Ann-Elise Lady

Led the launch and ongoing operation of Malmö Marathon and Half Marathon, driving rapid growth and brand development. Drove participant growth through strategic marketing and community engagement, reaching nearly 1,000 registrations in the first month and maxing capacity with almost 5,000 by race day. Built the brand from scratch through organic marketing, secured media attention, and laid the foundation for an annual event. Oversaw all aspects of race planning including budgeting, city coordination, sponsorship acquisition, and logistics. Developed and executed the overall event strategy, including pricing, brand positioning, and vendor partnerships in collaboration with key stakeholders.

Developed go-to-market strategy for software launches, including detailed release schedules and messaging. Ensured consistent product messaging across channels with a unified communications platform (product sheets, web content, emails, newsletters). Led end-to-end marketing processes for new software launches, aligning with regional market requirements for rollout and coordinating cross-functional teams to ensure timely execution.

Developed and executed global marketing communications strategy for Medical Beds and Venaous Thrombembolism categories; led launches and campaigns with multi-channel, customer-centric approaches; aligned with local markets for roll-out.