Available to hire
I am a detail-oriented and accomplished leader with extensive experience directing global account operations and building professional relationships to drive organizational growth. I thrive on turning complex challenges into clear strategies, guiding cross-functional teams, and delivering meaningful outcomes for global brands.
I excel at building and leading teams to boost efficiency and productivity, aligning campaigns across regions, and delivering high-impact, cross-functional projects. I am passionate about creative excellence, strategic growth, and nurturing strong partnerships across PR, social, product, and studio disciplines.
Skills
Experience Level
Intermediate
Language
English
Fluent
Russian
Fluent
Chinese
Advanced
Work Experience
Global Group Account Director (Global + APAC /ANZ) at StudioX by WPP
January 1, 2024 - PresentLeading multi-channel global brand projects for Sprite, Fanta, and Coca-Cola; developing strategic briefs and brand plans; collaborating with cross-functional teams (PR, Social, Influence, E2E, Strategy, Creative, Digital Commerce) to deliver innovative content; managing APAC + ANZ market deliveries and campaign budgets.
Senior Account Director at Leo Burnett (Publicis)
January 1, 2022 - January 1, 2024Overseeing client relationships and team performance, delivering across budgets, workflows, and timelines; leading APAC and global partnerships; developing platform-back social/content campaigns; adapting campaigns for APAC markets.
Account Director at Saatchi & Saatchi (Publicis)
January 1, 2019 - January 1, 2022Led all areas of new business, managed client alliances, and oversaw campaigns; introduced internal GR process and automated production reviews; delivered ads during Covid-19 by collaborating with creative teams; contributed to revenue growth.
Account Manager at Pico Global
January 1, 2018 - January 1, 2019Cultivated customer alliances, understood client requirements, and delivered successful marketing and social campaigns; mentored team members; won new client pitches.
Brand Consultant at Ed Bernays Brand Consultancy
January 1, 2014 - January 1, 2017Designed and implemented PR/communication programs; developed brand strategies; advised on branding, packaging design, and social media; managed data analyses and trend interpretation.
Account Executive at True Run Media
January 1, 2013 - January 1, 2014Provided marketing and advertising solutions; built relationships with agencies and clients; maintained CRM; achieved sales targets; facilitated events partnerships.
Communications Officer at IRDR IPO
January 1, 2011 - January 1, 2012Led program communications; produced reports; maintained website and content; supported conferences and events; created marketing materials.
Education
Bachelor of Design, Major in Fashion Marketing at Raffles Design Institute
January 11, 2030 - January 29, 2026Bachelor of Arts in Journalism at Sofia University
January 11, 2030 - January 29, 2026Qualifications
Certificate in Advanced Mandarin
January 11, 2030 - January 29, 2026Outstanding Student Award (Raffles Design Institute)
January 11, 2030 - January 29, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods
Skills
Experience Level
Intermediate
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