Anna Matviichuk

Conducted competitive research and market analysis to support positioning of new service offerings. Marketed, coordinated, and moderated B2B focus groups, synthesizing insights into actionable recommendations. Performed deep competitor analysis to identify differentiation opportunities across websites and marketing activities. Built a go-to-market plan for new services with goal setting, strategy design, and launch tactics; developed collateral including marketing materials, pitch deck, and calling script.

Developed and managed marketing materials for web, email, and social channels, increasing LinkedIn impressions by 36%, Facebook views by 85%, and Instagram views by 78%. Audited and optimized website content for SEO, driving 25% growth in user engagement. Collaborated cross-functionally with Sales and Product teams to realign campaigns with customer pain points, boosting message resonance and lead quality. Tracked, measured, analyzed, and reported campaign performance using Google Analytics and CRM tools, delivering optimization recommendations.

Conducted SWOT, customer, and market analyses to evaluate brand positioning and growth opportunities. Developed a 12-month integrated data-driven marketing plan with inbound and outbound activities, including website content, digital campaigns, and blog promotion. Developed detailed buyer personas and tailored messaging that emphasized brand’s unique value, strengthening campaign targeting and engagement. Delivered integrated campaign plans with budget allocations and clear KPIs for measuring campaign effectiveness.