I’m Annie Ashwell, a marketing and creative professional who blends strategy, storytelling, and hands-on content creation to help arts and community brands grow. Across charity, studio, and freelance projects, I develop integrated marketing plans, manage communications calendars and KPIs, and translate brand voice into engaging campaigns across social media, email, websites, and video. I also love directing and producing visual content, filming events, editing reels, and creating promotional assets from start to finish, while staying deeply involved in community engagement and arts-led initiatives. Whether building platform foundations for photographers or supporting craft businesses with email and social content, I bring immaculate attention to detail, a creative mindset, and a collaborative approach that keeps projects moving from concept to impact.…

Annie Ashwell

I’m Annie Ashwell, a marketing and creative professional who blends strategy, storytelling, and hands-on content creation to help arts and community brands grow. Across charity, studio, and freelance projects, I develop integrated marketing plans, manage communications calendars and KPIs, and translate brand voice into engaging campaigns across social media, email, websites, and video. I also love directing and producing visual content, filming events, editing reels, and creating promotional assets from start to finish, while staying deeply involved in community engagement and arts-led initiatives. Whether building platform foundations for photographers or supporting craft businesses with email and social content, I bring immaculate attention to detail, a creative mindset, and a collaborative approach that keeps projects moving from concept to impact.…

Available to hire

I’m Annie Ashwell, a marketing and creative professional who blends strategy, storytelling, and hands-on content creation to help arts and community brands grow. Across charity, studio, and freelance projects, I develop integrated marketing plans, manage communications calendars and KPIs, and translate brand voice into engaging campaigns across social media, email, websites, and video.

I also love directing and producing visual content, filming events, editing reels, and creating promotional assets from start to finish, while staying deeply involved in community engagement and arts-led initiatives. Whether building platform foundations for photographers or supporting craft businesses with email and social content, I bring immaculate attention to detail, a creative mindset, and a collaborative approach that keeps projects moving from concept to impact.

See more

Language

English
Advanced
Spanish; Castilian
Advanced

Work Experience

Marketing & Creative Content Coordinator at The Sherriff Centre
October 25, 2025 - January 1, 2026
Developed, implemented, and evaluated integrated marketing and communications strategies aligned with organisational goals. Directed and filmed events and content-creation days. Managed the communications calendar and tracked performance against KPIs to optimise engagement and reach. Created, scheduled, and analysed engaging social media content to grow audiences and promote events. Produced content across multiple platforms with consistent brand voice and messaging. Built and delivered targeted email campaigns using Klaviyo, monitoring performance and engagement metrics.
Marketing & Studio Assistant at Marmor Paperie
December 1, 2024 - May 1, 2025
Assisted the founder/craftsperson with workshops and Instagram content. Managed customer engagement, brand development, and liaised with collaborations. Built and crafted emails using Klaviyo with copywriting support. Produced and managed social media content across multiple platforms and updated the website regularly.
Freelance & Creative Project Assistant at Self-employed
October 1, 2024 - Present
Supported photographer Nicole Nodland to build an arts platform from the ground up around all things clouds, including market research, community engagement, and event planning. Strategised and built media kits, brand guidelines, and tone of voice. Delivered communications and content support for charity Tarannum (fixed-term contract) in the lead-up to their annual charity event, organising assets and creating social media content plans, strategy, and content. Directed and edited reels and videos end-to-end, including behind-the-scenes footage and live art direction.
Freelance Creative at ThunderHawk
March 1, 2024 - September 30, 2024
Assisted the founder with strategising compelling ideas for agencies and clients and working toward briefs. Created pitch decks and formulated content for in-house social media and wider campaigns for large brands. Conducted market research and identified new business opportunities. Produced digital content using Adobe Creative Cloud tools including InDesign, Photoshop, Illustrator, and After Effects.
Freelance Creative at et.al homeware
October 1, 2023 - December 31, 2023
Supported a startup during the launch phase with administration and content scheduling. Organised calendars and meetings, scheduled social content, and stored high-quality assets in a shared drive. Maintained notes on stockists and researched artists and homeware designers. Built templates in Adobe InDesign, After Effects, and Photoshop, and wrote social copy aligned with brand identity.
Marketing and Studio Assistant at Panorama Art Academy
April 1, 2023 - July 31, 2023
Provided customer-facing studio support within a small team, offering guidance with painting, materials, and advice. Organised and assisted art studio classes and events end-to-end. Managed show proposal work and solo show support, including international and regional research and liaising with galleries and artists. Developed campaign ideas, captured promotional footage, and scheduled social media posts, emails, and newsletters. Translated communications from English to Spanish and liaised with management using strong communication and attention to detail.
Marketing and Studio Assistant at London Fields Design School and London Software Training
August 1, 2022 - March 31, 2023
Set up and maintained a customer-facing design space to a high standard. Liaised with potential leads and clients via phone, email, and in-person to support sales enquiries and course information. Edited and maintained databases and contact lists, updating Google Business and third-party websites with accurate course details. Updated calendars and CRM records in HubSpot, sent reminder emails and newsletters, answered student and designer queries, and updated sales sheets. Built partnerships, proposed meetings, and arranged follow-ups as needed. Supported workshops, events, retail, and voluntary activities.

Education

Bachelor of Contemporary Art Practice (2:1) at Bath School of Art & Design
January 1, 2017 - January 1, 2020

Qualifications

Certificate in Entrepreneurship for European Creative Industries (Level 3)
January 1, 2023 - September 25, 2026
DBS checked
January 11, 2030 - September 25, 2026
Professional training in Adobe Software (Intermediate level)
January 11, 2030 - September 25, 2026

Industry Experience

Non-Profit Organization, Education, Media & Entertainment, Retail, Professional Services