Brand Partnerships Specialist with experience structuring and delivering collaborations across influencer, editorial, and co-branded campaigns within premium beauty and fashion. I work at the intersection of storytelling and commercial strategy, supporting partnership development from initial concept through to execution, with a focus on clear deliverables, strong positioning, and measurable outcomes.

Anna Rebecca Coleman

PRO

Brand Partnerships Specialist with experience structuring and delivering collaborations across influencer, editorial, and co-branded campaigns within premium beauty and fashion. I work at the intersection of storytelling and commercial strategy, supporting partnership development from initial concept through to execution, with a focus on clear deliverables, strong positioning, and measurable outcomes.

Available to hire

Brand Partnerships Specialist with experience structuring and delivering collaborations across influencer, editorial, and co-branded campaigns within premium beauty and fashion. I work at the intersection of storytelling and commercial strategy, supporting partnership development from initial concept through to execution, with a focus on clear deliverables, strong positioning, and measurable outcomes.

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Experience Level

Language

English
Fluent

Work Experience

Marketing & Sales Executive at Ere Perez Natural Cosmetics
August 1, 2023 - August 1, 2024
Structured and executed multi-channel brand partnerships across influencer, affiliate, and co-branded campaigns in international markets (UK, EU, US, AU). Defined collaboration frameworks, deliverables, timelines, and partner positioning across campaigns. Supported commercial proposal development, aligning campaign scope with budget considerations and expected performance outcomes. Led partner communications and contributed to client-facing discussions, negotiations, and campaign alignment. Delivered integrated campaigns combining editorial storytelling, content production, and commercial objectives. Built and scaled an affiliate programme (AWIN), improving conversion rates by ~15–20% and reducing untracked spend by 30%. Analyzed campaign performance (CTR, CR, AOV) to support pricing logic and optimization of partnership value. Collaborated cross-functionally with creative, CRM, paid media, and sales teams.

Education

MSc International Business at University of Barcelona
September 1, 2023 - June 1, 2024
BA International Business Management at Northumbria University
September 1, 2018 - June 1, 2022
Chinese Culture at University of International Business and Economics
July 1, 2020 - June 1, 2021
Study Abroad at Nova School of Economics and Business
January 11, 2030 - April 16, 2026

Qualifications

Chancellor Award for Academic Excellence
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other