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Brand and insights strategist with 7+ years of global experience translating consumer insights and market trends into simple, actionable steps for marketing & brand activation (experienced working from Americas to APAC). My heart lies with brands that move the world forward and boldly challenge the status quo.…

Anna Martynova

PRO

Brand Strategist, Marketing Strategist, Content Strategist, +7

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Brand and insights strategist with 7+ years of global experience translating consumer insights and market trends into simple, actionable steps for marketing & brand activation (experienced working from Americas to APAC). My heart lies with brands that move the world forward and boldly challenge the status quo.…

Available to hire

Amsterdam, Netherlands

Brand and insights strategist with 7+ years of global experience translating consumer insights and market trends into simple, actionable steps for marketing & brand activation (experienced working from Americas to APAC).

My heart lies with brands that move the world forward and boldly challenge the status quo.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

French

Intermediate

Dutch

Beginner

Work Experience

Senior Specialist, Consumer Insights at Consumer & Market Insights

November 1, 2022 - September 30, 2024

Led proactive DIY quantitative studies, user tests, and digital behavior analyses across APAC, LATAM, and US markets. Built multi-country prioritization maps for fashion and apparel brands, informing targeting and go-to-market strategies. Ensured data quality across regions; mentored junior analysts; produced executive-ready decks and supported client activation; contributed to cross-functional strategy and growth.

Manager, Consumer & Market Insights at Consumer & Market Insights

May 1, 2018 - October 31, 2022

Promoted from intern to specialist to manager; led large-scale quantitative studies and multi-country programs; built brand trackers across 10+ markets; delivered insights that improved post-sale engagement; managed cross-functional teams and client relationships; supported go-to-market strategies for Patagonia, Conde Nast, Nike, Beats by Dre Pro; contributed to Deloitte Fast 50 scale-up UX improvements; improved project efficiency by 40% through automation (Excel + MarketSight).

Brand & Insights Manager at Proto Brand

May 1, 2018 - October 1, 2023

Led brand health tracking and consumer insights programs; delivered monthly brand and competitor performance metrics; partnered with internal stakeholders to test and launch high-impact new product campaigns; delivered improvements in engagement metrics. Managed CRM-related activities and cross-functional collaboration using tools such as Mailchimp and Monday.com.

Senior Consultant at RBC (Amsterdam)

December 1, 2024 - Present

Created and implemented a go-to-market strategy and two creative campaign directions to drive brand growth in the Netherlands; profiled core and growth customer segments; conducted in-depth interviews to gather initial reactions to the creative campaign ideas.