Co-Founder at Malmö Marathon AB

Led the launch and ongoing operation of Malmö Marathon and Half Marathon, driving rapid growth and brand development. Drove participant growth through strategic marketing and community engagement, reaching nearly 1,000 registrations in the first month and maxing capacity with almost 5,000 by race day. Built the brand from scratch through organic marketing, secured media attention, and laid the foundation for an annual event. Oversaw all aspects of race planning including budgeting, city coordination, sponsorship acquisition, and logistics. Developed and executed the overall event strategy, including pricing, brand positioning, and vendor partnerships in collaboration with key stakeholders.

Product Marketing Manager at Telavox AB

Developed go-to-market strategy for software launches, including detailed release schedules and messaging. Ensured consistent product messaging across channels with a unified communications platform (product sheets, web content, emails, newsletters). Led end-to-end marketing processes for new software launches, aligning with regional market requirements for rollout and coordinating cross-functional teams to ensure timely execution.

Global Marketing Manager, Access Control at Axis Communications AB

Developed and executed global marketing strategy and roadmap for access control solutions. Planned budgets with product management, sales, and regional teams; drove global go-to-market programs; created marketing materials for multiple channels; supported launches; collaborated with partner ecosystems; and contributed to global demand generation and brand consistency.

Global Solution Marketing Manager, Medium Business at Axis Communications AB

Planned and executed global marketing strategy for mid-market solutions. Created communications materials, managed campaigns across channels, and supported rollout of new systems. Led inbound/outbound marketing initiatives and coordinated with cross-functional teams to optimize market impact.

Segment Marketing Manager, Retail at Axis Communications AB

Led global marketing for the Retail segment. Created content for web and sales tools; optimized marketing for retail channels; collaborated with regional teams to align messaging and campaigns.

Project Coordinator, Segment Marketing at Axis Communications AB

Drove projects from planning to completion with a focus on retail and transportation end-customer segments. Managed intranet initiatives and continuously improved pages and content.

Global Sales and Marketing Coordinator / Events Coordinator at Axis Communications AB

Planned and coordinated logistics around international trade shows and conferences. Supported regional markets with corporate messaging, graphics, and event materials; contributed to event planning and execution.

Partner Programs Coordinator at Axis Communications AB

Acted as liaison for Axis software partners; maintained daily contact with large global customer base; coordinated marketing materials for partner programs, including monthly external newsletters.

Hourly Manager at McDonald's USA

Managed all restaurant areas: food cost, labor, and inventory. Participated in coaching and training of staff, adapting to a fast-paced, evolving environment with daily challenges.

Intern at McDonald's USA

Gained exposure to finance, real estate, marketing, and HR; conducted research to support growth initiatives and networked with leadership.