Hi, I’m Anna Sordon. I’m a results-driven Key Account Manager with 5+ years of experience driving commercial success through strategic B2B partnerships, demand planning, and data-driven account management. I thrive on turning complex needs into practical solutions and bringing ideas to launch through hands-on execution. Over the years I’ve managed top-tier accounts across EMEA, APAC, and the US, partnered with luxury brands to accelerate growth, and leveraged forecasting and P&L acumen to optimize multi-channel portfolios. I’m passionate about translating data into insights and collaborating cross-functionally to deliver measurable impact for partners and business.

Anna Sordon

Hi, I’m Anna Sordon. I’m a results-driven Key Account Manager with 5+ years of experience driving commercial success through strategic B2B partnerships, demand planning, and data-driven account management. I thrive on turning complex needs into practical solutions and bringing ideas to launch through hands-on execution. Over the years I’ve managed top-tier accounts across EMEA, APAC, and the US, partnered with luxury brands to accelerate growth, and leveraged forecasting and P&L acumen to optimize multi-channel portfolios. I’m passionate about translating data into insights and collaborating cross-functionally to deliver measurable impact for partners and business.

Available to hire

Hi, I’m Anna Sordon. I’m a results-driven Key Account Manager with 5+ years of experience driving commercial success through strategic B2B partnerships, demand planning, and data-driven account management. I thrive on turning complex needs into practical solutions and bringing ideas to launch through hands-on execution.

Over the years I’ve managed top-tier accounts across EMEA, APAC, and the US, partnered with luxury brands to accelerate growth, and leveraged forecasting and P&L acumen to optimize multi-channel portfolios. I’m passionate about translating data into insights and collaborating cross-functionally to deliver measurable impact for partners and business.

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Skills

Experience Level

Expert

Language

Italian
Fluent
English
Advanced
French
Intermediate
German
Beginner

Work Experience

Brand Partnership Manager at REFLAUNT
May 1, 2023 - Present
Led client relationships for top-tier accounts (Balenciaga, YNAP, Chalhoub, Harvey Nichols), representing ~70% of company revenue, and developed joint business plans to drive growth across EMEA, APAC, and US. Conducted quarterly business reviews with C-level executives and translated data-driven insights into actionable strategies, achieving 20%+ YoY portfolio growth. Negotiated partnerships with 8+ luxury brands, enhancing customer lifetime value and managing contract renewals. Oversaw P&L, forecasting, and demand planning for a multi-channel portfolio and allocated inventory across 30+ marketplaces worldwide.
Brand Partnership Junior Manager at REFLAUNT
November 1, 2021 - April 1, 2023
Managed a portfolio of 10+ Dropship retailers, leading account relationships and negotiations, delivering performance exceeding targets by 30%. Designed and implemented CRM strategy that boosted customer retention from 15% to 45% within 6 months.
Brand Partnership Analyst at REFLAUNT
May 1, 2021 - November 1, 2021
Defined sales and assortment strategy for 4+ Dropship Retailers, resulting in 30% MoM revenue growth.
Digital Marketing Intern at PRODIE SANTÉ
May 1, 2020 - September 1, 2020
Strategically mapped site structure and crafted SEO-optimized content for the American and French websites.
Sales and CRM Intern at SKY ITALIA
September 1, 2019 - February 1, 2020
Built performance analyses for sales and retention across inbound and outbound channels to inform decision-making.

Education

MSc in International Management at NOVA School of Business & Economics
January 11, 2030 - April 15, 2026
BSc in Business and Management at Università Degli Studi di Trieste
January 11, 2030 - April 15, 2026
Erasmus+ program at University of Mannheim
January 11, 2030 - April 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Software & Internet

Skills

Experience Level

Expert