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I am a content marketing specialist with a passion for turning ideas into compelling stories that connect brands with their audiences. I design SEO-driven content that not only ranks but resonates with a brand's voice. Having recently relocated to Germany from India, I bring 5+ years of hands-on experience across blogs, landing pages, social media, retention programs, e-commerce, and multi-channel campaigns. I thrive on structured, audience-focused storytelling that strengthens brand positioning and delivers measurable results.…I am a content marketing specialist with a passion for turning ideas into compelling stories that connect brands with their audiences. I design SEO-driven content that not only ranks but resonates with a brand's voice. Having recently relocated to Germany from India, I bring 5+ years of hands-on experience across blogs, landing pages, social media, retention programs, e-commerce, and multi-channel campaigns. I thrive on structured, audience-focused storytelling that strengthens brand positioning and delivers measurable results.

Annu Shah

Copywriter, Content Strategist, Assistant Editor, +6

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I am a content marketing specialist with a passion for turning ideas into compelling stories that connect brands with their audiences. I design SEO-driven content that not only ranks but resonates with a brand's voice. Having recently relocated to Germany from India, I bring 5+ years of hands-on experience across blogs, landing pages, social media, retention programs, e-commerce, and multi-channel campaigns. I thrive on structured, audience-focused storytelling that strengthens brand positioning and delivers measurable results.…I am a content marketing specialist with a passion for turning ideas into compelling stories that connect brands with their audiences. I design SEO-driven content that not only ranks but resonates with a brand's voice. Having recently relocated to Germany from India, I bring 5+ years of hands-on experience across blogs, landing pages, social media, retention programs, e-commerce, and multi-channel campaigns. I thrive on structured, audience-focused storytelling that strengthens brand positioning and delivers measurable results.

Available to hire

I am a content marketing specialist with a passion for turning ideas into compelling stories that connect brands with their audiences. I design SEO-driven content that not only ranks but resonates with a brand’s voice.

Having recently relocated to Germany from India, I bring 5+ years of hands-on experience across blogs, landing pages, social media, retention programs, e-commerce, and multi-channel campaigns. I thrive on structured, audience-focused storytelling that strengthens brand positioning and delivers measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Senior Executive Content at Campus Activewear Ltd

October 1, 2024 - October 1, 2024

Produced cohesive content for all marketing collateral: websites, banners, newsletters, pamphlets, and social media, ensuring brand consistency and message clarity. Wrote high-impact copy for CRM/retention channels (web push, app push, SMS, and email) to drive immediate user action and conversions. Developed and executed brand-aligned content across digital channels, including product listings and campaigns.

Content Writer at FA Gifts Pvt. Ltd. (FlowerAura & Bakingo)

August 1, 2022 - August 1, 2022

Authored SEO-focused blogs, articles, and guest posts, boosting organic visibility and establishing thought leadership. Drafted PR content (press releases) to secure media coverage. Created marketing collateral across websites, banners, newsletters, and social media; contributed to CRM/content marketing; collaborated with agency for SEO-optimized blogs.

Content Writer at Cognizant Technology Solutions Pvt. Ltd.

July 1, 2021 - July 1, 2021

Wrote high-impact copy for CRM channels; Edited content for readability and tone; Conducted rigorous editing and content analysis to ensure clarity and compliance. Authored SEO-focused blogs and articles; drafted product descriptions for e-commerce; supported cross-channel marketing objectives. Collaborated with agencies to optimize Google Ads and social campaigns, improving ROI.