Hi there,
Seeing your job post excites me, as I believe my six years of experience as an Influencer Outreach Specialist align perfectly with the role. I’ve worked across a range of industries and campaigns including influencer partnerships, UGC creation, Amazon affiliate programs, and TikTok Shop affiliate management. These experiences have helped me develop a strategic and well-rounded approach to outreach and creator partnerships.
In my previous roles, I was responsible for researching and building influencer lists, initiating outreach, negotiating collaborations, managing deliverables, and supporting overall marketing goals. I’ve managed campaigns across platforms such as Instagram, TikTok, YouTube, Facebook, and Pinterest.
Here are the five main types of influencer and creator campaigns I’ve handled:
Affiliate Marketing
Worked with influencers to promote products using custom links or discount codes, enabling them to earn commissions while driving measurable results for the brand.
Sponsored Content
Managed paid partnerships where influencers created content to promote products or services. These often involved long-term collaborations or multi-post campaigns across several platforms.
Brand Ambassadors
Built ongoing relationships with high-performing influencers and public figures, turning them into loyal advocates for the brand to ensure consistent visibility and trust.
Gifting Campaigns
Led campaigns where nano and micro-influencers received complimentary products in exchange for authentic content and honest social reviews.
User-Generated Content (UGC)
Coordinated with creators to produce high-quality, on-brand content that companies could repurpose for ads, product pages, and organic social channels. These campaigns focused on content-first collaborations rather than follower count.
I also have hands-on experience managing Amazon affiliate partnerships and TikTok Shop affiliate campaigns. For TikTok Shop in particular, I have led creator recruitment and closed numerous affiliate deals that directly impacted sales and product visibility within a short time frame.
Some examples of my work include:
Fittrack and Toby and Ace
Managed influencer outreach for this Canadian fitness and pet brand, onboarding over 150 influencers in two months. The campaign increased web traffic, social engagement, and sales.
Sash Bed
Oversaw influencer campaigns for this Australian dog brand by partnering with more than 250 creators, ranging from lifestyle influencers to artists and content creators.
City Beauty
Led influencer marketing for this US-based skincare and cosmetics brand, building partnerships with over 100 beauty influencers and bloggers. The campaign achieved strong growth in reach and conversion.
Cupid Fragrance
Managed the brand’s TikTok Shop Affiliate program. Successfully closed 60 affiliate deals in two months, growing sales from zero to $10,000 through TikTok creator promotions alone.
Work Experience
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