Hi, I’m Anna Zolotukhina. I’m a marketing and brand-focused professional with hands-on experience building and managing full product categories, crafting digital campaigns, and nurturing client and supplier partnerships. I excel at turning data and insights into actionable strategies, collaborating across design, content, and sales teams, and delivering measurable growth for fashion, wellness, and lifestyle brands. I’m passionate about authentic branding and compelling content. I’ve driven increased web traffic, boosted engagement across social channels, and grown follower bases through thoughtful content calendars, SEO basics, and influencer collaborations. I’m excited to bring creative strategy, data-driven decision making, and cross-functional teamwork to a forward-thinking team.

Anna Zolotukhina

Hi, I’m Anna Zolotukhina. I’m a marketing and brand-focused professional with hands-on experience building and managing full product categories, crafting digital campaigns, and nurturing client and supplier partnerships. I excel at turning data and insights into actionable strategies, collaborating across design, content, and sales teams, and delivering measurable growth for fashion, wellness, and lifestyle brands. I’m passionate about authentic branding and compelling content. I’ve driven increased web traffic, boosted engagement across social channels, and grown follower bases through thoughtful content calendars, SEO basics, and influencer collaborations. I’m excited to bring creative strategy, data-driven decision making, and cross-functional teamwork to a forward-thinking team.

Available to hire

Hi, I’m Anna Zolotukhina. I’m a marketing and brand-focused professional with hands-on experience building and managing full product categories, crafting digital campaigns, and nurturing client and supplier partnerships. I excel at turning data and insights into actionable strategies, collaborating across design, content, and sales teams, and delivering measurable growth for fashion, wellness, and lifestyle brands.

I’m passionate about authentic branding and compelling content. I’ve driven increased web traffic, boosted engagement across social channels, and grown follower bases through thoughtful content calendars, SEO basics, and influencer collaborations. I’m excited to bring creative strategy, data-driven decision making, and cross-functional teamwork to a forward-thinking team.

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Language

English
Fluent
French
Advanced
Russian
Fluent
Dutch
Beginner

Work Experience

Junior Account Manager and Buyer at Roveg
July 1, 2025 - Present
Led and managed one of the company’s largest client accounts; Owned and developed a full product category, including performance, pricing, and growth strategy; Acted as the main point of contact between clients, suppliers, and internal teams; Managed commercial negotiations and long-term partnerships with current and potential clients.
Commercial Associate at Roveg
July 1, 2025 - Present
Led and managed one of the company’s largest client accounts; owned and developed a full product category, including performance, pricing, and growth strategy; acted as the main point of contact between clients, suppliers, and internal teams; managed commercial negotiations and long-term partnerships with current and potential clients.
Marketing Intern at PTTRNS.ai
February 1, 2024 - June 1, 2024
Developed and executed B2B social media strategy for a SaaS fashion platform. Conducted market research identifying new customer segments, informing the product positioning strategy. Collaborated with design and content teams to launch a weekly insights series, improving brand visibility. Tracked performance using Google Analytics and adjusted content strategy based on real-time data.
Marketing Intern at PTTR NS.ai
February 1, 2024 - June 1, 2024
Developed and executed B2B social media strategy for a SaaS fashion platform; conducted market research identifying new customer segments, informing the product positioning strategy; collaborated with design and content teams to launch a weekly insights series, improving brand visibility; tracked performance using Google Analytics and adjusted content strategy based on real-time data.
Marketing Intern at Life Space Group
September 1, 2023 - January 31, 2024
Contributed to the launch of a digital campaign during the Australian Open, resulting in a 20% increase in web traffic; led SEO and competitor audits that optimized brand search rankings and identified growth opportunities; boosted Instagram engagement by 35% over 3 months; created a brand tone guide for wellness product lines, improving content consistency across platforms.
Social Media Manager at Kahai Oil
February 1, 2023 - July 31, 2023
Developed and maintained a strategic content calendar, increasing follower count by 60% in under 4 months; managed influencer partnerships, contributing to a 25% increase in brand mentions; launched a product education campaign that generated high engagement and improved brand trust; worked on the website and TikTok content.
Brand Manager Assistant at Max Mara
May 1, 2019 - October 31, 2019
Assisted in organizing brand presentations and meetings with clients; managed order placement processes and client communication, ensuring seamless operations; translated essential documents for business contracts, facilitating smooth negotiations.
Social Media Manager at Roch
January 1, 2019 - May 31, 2019
Increased Instagram engagement by 50% through visually cohesive campaigns and influencer content; organized and led fashion photo shoots that were featured in local fashion blogs; built influencer and brand ambassador relationships, resulting in a 3x reach; managed all customer communication via social media, improving response time and satisfaction rates.
Social Media Manager at Roch
May 1, 2018 - May 1, 2019
Increased Instagram engagement by 50% through visually cohesive campaigns and influencer content; Organized and led fashion photo shoots that were featured in local fashion blogs; Built influencer and brand ambassador relationships, resulting in a 3x reach; Managed all customer communication via social media, improving response time and satisfaction rates.

Education

Bachelor in Creative Business at Breda University of Applied Sciences (BUAS)
September 1, 2018 - February 2, 2023
Bachelor's in Public Relations and Advertising at Russian State University for Humanities (RSUH)
September 1, 2020 - July 2, 2024
Bachelor in Public Relations and Advertising at Russian State University for Humanities (RSUH), Moscow, Russia
September 1, 2018 - February 2, 2023
Bachelor in Creative Business at Breda University of Applied Sciences (BUAS), Breda, the Netherlands
September 1, 2020 - July 2, 2024
Bachelor in Creative Business at Breda University of Applied Sciences (BUAS), Breda, Netherlands
September 1, 2020 - July 2, 2024
Bachelor's in Public Relations and Advertising at Russian State University for Humanities (RSUH), Moscow, Russia
September 1, 2018 - February 2, 2023
Bachelor in Creative Business at Breda University of Applied Sciences (BUAS)
September 1, 2020 - July 2, 2024
Bachelor in Public Relations and Advertising at Russian State University for Humanities (RSUH)
September 1, 2018 - February 2, 2023
Bachelor at Breda University of Applied Sciences (BUAS)
September 1, 2020 - July 2, 2024
Bachelor at Russian State University for Humanities (RSUH)
September 1, 2018 - February 2, 2023

Qualifications

Bachelor in Public Relations and Advertising
September 1, 2018 - February 2, 2023
Bachelor in Creative Business
September 1, 2020 - July 2, 2024

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Education, Software & Internet