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I’m a MSc Digital Marketing student at UCD Michael Smurfit Graduate Business School, currently serving as the Chief Marketing Officer of the Smurfit Finance Group. I bring hands-on experience in campaign management, content marketing, and analytics through cross-functional internships, along with professional experience at EY where I developed strong skills in business partnering, stakeholder engagement, and data-driven decision-making. I’m certified in Google Analytics, Google Ads, HubSpot Content Marketing, and Microsoft Excel, and I’m curious, adaptable, and self-directed with a passion for delivering measurable outcomes. I’m pursuing an MSc in Digital Marketing (1:1) and have completed a Bachelor of Commerce, with a track record of improving SEO, backlink profiles, and ROI through data-driven campaigns. My experience spans agency and corporate environments, including UpGrad Digital, CDA Academy, and Hedge Equities Ltd, and I enjoy turning insights into actionable marketing strategies that have tangible impact.…I’m a MSc Digital Marketing student at UCD Michael Smurfit Graduate Business School, currently serving as the Chief Marketing Officer of the Smurfit Finance Group. I bring hands-on experience in campaign management, content marketing, and analytics through cross-functional internships, along with professional experience at EY where I developed strong skills in business partnering, stakeholder engagement, and data-driven decision-making. I’m certified in Google Analytics, Google Ads, HubSpot Content Marketing, and Microsoft Excel, and I’m curious, adaptable, and self-directed with a passion for delivering measurable outcomes. I’m pursuing an MSc in Digital Marketing (1:1) and have completed a Bachelor of Commerce, with a track record of improving SEO, backlink profiles, and ROI through data-driven campaigns. My experience spans agency and corporate environments, including UpGrad Digital, CDA Academy, and Hedge Equities Ltd, and I enjoy turning insights into actionable marketing strategies that have tangible impact.

Ann Risa Jobi

Marketing Strategist, Digital Marketer, Content Strategist, +5

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I’m a MSc Digital Marketing student at UCD Michael Smurfit Graduate Business School, currently serving as the Chief Marketing Officer of the Smurfit Finance Group. I bring hands-on experience in campaign management, content marketing, and analytics through cross-functional internships, along with professional experience at EY where I developed strong skills in business partnering, stakeholder engagement, and data-driven decision-making. I’m certified in Google Analytics, Google Ads, HubSpot Content Marketing, and Microsoft Excel, and I’m curious, adaptable, and self-directed with a passion for delivering measurable outcomes. I’m pursuing an MSc in Digital Marketing (1:1) and have completed a Bachelor of Commerce, with a track record of improving SEO, backlink profiles, and ROI through data-driven campaigns. My experience spans agency and corporate environments, including UpGrad Digital, CDA Academy, and Hedge Equities Ltd, and I enjoy turning insights into actionable marketing strategies that have tangible impact.…I’m a MSc Digital Marketing student at UCD Michael Smurfit Graduate Business School, currently serving as the Chief Marketing Officer of the Smurfit Finance Group. I bring hands-on experience in campaign management, content marketing, and analytics through cross-functional internships, along with professional experience at EY where I developed strong skills in business partnering, stakeholder engagement, and data-driven decision-making. I’m certified in Google Analytics, Google Ads, HubSpot Content Marketing, and Microsoft Excel, and I’m curious, adaptable, and self-directed with a passion for delivering measurable outcomes. I’m pursuing an MSc in Digital Marketing (1:1) and have completed a Bachelor of Commerce, with a track record of improving SEO, backlink profiles, and ROI through data-driven campaigns. My experience spans agency and corporate environments, including UpGrad Digital, CDA Academy, and Hedge Equities Ltd, and I enjoy turning insights into actionable marketing strategies that have tangible impact.

Available to hire

I’m a MSc Digital Marketing student at UCD Michael Smurfit Graduate Business School, currently serving as the Chief Marketing Officer of the Smurfit Finance Group. I bring hands-on experience in campaign management, content marketing, and analytics through cross-functional internships, along with professional experience at EY where I developed strong skills in business partnering, stakeholder engagement, and data-driven decision-making. I’m certified in Google Analytics, Google Ads, HubSpot Content Marketing, and Microsoft Excel, and I’m curious, adaptable, and self-directed with a passion for delivering measurable outcomes.

I’m pursuing an MSc in Digital Marketing (1:1) and have completed a Bachelor of Commerce, with a track record of improving SEO, backlink profiles, and ROI through data-driven campaigns. My experience spans agency and corporate environments, including UpGrad Digital, CDA Academy, and Hedge Equities Ltd, and I enjoy turning insights into actionable marketing strategies that have tangible impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malayalam

Fluent

French

Intermediate

Work Experience

Chief Marketing Officer at Smurfit Finance Group

November 1, 2025 - Present

Lead marketing strategy and campaigns; oversee content marketing and analytics; collaborate with cross-functional teams.

Digital Intern at UpGro Digital

April 1, 2025 - July 1, 2025

Supported digital marketing campaigns, SEO, branding and content creation for a Riyadh-based agency; built 100+ backlinks weekly, improving search visibility and rankings for multiple clients; optimized Ad campaigns across Google Ads, Meta Ads and YouTube; monitored and analyzed campaign metrics for 10+ clients.

Digital Marketing Intern at CDA Academy

January 1, 2025 - April 1, 2025

Managed SEO, SEM, and SMM strategies; achieved 6% CTR and doubled website traffic within three months; designed and scheduled 30+ social media posts to improve engagement and event visibility; performed keyword research and competitor analysis, elevating CTR to 15% and reducing CPC by 20%.

Tax Analyst at EY GDS

July 1, 2024 - September 1, 2024

Processed and reviewed tax documentation for 30+ multinational employees, ensuring full compliance. Developed analytical and problem-solving skills in fast-paced international team settings.

Junior Research Analyst Intern at Hedge Equities Ltd

May 1, 2023 - June 1, 2023

Wealth management firm; conducted data-driven market research and produced analytical reports to inform investment strategies. Extracted insights from complex datasets, providing actionable recommendations for portfolio management.