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I’m a marketing and brand management professional based in Barcelona, focused on building cohesive brand identities and delivering multi-channel communications that engage audiences. I lead internal teams and collaborate with external providers to shape positioning, storytelling, and “one voice” messaging across every touchpoint. Across my roles, I develop and execute annual brand plans, manage social and paid ads campaigns (including Meta and Google Ads), and coordinate events, activations, and content that strengthens community and brand perception. I also enjoy turning research and audience insights into effective strategies—bringing creative projects end-to-end while continuously optimizing performance.…I’m a marketing and brand management professional based in Barcelona, focused on building cohesive brand identities and delivering multi-channel communications that engage audiences. I lead internal teams and collaborate with external providers to shape positioning, storytelling, and “one voice” messaging across every touchpoint. Across my roles, I develop and execute annual brand plans, manage social and paid ads campaigns (including Meta and Google Ads), and coordinate events, activations, and content that strengthens community and brand perception. I also enjoy turning research and audience insights into effective strategies—bringing creative projects end-to-end while continuously optimizing performance.

Mark Etin g M an ag er

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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I’m a marketing and brand management professional based in Barcelona, focused on building cohesive brand identities and delivering multi-channel communications that engage audiences. I lead internal teams and collaborate with external providers to shape positioning, storytelling, and “one voice” messaging across every touchpoint. Across my roles, I develop and execute annual brand plans, manage social and paid ads campaigns (including Meta and Google Ads), and coordinate events, activations, and content that strengthens community and brand perception. I also enjoy turning research and audience insights into effective strategies—bringing creative projects end-to-end while continuously optimizing performance.…I’m a marketing and brand management professional based in Barcelona, focused on building cohesive brand identities and delivering multi-channel communications that engage audiences. I lead internal teams and collaborate with external providers to shape positioning, storytelling, and “one voice” messaging across every touchpoint. Across my roles, I develop and execute annual brand plans, manage social and paid ads campaigns (including Meta and Google Ads), and coordinate events, activations, and content that strengthens community and brand perception. I also enjoy turning research and audience insights into effective strategies—bringing creative projects end-to-end while continuously optimizing performance.

Available to hire

I’m a marketing and brand management professional based in Barcelona, focused on building cohesive brand identities and delivering multi-channel communications that engage audiences. I lead internal teams and collaborate with external providers to shape positioning, storytelling, and “one voice” messaging across every touchpoint.

Across my roles, I develop and execute annual brand plans, manage social and paid ads campaigns (including Meta and Google Ads), and coordinate events, activations, and content that strengthens community and brand perception. I also enjoy turning research and audience insights into effective strategies—bringing creative projects end-to-end while continuously optimizing performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Catalan; Valencian

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Brand Management & Marketing Strategy / Marketing Manager at Institut Gestalt November 2024 - June 2026

November 1, 2024 - June 1, 2026

Full management of the marketing department and internal/external communications. Lead a 3-person internal team and external providers; develop and execute annual brand plans focused on positioning and storytelling; manage cohesive communications aligned with brand values. Collaborate cross-functionally to create new campaigns and events that deliver meaningful alumni experiences. Manage and optimize Social Ads and Google Ads campaigns for performance and continuous improvement. Conceptualize and execute multi-channel campaigns centered on brand awareness, engagement, and community building. Oversee social media, content creation, and email marketing; coordinate events, merchandising, and brand activations; lead end-to-end creative projects with external partners; monitor brand performance and audience insights to refine messaging.

Marketing Manager at Institut Gestalt Novermber

November 1, 2024 - June 1, 2026

Full management of the marketing department and internal/external communications, leading an internal team (3 people) and external providers. Drove brand and communications strategy, developing and executing annual brand plans focused on positioning and storytelling, while ensuring a consistent “one voice” approach aligned with brand values. Collaborated with cross-functional teams to deliver new campaigns and events for alumni audiences. Managed and optimized Social Ads and Google Ads campaigns for performance and continuous improvement. Conceptualized and executed multi-channel campaigns with strong focus on brand awareness, engagement, and community building. Oversaw social media, content creation, and email marketing, coordinated events and brand activations, and led end-to-end creative projects with external partners. Monitored brand performance and audience insights to refine messaging and improve impact.

Brand Management & Marketing Strategy at Annaparedes

April 1, 2023 - November 1, 2024

Full management of communication projects and strategies in the hospitality sector (restaurants and hotels): planning, execution, and delivery of initiatives. Lead the communications team (3 people) and coordinate multidisciplinary teams ensuring alignment between design, content, paid media, and account management across multiple clients. Direct management of clients and external providers to ensure efficient workflows and long-term professional relationships. Plan and supervise social media content aligned with brand objectives. Manage and optimize Social Ads and Google Ads campaigns with a performance and continuous improvement mindset. Coordinate influencer collaborations from identification and outreach to execution and performance analysis. Organize and manage events, ensuring consistency with overall strategy and project-specific objectives; develop brand-focused initiatives to increase visibility, customer loyalty, and brand engagement.

Project Manager at Genialidades

April 1, 2023 - November 1, 2024

Developed marketing strategies for hospitality, lifestyle, fashion, and skincare brands. Created, planned, and scheduled social media content. Conducted trend research and market analysis to inform content and campaign strategy. Owned influencer marketing strategy, community management, and graphic design for digital and print materials (social stories, flyers, packaging). Created, monitored, and analyzed Social Ads campaign performance.

Brand Management & Marketing Strategy (Full management of communication projects) at Annapare

April 1, 2023 - November 1, 2024

Full management of communication projects and strategies in the hospitality sector (restaurants and hotels). Led communications team (3 people), coordinating multidisciplinary teams and aligning design, content, paid media, and account management across multiple clients. Directly managed clients and external providers to ensure efficient workflows and long-term professional relationships. Planned and supervised social media content aligned with brand objectives. Managed and optimized Social Ads and Google Ads campaigns, focused on performance and continuous improvement. Coordinated influencer collaborations from identification and outreach to execution and performance analysis. Organized end-to-end events ensuring consistency with overall strategy and project-specific objectives. Generated brand-focused initiatives aimed at increasing visibility, customer loyalty, and brand engagement.

Social Media Manager at LOUD

November 1, 2021 - March 1, 2023

Managed social media and communications, including press clipping creation, coverage reports, and newsletter creation. Planned Facebook and Instagram content, acted as a liaison with journalists, managed web editing, user experience, and CRM management. Also supported sales and customer service, and handled photography and printing tasks.

Intern (Communication) at Kids Communication

December 1, 2020 - June 1, 2021

Creation of press clippings, coverage reports, and newsletters; support with social media planning (Facebook/Instagram) and communication coordination including contact with journalists.

PR Intern at Kids Comunición

December 1, 2020 - June 1, 2021

Created press clippings and coverage reports and supported newsletter creation. Worked with Facebook and Instagram planning, coordinated with journalists, and supported web editing and CRM-related tasks.

PR Intern at ULLEDF

June 1, 2020 - November 1, 2020

Front desk/reception support and general assistance as part of retail/visitor-facing operations.

Front Desk Receptionist at Metropolitan

June 1, 2020 - November 1, 2020

Front desk reception and customer-facing support responsibilities.

Receptionist (Front Desk) at Metropolitan

June 1, 2019 - November 1, 2021

Receptionist/front-desk duties with customer support.

Retail Assistant at Magic Memories

June 1, 2018 - November 1, 2019

Sales and customer service support, including photography and printing tasks.