded Content · Short-Form Video · Social Media Content…