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Brand Partnerships Specialist with experience structuring and delivering collaborations across influencer, editorial, and co-branded campaigns within premium beauty and fashion. I work at the intersection of storytelling and commercial strategy, supporting partnership development from initial concept through to execution, with a focus on clear deliverables, strong positioning, and measurable outcomes.…Brand Partnerships Specialist with experience structuring and delivering collaborations across influencer, editorial, and co-branded campaigns within premium beauty and fashion. I work at the intersection of storytelling and commercial strategy, supporting partnership development from initial concept through to execution, with a focus on clear deliverables, strong positioning, and measurable outcomes.

Anna Rebecca Coleman

PRO

Marketing Consultant, Brand Strategist, Influencer Marketing Manager

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Brand Partnerships Specialist with experience structuring and delivering collaborations across influencer, editorial, and co-branded campaigns within premium beauty and fashion. I work at the intersection of storytelling and commercial strategy, supporting partnership development from initial concept through to execution, with a focus on clear deliverables, strong positioning, and measurable outcomes.…Brand Partnerships Specialist with experience structuring and delivering collaborations across influencer, editorial, and co-branded campaigns within premium beauty and fashion. I work at the intersection of storytelling and commercial strategy, supporting partnership development from initial concept through to execution, with a focus on clear deliverables, strong positioning, and measurable outcomes.

Available to hire

Munich, Germany

Brand Partnerships Specialist with experience structuring and delivering collaborations across influencer, editorial, and co-branded campaigns within premium beauty and fashion. I work at the intersection of storytelling and commercial strategy, supporting partnership development from initial concept through to execution, with a focus on clear deliverables, strong positioning, and measurable outcomes.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Marketing & Sales Executive at Ere Perez Natural Cosmetics

August 1, 2023 - August 1, 2024

Structured and executed multi-channel brand partnerships across influencer, affiliate, and co-branded campaigns in international markets (UK, EU, US, AU). Defined collaboration frameworks, deliverables, timelines, and partner positioning across campaigns. Supported commercial proposal development, aligning campaign scope with budget considerations and expected performance outcomes. Led partner communications and contributed to client-facing discussions, negotiations, and campaign alignment. Delivered integrated campaigns combining editorial storytelling, content production, and commercial objectives. Built and scaled an affiliate programme (AWIN), improving conversion rates by ~15–20% and reducing untracked spend by 30%. Analyzed campaign performance (CTR, CR, AOV) to support pricing logic and optimization of partnership value. Collaborated cross-functionally with creative, CRM, paid media, and sales teams.