Global Client & Project Operations Lead at Anna R Consultancy Pte. Ltd.

Leads campaign/project operations and project management, providing marketing consulting and business development. Partners with clients to build brands that translate from vision to execution. Streamlines workflows and operations using AI tools to improve efficiency and delivery outcomes.

Account Director at StudioX, WPP

Group Account Director at StudioX, WPP

Led multi-channel global brand projects for Sprite, Fanta, and Coca-Cola across APAC and ANZ. Managed client relationships and collaborated cross-functionally (PR, Social, Influence, E2E, Strategy, Creative, Digital Commerce) to deliver meaningful content and maintain high client satisfaction. Built strategic project briefs and brand plans aligned to business goals, ensuring cost-efficiency and quality results. Managed budgets across outgoing campaigns and supported long-term planning and persuasive stakeholder communication.

Global Group Account Director (Global + APAC /ANZ) at StudioX by WPP

Leading multi-channel global brand projects for Sprite, Fanta, and Coca-Cola; developing strategic briefs and brand plans; collaborating with cross-functional teams (PR, Social, Influence, E2E, Strategy, Creative, Digital Commerce) to deliver innovative content; managing APAC + ANZ market deliveries and campaign budgets.

Senior Account Director at Leo Burnett, Publicis Groupe

Owned client relationships and account leadership, managing teams and delivering against budgets, workflows, and tight timelines. Covered account strategy across digital/social, experiential marketing, PR/communications, creative concepts, and branding. Built partnerships across the Groupe in APAC and globally. Managed budgets with fiscal year alignment, and led a cross-functional pitch that secured a major global account win. Developed and launched platform-backed social/content campaigns in China and Japan delivering above-industry brand recall and VTR through engagement optimization across the social ecosystem.

Senior Account Director at Leo Burnett (Publicis)

Overseeing client relationships and team performance, delivering across budgets, workflows, and timelines; leading APAC and global partnerships; developing platform-back social/content campaigns; adapting campaigns for APAC markets.

Account Director at Saatchi & Saatchi, Publicis Groupe

Led new business operations for seamless delivery. Ensured timely, on-budget client deliverables via management of customer alliances and internal teams. Built and developed external stakeholder relationships and supervised progress of past and ongoing campaigns. Implemented internal GR process and automated production review with clients. Delivered pitch wins generating CNY 15M OOS revenue, and supported Covid-19 related ad development with creative teams leading to major global revenue impact. Trained teams during pitches and coordinated tasks with Planning and Creative teams.

Account Director at Saatchi & Saatchi (Publicis)

Led all areas of new business, managed client alliances, and oversaw campaigns; introduced internal GR process and automated production reviews; delivered ads during Covid-19 by collaborating with creative teams; contributed to revenue growth.

Account Manager at Pico Global

Cultivated customer alliances, understood client requirements, and delivered successful marketing and social campaigns; mentored team members; won new client pitches.

Brand Consultant at Ed Bernays Brand Consultancy

Designed and implemented PR/communication programs; developed brand strategies; advised on branding, packaging design, and social media; managed data analyses and trend interpretation.

Account Executive at True Run Media

Provided marketing and advertising solutions; built relationships with agencies and clients; maintained CRM; achieved sales targets; facilitated events partnerships.