I'm Annette Mumford, a Senior Brand Designer with over 15 yers of experience shaping brand identities for tech, manufacturing and SaaS. I translate complex products into clear, engaging visuals — covering product pages, UI concepts, packaging, and campaigns that span both digital and physical touch points. I thrive in cross-functional teams and enjoy building cohesive design systems that scale across channels. Collaborating with colleagues from marketing, product, and engineering comes naturally to me. I’m a lifelong learner who loves refining brand language, elevating user experiences, and delivering visually compelling work that drives engagement and business results.

Annette Mumford

I'm Annette Mumford, a Senior Brand Designer with over 15 yers of experience shaping brand identities for tech, manufacturing and SaaS. I translate complex products into clear, engaging visuals — covering product pages, UI concepts, packaging, and campaigns that span both digital and physical touch points. I thrive in cross-functional teams and enjoy building cohesive design systems that scale across channels. Collaborating with colleagues from marketing, product, and engineering comes naturally to me. I’m a lifelong learner who loves refining brand language, elevating user experiences, and delivering visually compelling work that drives engagement and business results.

Available to hire

I’m Annette Mumford, a Senior Brand Designer with over 15 yers of experience shaping brand identities for tech, manufacturing and SaaS. I translate complex products into clear, engaging visuals — covering product pages, UI concepts, packaging, and campaigns that span both digital and physical touch points. I thrive in cross-functional teams and enjoy building cohesive design systems that scale across channels.

Collaborating with colleagues from marketing, product, and engineering comes naturally to me. I’m a lifelong learner who loves refining brand language, elevating user experiences, and delivering visually compelling work that drives engagement and business results.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

Senior Brand Designer at CDK Global
January 1, 2022 - Present
Joined CDK Global's remote team following its acquisition of Salty, driving visual brand strategy for automotive retail tech. Created product landing pages, email designs, UI mockups and other digital assets to support marketing initiatives. Designed concepts for 360° campaigns, collaborating with in-house social media and motion teams to drive customer engagement.
Senior Graphic Designer at Core Creative Inc.
September 1, 2015 - May 1, 2021
Developed brand management expertise for the agency's largest client, Milwaukee Tool®, designing packaging, POP displays, and tradeshow materials to maintain brand consistency across physical touchpoints.
Senior Visual Designer at Salty Dot, Inc.
January 1, 2015 - December 31, 2021
Developed brand management for the agency's largest client, Milwaukee Tool. Designed packaging, POP displays, and tradeshow materials to maintain brand consistency across physical touchpoints.
Graphic Designer at Sprig Studio
March 4, 2014 - April 1, 2015
Produced print graphics, animation storyboards, infographics, and digital white papers for clients ranging from small B2B startups to Fortune 500 financial services companies.

Education

Bachelors of Fine Arts at University of Wisconsin - Stevens Point
September 1, 2004 - May 15, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Manufacturing, Media & Entertainment, Retail