Senior Freelance Creative Designer and Creative Lead with more than 21 years of experience transforming business goals, campaign strategies, and complex briefs into clear, compelling visual communication. I specialize in brand identity, campaign design, visual systems, editorial and layout design, presentations, social and digital content, events, OOH and POS materials, visual merchandising, and production-ready artwork. My experience includes creative leadership for LexisNexis Canada, luxury-brand stewardship for Jaguar Land Rover Philippines, and multi-branch healthcare marketing for Landmark Group’s iCARE clinics in Dubai, alongside remote e-commerce and consumer-brand work. I support projects from concept through final delivery—interpreting briefs, developing visual direction, creating and adapting assets, managing revisions, and ensuring every output remains brand-aligned and production-ready. What distinguishes my work is the combination of hands-on design expertise, senior creative judgment, brand governance, and AI-enabled production workflows with human creative oversight. Available for project-based assignments, ongoing remote freelance support, and independent-contractor engagements.…

Anna Vida

Senior Freelance Creative Designer and Creative Lead with more than 21 years of experience transforming business goals, campaign strategies, and complex briefs into clear, compelling visual communication. I specialize in brand identity, campaign design, visual systems, editorial and layout design, presentations, social and digital content, events, OOH and POS materials, visual merchandising, and production-ready artwork. My experience includes creative leadership for LexisNexis Canada, luxury-brand stewardship for Jaguar Land Rover Philippines, and multi-branch healthcare marketing for Landmark Group’s iCARE clinics in Dubai, alongside remote e-commerce and consumer-brand work. I support projects from concept through final delivery—interpreting briefs, developing visual direction, creating and adapting assets, managing revisions, and ensuring every output remains brand-aligned and production-ready. What distinguishes my work is the combination of hands-on design expertise, senior creative judgment, brand governance, and AI-enabled production workflows with human creative oversight. Available for project-based assignments, ongoing remote freelance support, and independent-contractor engagements.…

Available to hire

Senior Freelance Creative Designer and Creative Lead with more than 21 years of experience transforming business goals, campaign strategies, and complex briefs into clear, compelling visual communication.

I specialize in brand identity, campaign design, visual systems, editorial and layout design, presentations, social and digital content, events, OOH and POS materials, visual merchandising, and production-ready artwork.

My experience includes creative leadership for LexisNexis Canada, luxury-brand stewardship for Jaguar Land Rover Philippines, and multi-branch healthcare marketing for Landmark Group’s iCARE clinics in Dubai, alongside remote e-commerce and consumer-brand work.

I support projects from concept through final delivery—interpreting briefs, developing visual direction, creating and adapting assets, managing revisions, and ensuring every output remains brand-aligned and production-ready.

What distinguishes my work is the combination of hands-on design expertise, senior creative judgment, brand governance, and AI-enabled production workflows with human creative oversight.

Available for project-based assignments, ongoing remote freelance support, and independent-contractor engagements.

See more

Skills

Experience Level

Language

English
Fluent
Tagalog
Fluent

Work Experience

Creative Lead at LexisNexis Canada | RELX
July 1, 2019 - Present
• Lead the design and execution of B2B marketing campaigns across print, digital, social, webinar, event, and corporate communication channels. • Own visual quality and brand compliance across marketing assets, reviewing hierarchy, imagery, layout, accessibility, and production readiness before delivery. • Translate campaign strategy and stakeholder requirements into clear, compelling, and brand-aligned creative solutions. • Coordinate project kickoffs, priorities, workload distribution, timelines, and delivery across a fast-paced, cross-functional environment. • Guide and mentor creative team members through art direction, design feedback, coaching, and knowledge sharing. • Support creative operations through structured asset libraries, documentation, reporting, and AI-enabled workflow improvements.
Graphic Designer (Freelance) at EZ Packing
October 2, 2017 - June 28, 2019
• Designed social media, promotional, and e-commerce assets for Pinterest, Instagram, Facebook, Shopify, Amazon, Gleam, Zippy, and the company blog. • Created original campaign graphics, infographics, illustrations, and product-focused visuals. • Developed and presented creative concepts, refining layouts, typography, and imagery based on client feedback while maintaining timely delivery.
Lead Graphic Designer (Freelance) at Health Amendments Inc.
October 2, 2017 - June 21, 2019
• Led the design and production of branding, print, digital, and product-marketing assets. • Developed campaign concepts and customer-facing visuals tailored to the baby-products market while maintaining consistency across product lines and channels. • Managed client briefs, design presentations, revisions, approvals, and final asset delivery.
Lead Creative Designer at Landmark Group - iCARE Multi-Specialty Clinics
January 19, 2015 - May 19, 2017
• Managed end-to-end creative production across seven clinic branches, supporting healthcare marketing within a hospitality-driven customer environment. • Designed brochures, banners, event and promotional materials, digital mockups, doctor introductions, and video presentations. • Delivered above- and below-the-line advertising, OOH, POS materials, and visual merchandising across multiple locations. • Partnered with branch managers, marketing stakeholders, vendors, and agencies to coordinate requirements, production, logistics, budgets, deadlines, and on-site visual quality.
Creative Director at Jaguar Land Rover Philippines
December 1, 2009 - January 15, 2015
• Led creative strategy, brand stewardship, and marketing campaigns in accordance with international luxury automotive standards. • Coordinated with Jaguar Land Rover UK and European brand teams to implement visual updates and maintain regional consistency. • Directed showroom branding, visual merchandising, events, media kits, signage, vehicle graphics, brochures, and customer-facing materials. • Supervised creative teams, production partners, and external vendors while ensuring quality, budget control, on-time delivery, and final creative approval.
Junior Graphic Artist to Senior Graphic Designer at ADFORMATIX, INC.
March 6, 2006 - November 27, 2009
• Produced print advertisements, brochures, flyers, billboards, and corporate branding materials from concept development through final artwork. • Collaborated with copywriters, account teams, and creative directors to align visual execution with campaign objectives and client requirements. • Managed client revisions and prepared accurate, production-ready files for commercial printing and digital deployment. • Led visual direction for selected accounts, mentored junior designers, and was promoted based on creative performance, project ownership, and delivery reliability.
Jewelry Designer at DanMAR Jewelry Corp.
November 27, 2005 - February 26, 2006
Developed custom jewelry concepts and detailed layouts based on design requirements. Collaborated with mold artists and craftsmen to translate concepts into production-ready pieces. Selected materials and gemstones based on design intent, production feasibility, and budget requirements.

Education

Bachelor of Fine Arts (Industrial Design) at The Philippine Women's University, Manila
April 30, 2002 - December 21, 2005
Bachelor of Science (Computer Science) at AMA Computer College, Makati
January 1, 2000 - January 1, 2002
AutoCAD 2008 with Color Rendering, Levels I and II at Microcadd Technologies, Makati
December 1, 2007 - February 29, 2008

Qualifications

Bachelor of Fine Arts – Major in Industrial Design
April 30, 2002 - December 21, 2005
Completed professional training in industrial design, visual communication, design concepts, typography, layout, photography, computer graphics, aesthetics, technical production, and creative problem-solving at The Philippine Women’s University in Manila.
AutoCAD 2008 with Color Rendering – Levels I and II
December 1, 2007 - February 29, 2008
Completed Levels I and II training at Microcadd Technologies, covering computer-aided drafting, technical drawing, spatial visualization, and color-rendered design presentations.
Marketing Mastery Award – Best Creative Design Work/Project
December 1, 2025 - December 15, 2025
Awarded for the “Workflow AI Rebrand Initiative” for LexisNexis Canada Marketing, recognizing outstanding creativity, strategic design leadership, workflow innovation, and successful brand transformation.
Innovation and Boundarylessness Award – Consistent Quarterly Awardee
January 3, 2022 - January 1, 2026
Recognized across multiple quarters for leading cross-functional innovation initiatives and delivering high-impact creative, marketing, AI-enabled, and process-improvement solutions.
ICM Leaderboard Achiever – Consistent Top Performer
January 2, 2023 - August 29, 2026
Consistently recognized on the internal performance leaderboard for exceptional creative contribution, operational excellence, project reliability, and high-impact marketing initiatives.
Philippine Fine Jewelry Design Competition – 2nd Place and Multiple Finalist
November 4, 2005 - October 31, 2013
Received 2nd Place for “Bathala” in the Bulacan Theme Category of the 13th Philippine Fine Jewelry Design Competition. Additional finalist placements include “Farfalla” in the Chic Category, “Sinilangang Perlas” in the Bulacan Theme Category, and “Cleofe” in the 5th competition.
Finalist – Shell National Students Art Competition, Sculpture Category
August 1, 2005 - January 15, 2001
Selected as a national finalist in the Sculpture Category for the original artwork “The Passion of Juan dela Cruz.”
Best Booth Design – “ARUMA” | ARTEFAK Thesis Exhibit
February 1, 2005 - February 1, 2005
Received Best Booth Design for “ARUMA” during ARTEFAK: The Industrial Design Thesis Exhibit, recognizing the strength of the exhibition concept, spatial presentation, and visual execution.
1st Runner-Up – “Knight Angels” Graphic Novel Contest
March 1, 2004 - March 1, 2004
Awarded 1st Runner-Up for “Knight Angels” in the 1st PhilWomenian Fusion Graphic Novel Contest, recognizing original visual storytelling, illustration, and narrative development.
Featured Artist – Philippine Daily Inquirer, Lifestyle Section
June 1, 2006 - June 30, 2006
Featured in the Philippine Daily Inquirer Lifestyle section in an article highlighting the development and growth of Philippine industrial design.
“PAGLULUNSAD” – Industrial Design Thesis Exhibit
April 3, 2006 - April 28, 2006
Selected to exhibit thesis work at “PAGLULUNSAD,” a professional showcase for Industrial Design students held through the Product Development and Design Center of the Philippines.

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Telecommunications, Transportation & Logistics, Travel & Hospitality

Skills

Experience Level