I am a Senior Product Designer with 8 years of experience creating complex digital products across healthcare, fintech, insurance, SaaS, and B2B/B2C platforms. I work across the full product design process, from discovery, research, and problem framing to strategy, journey design, interaction design, prototyping, testing, and delivery. I enjoy turning complex systems, regulations, business requirements, and technical constraints into simple and transparent experiences. I am comfortable working in ambiguous environments, collaborating with product and engineering teams, facilitating alignment, and designing critical end-to-end journeys for regulated and high-trust products.

Anna Velcheva

I am a Senior Product Designer with 8 years of experience creating complex digital products across healthcare, fintech, insurance, SaaS, and B2B/B2C platforms. I work across the full product design process, from discovery, research, and problem framing to strategy, journey design, interaction design, prototyping, testing, and delivery. I enjoy turning complex systems, regulations, business requirements, and technical constraints into simple and transparent experiences. I am comfortable working in ambiguous environments, collaborating with product and engineering teams, facilitating alignment, and designing critical end-to-end journeys for regulated and high-trust products.

Available to hire

I am a Senior Product Designer with 8 years of experience creating complex digital products across healthcare, fintech, insurance, SaaS, and B2B/B2C platforms. I work across the full product design process, from discovery, research, and problem framing to strategy, journey design, interaction design, prototyping, testing, and delivery.

I enjoy turning complex systems, regulations, business requirements, and technical constraints into simple and transparent experiences. I am comfortable working in ambiguous environments, collaborating with product and engineering teams, facilitating alignment, and designing critical end-to-end journeys for regulated and high-trust products.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Product Designer at Rozmova
July 1, 2022 - July 1, 2023
Designed a mental health therapy matching platform connecting customers with therapists through an intelligent matching experience. Created customer-facing onboarding, therapist matching, discovery, profile, and session-management experiences. Developed user flows, wireframes, interactive prototypes, and high-fidelity UI designs. Conducted usability testing to identify friction and improve confidence and conversion. Collaborated with product managers and engineers to define requirements, prioritize improvements, and deliver features. Presented design concepts and rationale to stakeholders and translated research findings into actionable UX improvements.
Product / UX/UI Designer at Uptech
May 1, 2021 - Present
Led product design for mobile and web applications across healthcare, insurance, cybersecurity, and productivity domains. Owned end-to-end design process: user research, problem definition, prototyping, design systems, usability testing, and developer handoff. Collaborated closely with product managers and engineers to define scope and deliver features iteratively.
UX/UI Designer at League Design
October 1, 2018 - April 1, 2021
Designed mobile apps, websites, and landing pages for international clients across health, lifestyle, and SaaS. Delivered more than 15 end-to-end projects with high client satisfaction, leading discovery phases and presenting design solutions directly to clients.

Education

Bachelor of Architecture at KAAFM
January 1, 2016 - January 1, 2018
Bachelor of Architecture at PSACEA
January 1, 2012 - January 1, 2016
Bachelor of Architecture at KAAFM
January 1, 2016 - January 1, 2018
Bachelor of Architecture at PSACEA
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Financial Services, Software & Internet, Computers & Electronics
    Mental Health Platform

    Product platform connecting clients with therapists through an intelligent matching flow, supporting both sides with session management and internal profiles.

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