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Anna Sordon

Available to hire

Hi, I’m Anna Sordon. I’m a results-driven Key Account Manager with 5+ years of experience driving commercial success through strategic B2B partnerships, demand planning, and data-driven account management.

About

Hi, I’m Anna Sordon. I’m a results-driven Key Account Manager with 5+ years of experience driving commercial success through strategic B2B partnerships, demand planning, and data-driven account management. I thrive on turning complex needs into practical solutions and bringing ideas to launch through hands-on execution.

Over the years I’ve managed top-tier accounts across EMEA, APAC, and the US, partnered with luxury brands to accelerate growth, and leveraged forecasting and P&L acumen to optimize multi-channel portfolios. I’m passionate about translating data into insights and collaborating cross-functionally to deliver measurable impact for partners and business.

  • 6 years' experience
  • Joined April 2026

Skills· 1

Languages

  • ItalianFluent
  • EnglishAdvanced
  • FrenchIntermediate
  • GermanBeginner

Industry experience

  • Retail
  • Consumer Goods
  • Software & Internet

More experts in Milan, Italy

Work experience· 5 roles

Brand Partnership Manager · REFLAUNTMay 2023 – Present · 3 yrs 7 mos

Led client relationships for top-tier accounts (Balenciaga, YNAP, Chalhoub, Harvey Nichols), representing ~70% of company revenue, and developed joint business plans to drive growth across EMEA, APAC, and US. Conducted quarterly business reviews with C-level executives and translated data-driven insights into actionable strategies, achieving 20%+ YoY portfolio growth. Negotiated partnerships with 8+ luxury brands, enhancing customer lifetime value and managing contract renewals. Oversaw P&L, forecasting, and demand planning for a multi-channel portfolio and allocated inventory across 30+ marketplaces worldwide.

Brand Partnership Junior Manager · REFLAUNTNov 2021 – Apr 2023 · 1 yr 6 mos

Managed a portfolio of 10+ Dropship retailers, leading account relationships and negotiations, delivering performance exceeding targets by 30%. Designed and implemented CRM strategy that boosted customer retention from 15% to 45% within 6 months.

Brand Partnership Analyst · REFLAUNTMay 2021 – Nov 2021 · 7 mos

Defined sales and assortment strategy for 4+ Dropship Retailers, resulting in 30% MoM revenue growth.

Digital Marketing Intern · PRODIE SANTÉMay 2020 – Sep 2020 · 5 mos
Sales and CRM Intern · SKY ITALIASep 2019 – Feb 2020 · 6 mos

Education

MSc in International Management · NOVA School of Business & Economics2030 – 2026
BSc in Business and Management · Università Degli Studi di Trieste2030 – 2026
Erasmus+ program · University of Mannheim2030 – 2026

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