SeaTheFuture - Social Media ecosystem launch

SeaTheFuture was a fundraising platform dedicated to supporting ocean conservation projects. Based in Lisbon, Portugal, the company aimed to bridge the gap between established NGOs and donors eager to support local, trustworthy missions. As a fully digital brand built on trust and storytelling, maintaining a strong social media presence was essential.

To design a social media strategy that not only attracted potential donors but also built an engaged community: one that truly cared about the ocean and trusted our mission.

After extensive market and competitor research, I developed a one-year content strategy built around three key pillars:

Project Storytelling: Showcasing each NGO’s mission, challenges, and milestones through engaging, heartfelt stories — inviting our audience to become part of their journey by supporting their work.

Brand Values: Consistently reminding our community that transparency was at the heart of everything we did. Every project we endorsed was carefully vetted by scientists, ensuring trustworthiness and genuine impact.

Ocean Knowledge: Positioning SeaTheFuture as a reliable, approachable source of ocean expertise by sharing accessible, educational content curated with the help of our conservation team.

Working closely with the production and conservation teams, I led the creation of a three-posts-per-week strategy that blended these pillars using a tone and visual style our audience connected with.

In parallel, I collaborated with the operations team to develop comprehensive FAQ documents, helping the Community Management team confidently address questions about our business model, endorsed projects, and internal processes.

THE RESULTS:
SeaTheFuture officially launched in January 2023 with cohesive branding and a well-rounded content plan. By focusing primarily on video content, we achieved an average of 150K organic views per video and grew our online community to 10K followers within our first year in the fundraising market.

This strong social media presence also paved the way for a successful Paid Media & Email Marketing growth strategy during our second year of operations, which you can read more about here.