Anna Ramos

Supported social media campaigns by adapting brand messaging to platform-specific copy, visuals, and short-form content. Coordinated content calendars, asset approvals, and publishing schedules with internal teams and brand partners. Maintained website content and personalized Salesforce communications to ensure consistent brand voice across digital touchpoints. Supported social coverage for product launches and VIP events, contributing content ideas and reviewing engagement to inform future campaigns with internal teams and partner teams.

Developed independent social content strategies and creative concepts aligned with brand positioning, audience insights, and communication goals. Created UGC-style social ads combining product storytelling with on-camera performance. Used data-informed iteration (hooks, captions, CTAs) and trend monitoring to improve engagement and acquisition outcomes. Managed end-to-end social execution including content scheduling, approvals, editing, and captioning.

Led go-to-market and organic social strategy for a consumer app, contributing to 230K+ unique users in three months. Developed TikTok and Instagram Reels concepts, scripts, and short-form edits, translating product features into engaging platform-native stories. Directed an on-camera creator, shaping performance, pacing, and visual execution to strengthen brand voice and audience relevance. Owned editorial calendars and publishing workflows, coordinating content from ideation and briefing through production, approval, and launch. Tested hooks, captions, and calls to action using retention, engagement, and acquisition data to refine creative decisions. Managed community engagement across comments and DMs, turning user feedback into content ideas and product insights.