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Over 7 years of paid media strategy, planning and buying experience across eCommerce DTC brands, B2B companies as well as governments, non-for-profits, travel and entertainment bodies, etc. Performance strategy underpins my work across the years to bring media success that has measurable impact on business results.…

Anna Mak

Marketing Strategist, Marketing Analyst, Marketing Automation Specialist, +2

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Over 7 years of paid media strategy, planning and buying experience across eCommerce DTC brands, B2B companies as well as governments, non-for-profits, travel and entertainment bodies, etc. Performance strategy underpins my work across the years to bring media success that has measurable impact on business results.…

Available to hire

Over 7 years of paid media strategy, planning and buying experience across eCommerce DTC brands, B2B companies as well as governments, non-for-profits, travel and entertainment bodies, etc. Performance strategy underpins my work across the years to bring media success that has measurable impact on business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Implementation & Activation Director - Performance at EssenceMediacom

January 1, 2024 - Present

Developed and executed strategic performance media plans, including channel strategy, targeting and learning agenda. Led a performance team to optimize and report on media campaigns delivering business results. Partnered with media owners and platforms to unlock new opportunities through first-in-market testing, lift studies and negotiated added value. Maintained and monitored account economics including revenue forecasting and client satisfaction.

Activation Manager at EssenceMediacom

October 1, 2022 - December 31, 2023

Onboarded the performance arm of the newly consolidated New South Wales Government account by building processes for speed and accuracy across 20+ departments/agencies. Oversaw the output of a tight-knit team including activation, reporting and invoicing of media campaigns. Key clients included NSW Government - TAFE NSW, Sydney Opera House, Cancer Institute.

Senior eCommerce Strategist at Right Hook Digital

September 1, 2020 - September 30, 2022

Planned marketing campaigns to drive ROI through conversion rate, average order value, customer lifetime value and retention. Led a team of media buyers, designer, copywriter and client liaison to optimize digital advertising campaigns that delivered revenue and profitable growth for various eCommerce businesses.

Digital Marketing Analyst at Kobe Digital

February 1, 2019 - September 1, 2020

Implemented paid media campaigns, including asset creation, optimizations and reporting. Assisted with ad copy and assets creation and analysis after testing.