I am an emerging marketing professional with hands-on experience in planning, digital marketing, and campaign strategy. I enjoy applying AI tools to optimize content creation, website development, and social media marketing to drive measurable results. I’m eager to bring creativity and analytical thinking to full-time marketing roles, collaborating cross-functionally to align messaging with customer needs and to deliver compelling campaigns.

Anna Matviichuk

I am an emerging marketing professional with hands-on experience in planning, digital marketing, and campaign strategy. I enjoy applying AI tools to optimize content creation, website development, and social media marketing to drive measurable results. I’m eager to bring creativity and analytical thinking to full-time marketing roles, collaborating cross-functionally to align messaging with customer needs and to deliver compelling campaigns.

Available to hire

I am an emerging marketing professional with hands-on experience in planning, digital marketing, and campaign strategy. I enjoy applying AI tools to optimize content creation, website development, and social media marketing to drive measurable results.
I’m eager to bring creativity and analytical thinking to full-time marketing roles, collaborating cross-functionally to align messaging with customer needs and to deliver compelling campaigns.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Ukrainian
Fluent
Russian
Fluent

Work Experience

Marketing Specialist Intern at Frank I. Rounds
May 1, 2025 - August 31, 2025
Developed and managed marketing materials for web, email, and social channels, increasing LinkedIn impressions by 36%, Facebook views by 85%, and Instagram views by 78%. Audited and optimized website content for SEO, driving 25% growth in user engagement. Collaborated cross-functionally with Sales and Product teams to realign campaigns with customer pain points, boosting message resonance and lead quality. Tracked, measured, analyzed, and reported campaign performance using Google Analytics and CRM tools, delivering optimization recommendations.
Marketing Consulting Intern at Energy New England
May 1, 2025 - August 31, 2025
Conducted competitive research and market analysis to support positioning of new service offerings. Marketed, coordinated, and moderated B2B focus groups, synthesizing insights into actionable recommendations. Performed deep competitor analysis to identify differentiation opportunities across websites and marketing activities. Built a go-to-market plan for new services with goal setting, strategy design, and launch tactics; developed collateral including marketing materials, pitch deck, and calling script.
Marketing Consulting Intern at Westnet Inc.
May 1, 2024 - August 31, 2024
Conducted SWOT, customer, and market analyses to evaluate brand positioning and growth opportunities. Developed a 12-month integrated data-driven marketing plan with inbound and outbound activities, including website content, digital campaigns, and blog promotion. Developed detailed buyer personas and tailored messaging that emphasized brand’s unique value, strengthening campaign targeting and engagement. Delivered integrated campaign plans with budget allocations and clear KPIs for measuring campaign effectiveness.
Communications Assistant at Sustainable Solutions Lab
September 1, 2023 - Present
Managed social media channels using Buffer; tracked content performance and refined engagement strategies. Developed campaign collateral, including banners, flyers, and promotional graphics for multi-channel use. Executed targeted email marketing campaigns via MailChimp, crafting compelling content to improve click-through rates. Assisted in event planning and execution to promote sustainability initiatives and increase community engagement.

Education

Bachelor of Science at University of Massachusetts Boston
September 1, 2022 - December 1, 2025

Qualifications

Google Ads Search Certification
January 11, 2030 - February 9, 2026
Social Media Marketing: Strategy and Optimization Certificate
January 11, 2030 - February 9, 2026
Salesforce Essential Training
January 11, 2030 - February 9, 2026
Learn SQL Course
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Education, Energy & Utilities, Professional Services, Software & Internet