Anna O'Hara
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About
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After experiencing viral success in 2023, I discovered my love for social content and have since devoted myself to mastering the art of digital communication.
My career to date has included significant roles in content delivery, communications strategy, and leadership within the University of Nottingham Students’ Union (UoNSU), Confetti Media Group and Nottingham Trent Students’ Union (NTSU), alongside personal and volunteer projects. As President of NTSU I represented 40,000 students, driving strategic initiatives and fostering inclusivity. I have championed postgraduate and international student interests as VP Postgraduate, led governance and board activities as a Trustee and Board Member, and built strong relationships with university leadership, councils, and partners to amplify student voices. I excel at cultivating stakeholder relationships through a digital presence, advocating for student interests, and delivering high-impact campaigns.
- 4 years' experience
- Joined June 2026
Languages
- EnglishFluent
Industry experience
- Education
- Media & Entertainment
- Non-Profit Organization
- Professional Services
More experts in Nottingham, United Kingdom
Work experience· 7 roles
Managed primary social media channels, including TikTok and Instagram, developing engaging student-focused content, celebrating achievements, and driving engagement.
Supported student recruitment by developing outreach strategies and creating engaging digital content across social media and the Confetti website. Produced targeted video content for student audiences, improving engagement and communicating key information about courses and student life. Led targeted email marketing campaigns for FE students and parents, increasing click-through rates from 60% to 80%. Represented Confetti at open days and led postgraduate and graduate call campaigns, while conducting competitor analysis to strengthen campaign strategy. Led development of the venue's TikTok strategy, applying knowledge of organic content trends and creating fan vox posts to increase engagement and reach new audiences. Led high-level digital marketing campaigns, delivering impactful content and increasing student engagement. Managed a team of student content creators, overseeing content planning, creation, and scheduling. Ensured strong brand identity and continuity across platforms, po
Member of NTU's Board of Governors and sub-committees to guide university policy affecting student life.
Education
Certifications and awards
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