Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven marketer with 20+ years of experience leading go-to-market efforts, product marketing, integrated marketing communications, CRM, sales strategy and enablement, business development, event planning and execution, and data analysis. As a fractional marketing consultant and team collaborator, I partner with founders and cross-functional teams to establish brand voice, build scalable marketing processes, and deliver campaigns across social, email, web, and live events that drive visibility, engagement, and measurable ROI.…I am a results-driven marketer with 20+ years of experience leading go-to-market efforts, product marketing, integrated marketing communications, CRM, sales strategy and enablement, business development, event planning and execution, and data analysis. As a fractional marketing consultant and team collaborator, I partner with founders and cross-functional teams to establish brand voice, build scalable marketing processes, and deliver campaigns across social, email, web, and live events that drive visibility, engagement, and measurable ROI.

Ann Helgerson

Marketing Strategist, Product Marketer, Brand Strategist, +5





I am a results-driven marketer with 20+ years of experience leading go-to-market efforts, product marketing, integrated marketing communications, CRM, sales strategy and enablement, business development, event planning and execution, and data analysis. As a fractional marketing consultant and team collaborator, I partner with founders and cross-functional teams to establish brand voice, build scalable marketing processes, and deliver campaigns across social, email, web, and live events that drive visibility, engagement, and measurable ROI.…I am a results-driven marketer with 20+ years of experience leading go-to-market efforts, product marketing, integrated marketing communications, CRM, sales strategy and enablement, business development, event planning and execution, and data analysis. As a fractional marketing consultant and team collaborator, I partner with founders and cross-functional teams to establish brand voice, build scalable marketing processes, and deliver campaigns across social, email, web, and live events that drive visibility, engagement, and measurable ROI.

Available to hire

I am a results-driven marketer with 20+ years of experience leading go-to-market efforts, product marketing, integrated marketing communications, CRM, sales strategy and enablement, business development, event planning and execution, and data analysis.

As a fractional marketing consultant and team collaborator, I partner with founders and cross-functional teams to establish brand voice, build scalable marketing processes, and deliver campaigns across social, email, web, and live events that drive visibility, engagement, and measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Fractional Marketing Consultant at Self-Employed

January 1, 2024 - Present

Partner with founders and small teams to develop and execute lean, results-driven digital marketing strategies; manage content creation, social media, and campaign execution remotely; support early-stage brands by establishing brand voice, messaging, and scalable marketing processes.

Marketing Director at Ripple Street

January 1, 2022 - December 31, 2024

Developed and executed digital marketing strategies to grow brand visibility, engagement, and qualified leads across social, email, and web channels; partnered with sales to develop proposals and strategies to secure new business with established and emerging CPG brands; directed the full lifecycle of marketing projects and campaigns; owned cross-platform content calendars and community engagement; launched and optimized organic and paid campaigns; wrote client case studies; monitored analytics and translated insights into optimizations; planned and covered live events; maintained brand voice and visual identity; collaborated with senior stakeholders in a fast-paced startup environment.

Executive Product Marketing Manager at McGraw Hill

January 1, 2012 - December 31, 2022

Led national marketing and field sales strategy for $36M+ in annual revenue in the higher education market; developed product messaging to drive brand awareness; collaborated with cross-functional teams; led training for 100+ sales reps; supported sales via in-person/virtual presentations, webinars, and events; managed digital growth strategy and training; deployed a team of 50 Faculty Consultants to build brand awareness and loyalty; planned large-scale symposia, focus groups, and virtual events; received multiple awards for product and marketing excellence.

Digital Training Specialist at McGraw Hill

January 1, 2010 - December 31, 2011

Served as digital product expert, creating training and marketing tools; gathered customer feedback and conducted competitive research; tracked digital product usage and followed up to ensure satisfaction; recruited Faculty Consultants to build brand loyalty and increase market share.

Field Sales Account Representative at New York Metro Area

January 1, 2006 - December 31, 2009

Managed a territory of two- and four-year colleges and universities, exceeding growth targets; built relationships with academic administrators; trained professors and students on digital product implementations; collaborated with in-house editorial and marketing teams to create relevant presentations and collateral.