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I’m a B2B marketing and go-to-market specialist with agency and SaaS experience, focused on driving growth through cross-functional planning and execution. I coordinate landing pages, content, and performance reporting while managing multiple deliverables across stakeholders—always with a clear, outcome-oriented approach. My background includes product launch coordination, product adoption initiatives, and B2B lead generation work, backed by experience aligning teams and partners to keep timelines and requirements on track. I enjoy working remotely and remain ready to support Romanian business hours, bringing structure, communication, and measurable results to every campaign and launch.…I’m a B2B marketing and go-to-market specialist with agency and SaaS experience, focused on driving growth through cross-functional planning and execution. I coordinate landing pages, content, and performance reporting while managing multiple deliverables across stakeholders—always with a clear, outcome-oriented approach. My background includes product launch coordination, product adoption initiatives, and B2B lead generation work, backed by experience aligning teams and partners to keep timelines and requirements on track. I enjoy working remotely and remain ready to support Romanian business hours, bringing structure, communication, and measurable results to every campaign and launch.

Anna Skotnikova

Project Manager, Marketing Strategist, Product Marketer, +3

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I’m a B2B marketing and go-to-market specialist with agency and SaaS experience, focused on driving growth through cross-functional planning and execution. I coordinate landing pages, content, and performance reporting while managing multiple deliverables across stakeholders—always with a clear, outcome-oriented approach. My background includes product launch coordination, product adoption initiatives, and B2B lead generation work, backed by experience aligning teams and partners to keep timelines and requirements on track. I enjoy working remotely and remain ready to support Romanian business hours, bringing structure, communication, and measurable results to every campaign and launch.…I’m a B2B marketing and go-to-market specialist with agency and SaaS experience, focused on driving growth through cross-functional planning and execution. I coordinate landing pages, content, and performance reporting while managing multiple deliverables across stakeholders—always with a clear, outcome-oriented approach. My background includes product launch coordination, product adoption initiatives, and B2B lead generation work, backed by experience aligning teams and partners to keep timelines and requirements on track. I enjoy working remotely and remain ready to support Romanian business hours, bringing structure, communication, and measurable results to every campaign and launch.

Available to hire

I’m a B2B marketing and go-to-market specialist with agency and SaaS experience, focused on driving growth through cross-functional planning and execution. I coordinate landing pages, content, and performance reporting while managing multiple deliverables across stakeholders—always with a clear, outcome-oriented approach.

My background includes product launch coordination, product adoption initiatives, and B2B lead generation work, backed by experience aligning teams and partners to keep timelines and requirements on track. I enjoy working remotely and remain ready to support Romanian business hours, bringing structure, communication, and measurable results to every campaign and launch.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Project Manager / Customer Service Manager at Light speed (ECwid)

October 1, 2022 - March 1, 2024

Managed incoming customer customization requests worldwide: clarified business requirements and defined eCommerce project scope. Worked with developers to estimate scope and cost, prepare offers, and manage development through launch while keeping timelines and requirements on track. Coordinated customer journeys, checkout, third-party integrations, payment gateways, and store design updates for eCommerce customers.

Project Manager / Customer Service Manager at Ecommerce web projects (eCommerce)

October 1, 2022 - March 1, 2024

Managed incoming customer customization requests globally, clarifying business requirements and defining solution scope for eCommerce web projects. Worked with developers to estimate scope and costs, prepare offers, and manage development through launch—keeping timelines and requirements on track. Coordinated end-to-end customer journey elements including checkout, third-party integrations, payment gateways, and store design updates for eCommerce customers.

Marketing Product Manager at Evotor

January 1, 2019 - February 1, 2022

Owned end-to-end GTM for a flagship B2B SaaS product: defined value propositions, coordinated product launches, and drove product adoption to achieve 12% market share in the first year. Designed onboarding, retention, and reactivation initiatives, resulting in +15% retention and +20% MAU growth while increasing product awareness by 30%. Built cross-functional launch and delivery processes plus a sales enablement toolkit for 200+ partners, reducing miscommunication by 30% and improving rollout consistency.

Marketing Product Manager at Evotor

January 1, 2019 - February 1, 2022

Owned end-to-end GTM for a flagship B2B SaaS product, shaping value propositions, coordinating product launches, and driving product adoption to reach 12% market share within the first year. Designed onboarding, retention, and reactivation initiatives resulting in +15% retention and +20% MAU growth, while increasing product awareness by 30%. Built cross-functional launch and delivery processes and a sales enablement toolkit for 200+ partners, reducing miscommunication by 30% and improving rollout consistency.

Account Manager at RTA Marketing Agency

January 1, 2017 - October 1, 2017

Managed end-to-end marketing and web projects including websites, campaigns, and content production for large international brands. Coordinated creative, production, and client teams to align expectations with execution and keep deliverables on schedule. Tracked campaign performance and optimized delivery processes to help stabilize and retain a key client relationship.

Account Manager at RT:A Marketing Agency

January 1, 2017 - October 1, 2017

Managed end-to-end marketing and web projects, including websites, campaigns, and content production for large international brands. Coordinated creative, production, and client teams to align client expectations with execution and ensure deliverables stayed on schedule. Tracked campaign performance and optimized delivery processes to stabilize and retain a key client relationship.