Hi, I’m Anna Zolotukhina, a marketing and brand professional with a knack for turning consumer insights into standout campaigns. I’ve built experience across fashion, lifestyle, and tech, leading multi-channel strategies, growing social communities, and developing product categories from concept to launch. I’m currently Commercial Associate at Roveg, where I lead client accounts and shape long-term partnerships. I love storytelling, data-driven decision making, and collaborating with cross-functional teams to deliver measurable results.

Anna Zolotukhina

Hi, I’m Anna Zolotukhina, a marketing and brand professional with a knack for turning consumer insights into standout campaigns. I’ve built experience across fashion, lifestyle, and tech, leading multi-channel strategies, growing social communities, and developing product categories from concept to launch. I’m currently Commercial Associate at Roveg, where I lead client accounts and shape long-term partnerships. I love storytelling, data-driven decision making, and collaborating with cross-functional teams to deliver measurable results.

Available to hire

Hi, I’m Anna Zolotukhina, a marketing and brand professional with a knack for turning consumer insights into standout campaigns. I’ve built experience across fashion, lifestyle, and tech, leading multi-channel strategies, growing social communities, and developing product categories from concept to launch.

I’m currently Commercial Associate at Roveg, where I lead client accounts and shape long-term partnerships. I love storytelling, data-driven decision making, and collaborating with cross-functional teams to deliver measurable results.

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Language

English
Fluent
French
Advanced
Russian
Fluent
Dutch
Beginner

Work Experience

Commercial Associate at Roveg
July 1, 2025 - Present
Led and managed one of the company’s largest client accounts; owned and developed a full product category, including performance, pricing, and growth strategy; acted as the main point of contact between clients, suppliers, and internal teams; managed commercial negotiations and long-term partnerships with current and potential clients.
Marketing Intern at PTTR NS.ai
February 1, 2024 - June 1, 2024
Developed and executed B2B social media strategy for a SaaS fashion platform; conducted market research identifying new customer segments, informing the product positioning strategy; collaborated with design and content teams to launch a weekly insights series, improving brand visibility; tracked performance using Google Analytics and adjusted content strategy based on real-time data.
Marketing Intern at Life Space Group
September 1, 2023 - January 31, 2024
Contributed to the launch of a digital campaign during the Australian Open, resulting in a 20% increase in web traffic; led SEO and competitor audits that optimized brand search rankings and identified growth opportunities; boosted Instagram engagement by 35% over 3 months; created a brand tone guide for wellness product lines, improving content consistency across platforms.
Social Media Manager at Kahai Oil
February 1, 2023 - July 31, 2023
Developed and maintained a strategic content calendar, increasing follower count by 60% in under 4 months; managed influencer partnerships, contributing to a 25% increase in brand mentions; launched a product education campaign that generated high engagement and improved brand trust; worked on the website and TikTok content.
Brand Manager Assistant at Max Mara
May 1, 2019 - October 31, 2019
Assisted in organizing brand presentations and meetings with clients; managed order placement processes and client communication, ensuring seamless operations; translated essential documents for business contracts, facilitating smooth negotiations.
Social Media Manager at Roch
January 1, 2019 - May 31, 2019
Increased Instagram engagement by 50% through visually cohesive campaigns and influencer content; organized and led fashion photo shoots that were featured in local fashion blogs; built influencer and brand ambassador relationships, resulting in a 3x reach; managed all customer communication via social media, improving response time and satisfaction rates.

Education

Bachelor in Creative Business at Breda University of Applied Sciences (BUAS)
September 1, 2018 - February 2, 2023
Bachelor's in Public Relations and Advertising at Russian State University for Humanities (RSUH)
September 1, 2020 - July 2, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Education