Marketing communications and business development professional with over 10 years of international, multidisciplinary experience spanning three countries. I specialise in B2B go-to-market strategy, brand positioning, and content marketing, translating complex products and services into clear, compelling messaging that strengthens market presence and drives stakeholder engagement. Among my achievements, I led end-to-end proposal eff orts, where strong project management resulted in securing contracts exceeding $10 million. I apply a practical, solutions-focused approach, using digital and AI tools to streamline workflows, strengthen cross-functional collaboration, and deliver measurable business results.…

Anna Socha

Marketing communications and business development professional with over 10 years of international, multidisciplinary experience spanning three countries. I specialise in B2B go-to-market strategy, brand positioning, and content marketing, translating complex products and services into clear, compelling messaging that strengthens market presence and drives stakeholder engagement. Among my achievements, I led end-to-end proposal eff orts, where strong project management resulted in securing contracts exceeding $10 million. I apply a practical, solutions-focused approach, using digital and AI tools to streamline workflows, strengthen cross-functional collaboration, and deliver measurable business results.…

Available to hire

Marketing communications and business development professional with over 10 years of international, multidisciplinary experience spanning three countries. I specialise in B2B go-to-market strategy, brand positioning, and content marketing, translating complex products and services into clear, compelling messaging that strengthens market presence and drives stakeholder engagement. Among my achievements, I led end-to-end proposal eff orts, where strong project management resulted in securing contracts exceeding $10 million. I apply a practical, solutions-focused approach, using digital and AI tools to streamline workflows, strengthen cross-functional collaboration, and deliver measurable business results.

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Language

English
Fluent
Polish
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing Communications Specialist at COWI
January 1, 2019 - Present
Developed and executed cross-market communications strategies across three markets; supported business development and employer branding, including campaigns and major events; contributed to a 30% increase in brand visibility and audience engagement. Managed €150k+ budgets, improved campaign efficiency by ~20%, and leveraged Google Analytics and dashboards to monitor performance. Produced high-quality content for internal and external channels and built an NPS framework to translate insights into messaging and service improvements.
Project Manager at eg+ Worldwide
January 1, 2017 - January 1, 2018
Collaborated with executive management to plan and implement a cloud-based learning platform; managed vendor selection, approvals, and project timelines. Coordinated cross-functional stakeholders to ensure on-time delivery of courses, surveys, and platform features. Produced and oversaw internal learning and communication materials (presentations, newsletters, video scripts, executive talking points) and monitored platform engagement and effectiveness using Google Analytics to optimize content and learning outcomes.
HR Specialist / Project Manager at PricewaterhouseCoopers
January 1, 2016 - January 1, 2017
Designed and delivered training programs; managed LMS, including course creation, certifications, and user support; coordinated change management and communications for new processes and technologies. Developed HR dashboards and weekly reports in Salesforce CRM, providing actionable insights for workforce and recruitment decisions. Led recruitment projects and company-wide engagement initiatives.
Sales and Marketing Assistant at Stanley Black & Decker, Inc.
January 1, 2015 - January 1, 2016
Supported client relationship management, contributing to a 35% increase in client retention and consistently exceeding sales targets by 25%. Created marketing materials and business proposals aligned with client needs. Conducted market research to inform sales strategy and streamlined workflows between Sales and Client Services, improving operational coordination and service delivery.
Administrative Assistant (During Studies) at Platige Image
January 1, 2014 - January 1, 2015
Administrative support for studio operations during studies.

Education

Bachelor of Arts (BA) in International Relations and Affairs at University of Warsaw
January 1, 2009 - January 1, 2012
Master of Arts (MA) in International Relations and Affairs at University of Warsaw
January 1, 2012 - January 1, 2015
Study Abroad Program in Political Science and Government at Northeastern Illinois University
January 1, 2013 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other