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I’m Anna-Maria Haida, a showroom and content coordinator specializing in luxury fashion and jewellery. I blend visual storytelling with operational efficiency to create engaging social content, campaign imagery, and immersive showroom experiences across London, Paris, and New York. I thrive in fast-paced environments and enjoy turning brand visions into tangible displays and digital narratives that resonate with wholesale partners and consumers alike. With a proven track record in wholesale management, visual merchandising, and retailer relations with Selfridges, Harrods, and Liberty, I optimize digital assets, e-commerce content, and cross-functional workflows to elevate brand presence and streamline operations. I’m passionate about collaborations that fuse design, storytelling, and commerce to drive measurable results for luxury brands.…I’m Anna-Maria Haida, a showroom and content coordinator specializing in luxury fashion and jewellery. I blend visual storytelling with operational efficiency to create engaging social content, campaign imagery, and immersive showroom experiences across London, Paris, and New York. I thrive in fast-paced environments and enjoy turning brand visions into tangible displays and digital narratives that resonate with wholesale partners and consumers alike. With a proven track record in wholesale management, visual merchandising, and retailer relations with Selfridges, Harrods, and Liberty, I optimize digital assets, e-commerce content, and cross-functional workflows to elevate brand presence and streamline operations. I’m passionate about collaborations that fuse design, storytelling, and commerce to drive measurable results for luxury brands.

Anna-Maria Haida

Content Creator, Stylist, Social Media Manager, +6

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I’m Anna-Maria Haida, a showroom and content coordinator specializing in luxury fashion and jewellery. I blend visual storytelling with operational efficiency to create engaging social content, campaign imagery, and immersive showroom experiences across London, Paris, and New York. I thrive in fast-paced environments and enjoy turning brand visions into tangible displays and digital narratives that resonate with wholesale partners and consumers alike. With a proven track record in wholesale management, visual merchandising, and retailer relations with Selfridges, Harrods, and Liberty, I optimize digital assets, e-commerce content, and cross-functional workflows to elevate brand presence and streamline operations. I’m passionate about collaborations that fuse design, storytelling, and commerce to drive measurable results for luxury brands.…I’m Anna-Maria Haida, a showroom and content coordinator specializing in luxury fashion and jewellery. I blend visual storytelling with operational efficiency to create engaging social content, campaign imagery, and immersive showroom experiences across London, Paris, and New York. I thrive in fast-paced environments and enjoy turning brand visions into tangible displays and digital narratives that resonate with wholesale partners and consumers alike. With a proven track record in wholesale management, visual merchandising, and retailer relations with Selfridges, Harrods, and Liberty, I optimize digital assets, e-commerce content, and cross-functional workflows to elevate brand presence and streamline operations. I’m passionate about collaborations that fuse design, storytelling, and commerce to drive measurable results for luxury brands.

Available to hire

I’m Anna-Maria Haida, a showroom and content coordinator specializing in luxury fashion and jewellery. I blend visual storytelling with operational efficiency to create engaging social content, campaign imagery, and immersive showroom experiences across London, Paris, and New York. I thrive in fast-paced environments and enjoy turning brand visions into tangible displays and digital narratives that resonate with wholesale partners and consumers alike.

With a proven track record in wholesale management, visual merchandising, and retailer relations with Selfridges, Harrods, and Liberty, I optimize digital assets, e-commerce content, and cross-functional workflows to elevate brand presence and streamline operations. I’m passionate about collaborations that fuse design, storytelling, and commerce to drive measurable results for luxury brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

French

Intermediate

Work Experience

Showroom & Content Coordinator at The Jewellery Showroom

August 1, 2025 - October 15, 2025

Executed visual merchandising for 20+ luxury jewellery brands across London, New York, and Paris, ensuring seasonal collections and market setups met creative standards. Developed retailer-ready toolkits and digital assets for Selfridges, Liberty, Harrods, and international partners, ensuring brand consistency. Produced Instagram and TikTok content (reels, lookbooks, campaign visuals), boosting engagement by 26% and expanding brand visibility. Captured and edited campaign and e-commerce imagery, strengthening digital storytelling for B2B and DTC clients. Partnered with designers and founders to translate brand vision into showroom displays and social-first content. Coordinated logistics and showroom execution for Paris Fashion Week, streamlining operations and improving efficiency by 25%. Supported Shopify updates and internal systems (Dropbox, Seladex, brand communications), aligning digital and retail strategies.

Showroom & Wholesale Assistant at The Jewellery Showroom

August 1, 2024 - October 15, 2025

Managed wholesale orders, inventory, and client requests for 20+ luxury brands, ensuring timely delivery and smooth communication with global retailers including Selfridges, Harrods, De Bijenkorf, and Kith New York. Handled sample and PR loans from packing to returns, maintaining accurate records. Maintained the Shopify virtual showroom, coordinating seasonal product uploads and updates for B2B and DTC audiences. Liaised with retail partners to ensure accurate product data, deliveries, and consistent brand presentation, strengthening international client relationships. Created marketing visuals and social content for brands, contributing to 20% engagement growth and 17% follower increase. Designed digital and print assets in Adobe Creative Suite and Canva, boosting showroom event attendance. Researched and expanded the customer database, supporting outreach for sales and marketing initiatives. Created and managed email campaigns using Klaviyo for trade and retail audiences.

Showroom & Wholesale Assistant at The Jewellery Showroom, London

August 1, 2024 - August 27, 2025

Assisted daily operations in London and Paris showrooms for 20+ luxury jewellery brands, managing wholesale orders, inventory, and client requests. Supported content planning and scheduling for Instagram and TikTok, contributing to significant follower and engagement growth. Created marketing collateral and event assets, resulting in increased showroom event attendance. Designed and executed targeted email campaigns for trade and retail audiences. Maintained Shopify-powered virtual showroom and coordinated seasonal product updates. Managed sample and PR loans including packing, returns, and record-keeping. Liaised with retail partners and wholesale clients to ensure timely deliveries and consistent brand presentation. Supported marketing and sales initiatives by growing the customer database through research and outreach.

Showroom & Content Coordinator at The Jewellery Showroom, London

August 1, 2024 - Present

Manage visual merchandising for 20+ luxury and fashion jewellery brands in London and Paris, including seasonal collections and market setups. Produce and promote showroom displays on social media, increasing engagement by 30%. Capture brand content such as lookbook-style images and campaign visuals for use across Instagram, TikTok, websites, and e-commerce platforms. Collaborate with designers and founders to ensure consistent brand presentation both in showroom and digital content. Oversee logistics for Paris Fashion Week and maintain digital toolkits and visual assets for major stockists. Manage internal systems including Dropbox, Seladex, brand emails, and support Shopify website updates. Provide training to in-store staff regarding content creation and brand storytelling.

Freelance Content Creator at Self-employed / Freelance

August 1, 2020 - Present

Recently began freelancing as a content creator for jewellery brands, producing photography and video content for social media, e-commerce, and marketing campaigns. Focused on building professional experience, developing visual storytelling skills, and collaborating with small brands to deliver high-quality content.