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Hi, I’m Anna Coleman. I’m a Paid Media Consultant with a Master’s in Computer Science and experience across both agency and in-house environments. I specialise in Google Ads and Paid Social, with a strong focus on strategy, optimisation and technical tracking (GTM/GA4). I thrive on translating data into growth; I’ve managed multi-channel campaigns with budgets up to £100k+ and delivered measurable ROAS improvements and CPA reductions. I work well as an extension of client or agency teams, taking ownership of accounts and driving sustained ROI.…Hi, I’m Anna Coleman. I’m a Paid Media Consultant with a Master’s in Computer Science and experience across both agency and in-house environments. I specialise in Google Ads and Paid Social, with a strong focus on strategy, optimisation and technical tracking (GTM/GA4). I thrive on translating data into growth; I’ve managed multi-channel campaigns with budgets up to £100k+ and delivered measurable ROAS improvements and CPA reductions. I work well as an extension of client or agency teams, taking ownership of accounts and driving sustained ROI.

Anna Coleman

Digital Marketer, PPC Manager, Marketing Strategist, +7

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Hi, I’m Anna Coleman. I’m a Paid Media Consultant with a Master’s in Computer Science and experience across both agency and in-house environments. I specialise in Google Ads and Paid Social, with a strong focus on strategy, optimisation and technical tracking (GTM/GA4). I thrive on translating data into growth; I’ve managed multi-channel campaigns with budgets up to £100k+ and delivered measurable ROAS improvements and CPA reductions. I work well as an extension of client or agency teams, taking ownership of accounts and driving sustained ROI.…Hi, I’m Anna Coleman. I’m a Paid Media Consultant with a Master’s in Computer Science and experience across both agency and in-house environments. I specialise in Google Ads and Paid Social, with a strong focus on strategy, optimisation and technical tracking (GTM/GA4). I thrive on translating data into growth; I’ve managed multi-channel campaigns with budgets up to £100k+ and delivered measurable ROAS improvements and CPA reductions. I work well as an extension of client or agency teams, taking ownership of accounts and driving sustained ROI.

Available to hire

Hi, I’m Anna Coleman. I’m a Paid Media Consultant with a Master’s in Computer Science and experience across both agency and in-house environments. I specialise in Google Ads and Paid Social, with a strong focus on strategy, optimisation and technical tracking (GTM/GA4).

I thrive on translating data into growth; I’ve managed multi-channel campaigns with budgets up to £100k+ and delivered measurable ROAS improvements and CPA reductions. I work well as an extension of client or agency teams, taking ownership of accounts and driving sustained ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Media Consultant at Self-employed

January 1, 2025 - Present

Supporting agencies and brands across paid search and paid social, focusing on strategy, optimisation and technical tracking. Proven track record across both lead generation and eCommerce, leading performance strategy across paid search and paid social. Partner with senior stakeholders to define performance strategy aligned with commercial growth targets. Conduct account audits to identify inefficiencies and performance opportunities. Implement and troubleshoot conversion tracking (GTM, GA4, third-party integrations). Design and deliver structured testing roadmaps across paid channels, driving sustained performance improvements. Key results: Delivered 2,200% ROAS for a D2C eCommerce brand within one month following strategic optimisation. Directed high-impact, upper-funnel Clearing campaigns (HE), achieving +2.3% YoY growth in acceptances against a market decline of 3.5%. Managed budgets up to £60k/month, including high-spend periods exceeding £120k/day.

Senior Paid Advertising Manager at Bigg

November 1, 2021 - January 1, 2025

Led paid media strategy and delivery across multiple client accounts, managing performance across Google Ads and Paid Social. Led the paid advertising function, overseeing strategy, execution and performance across high-budget campaigns. Developed and implemented cross-channel strategies to drive lead generation and revenue growth. Implemented advanced tracking solutions (GTM, GA4). Mentored junior team members and supported overall team performance. Key results: Achieved average campaign ROAS of 900%–2,000% across multiple accounts; Reduced CPA by 35–50% while increasing lead volume by 60–140%; Implemented enhanced conversions, improving attribution accuracy and optimisation reliability.

Digital Marketing Executive at Adgen

November 1, 2020 - November 1, 2021

Managed paid media campaigns for higher education clients across Google, Meta and LinkedIn. Planned, built, tracked and optimised paid campaigns across multiple platforms. Managed budgets up to £50k/month with a focus on lead generation and cost efficiency.

Marketing Executive at Gravity Global

September 1, 2019 - November 1, 2020

Acquisition-focused role managing campaigns and cross-channel strategy.

Acquisition Executive at Guide Dogs for the Blind

December 1, 2018 - September 1, 2019

Managed acquisition campaigns for the charity, focusing on lead generation and cost efficiency.

Freelance Paid Media Consultant at Self-employed

January 1, 2025 - Present

Supporting agencies and brands across paid search and paid social, focusing on strategy, optimisation and technical tracking. Proven track record across lead generation and eCommerce, leading performance strategy across paid search and paid social. Partner with senior stakeholders to define performance strategy aligned with commercial growth targets. Conduct account audits to identify inefficiencies and performance opportunities. Implement and troubleshoot conversion tracking (GTM, GA4, third-party integrations). Design and deliver structured testing roadmaps across paid channels, driving sustained performance improvements.

Senior Paid Advertising Manager at Bigg, Bristol

November 1, 2021 - January 1, 2025

Led paid media strategy and delivery across multiple client accounts, managing performance across Google Ads and Paid Social. Led the paid advertising function, overseeing strategy, execution and performance across high-budget campaigns. Developed and implemented cross-channel strategies to drive lead generation and revenue growth. Implemented advanced tracking solutions (GTM, GA4). Mentored junior team members and supported overall team performance. Achieved ROAS improvements and CPA reductions across accounts.