Available to hire
Hi, I’m Anna Sukhija, a performance marketing specialist with hands-on experience planning and managing paid campaigns across Google Ads, Meta Ads, and Apple Search Ads — certified across all three platforms. I’ve delivered measurable results for B2C brands, including 5.9M reel views and 511K+ accounts reached in 90 days, and I’m passionate about data-driven optimisations and scalable growth.
I’m analytical, self-directed, and fully remote-capable, excited to bring these skills to mobile app user acquisition at scale.
Experience Level
Work Experience
Digital Marketing Executive at Protone by Aanya
January 1, 2024 - PresentPlanned and managed end-to-end paid campaigns across Google Ads and Meta Ads, owning targeting, creative testing, bid strategy, and pacing for a B2C consumer brand. Set up Google Tag Manager and conversion tracking to enable accurate attribution across paid and organic channels. Ran structured A/B tests on ad creatives and landing page CTAs, iterating weekly based on CTR, CPC, and conversions. Delivered monthly performance reports highlighting insights, anomalies, and recommended optimisations. Grew organic backlinks from 0 to 12,700+ in 12 months through paid amplification aligned with an SEO content strategy.
Social Media & Content Manager at Wivid Wear
June 1, 2023 - December 1, 2023Drove 5.9M reel views in 90 days and 511K+ account reach in 30 days for a B2C consumer fashion brand through a coordinated paid + organic social strategy. Managed Meta Ads across placements (Feed, Stories, Reels) testing audiences, creatives, and objectives to maximise ROAS for a product launch. Set up Meta Pixel and event tracking for conversion measurement and retargeting audience building. Briefed and reviewed creative assets for paid social, iterating on hooks, formats, and copy based on performance signals.
Marketing & Admin Assistant at Various SMBs
January 1, 2021 - December 31, 2023Supported digital advertising setup for SMB clients including Google My Business, basic Google Ads campaign management, and social media paid boosting.
Education
MSc Marketing at University College Cork (UCC)
January 1, 2023 - January 1, 2025BA Business & Marketing at University College Cork (UCC)
January 1, 2019 - January 1, 2023Qualifications
Google Ads Search Certification
January 11, 2030 - June 1, 2026Google Ads Display Certification
January 11, 2030 - June 1, 2026Apple Search Ads Certification
January 11, 2030 - June 1, 2026Meta Social Media Marketing Professional Certificate
January 11, 2030 - June 1, 2026GA4 Certification
January 11, 2030 - June 1, 202615+ additional digital marketing certifications
January 11, 2030 - June 1, 2026Industry Experience
Retail, Media & Entertainment, Software & Internet
Experience Level
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