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Hi, I’m Anoosh Fatima Khan, a results-driven e-commerce and digital marketing professional with 3+ years of experience across a multinational company and high-growth startups. I thrive on driving growth through SEO, paid media, and data-driven strategies. My leadership journey includes serving as the first female President of Pakistan’s top-ranked university, where I built and mentored diverse teams to achieve ambitious goals. I’m passionate about turning insights into practical growth plans, collaborating cross-functionally, and delivering exceptional customer experiences that fuel brand credibility and long-term success.…Hi, I’m Anoosh Fatima Khan, a results-driven e-commerce and digital marketing professional with 3+ years of experience across a multinational company and high-growth startups. I thrive on driving growth through SEO, paid media, and data-driven strategies. My leadership journey includes serving as the first female President of Pakistan’s top-ranked university, where I built and mentored diverse teams to achieve ambitious goals. I’m passionate about turning insights into practical growth plans, collaborating cross-functionally, and delivering exceptional customer experiences that fuel brand credibility and long-term success.

Anoosh Fatima Khan

Growth Marketer, Marketing Strategist, Product Marketer, +2

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Hi, I’m Anoosh Fatima Khan, a results-driven e-commerce and digital marketing professional with 3+ years of experience across a multinational company and high-growth startups. I thrive on driving growth through SEO, paid media, and data-driven strategies. My leadership journey includes serving as the first female President of Pakistan’s top-ranked university, where I built and mentored diverse teams to achieve ambitious goals. I’m passionate about turning insights into practical growth plans, collaborating cross-functionally, and delivering exceptional customer experiences that fuel brand credibility and long-term success.…Hi, I’m Anoosh Fatima Khan, a results-driven e-commerce and digital marketing professional with 3+ years of experience across a multinational company and high-growth startups. I thrive on driving growth through SEO, paid media, and data-driven strategies. My leadership journey includes serving as the first female President of Pakistan’s top-ranked university, where I built and mentored diverse teams to achieve ambitious goals. I’m passionate about turning insights into practical growth plans, collaborating cross-functionally, and delivering exceptional customer experiences that fuel brand credibility and long-term success.

Available to hire

Hi, I’m Anoosh Fatima Khan, a results-driven e-commerce and digital marketing professional with 3+ years of experience across a multinational company and high-growth startups. I thrive on driving growth through SEO, paid media, and data-driven strategies. My leadership journey includes serving as the first female President of Pakistan’s top-ranked university, where I built and mentored diverse teams to achieve ambitious goals.

I’m passionate about turning insights into practical growth plans, collaborating cross-functionally, and delivering exceptional customer experiences that fuel brand credibility and long-term success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Online Business Executive (Digital & eCommerce) at Samsung Electronics – Pakistan

December 1, 2023 - November 30, 2025

Led commercial growth of the Consumer Electronics portfolio, overseeing distributor transition, SKU optimization, campaign planning, pricing strategy, and inventory planning, delivering 10x sales growth within 12 months. Won Best SEO Practice (MENA HQ) for two consecutive years through keyword optimization, technical clean-up and content alignment, delivering highest organic traffic growth in the region. Reallocated marketing budgets for SEM and META based on market insights and quarterly forecasting, driving 2x paid traffic growth and higher AOV. Managed 150+ Jira work streams with Cheil (regional agency) and a China-based Dev Team for UI/UX revamp, feature integration, and operational issues on samsung.com. Executed A/B testing for awareness vs conversion campaigns, achieving higher conversion rates. Led roll-out of Pakistan’s first cash-based BNPL partnership via tri-party contract, contributing 10% to eStore revenue in Q1. Maintained Global NPS 60+ for 8 consecutive months and la

Growth Executive – Kids Apparel Portfolio at LAAM Ecommerce – Pakistan

June 1, 2022 - October 31, 2023

Scaled vertical from PKR 5M to PKR 100M run-rate within 8 months, leading a team of 9. Built performance dashboards (GA4, SQL, Data Studio) to monitor traffic, impressions, conversions, retention, and inventory efficiency. Delivered Advertising Effectiveness strategy to CEO, increasing traffic by 250%, conversion rate by 60%, and revenue per customer by 50%. Redesigned product taxonomy and PLP wireframes, increasing search efficiency by 80% and engagement by 45%.

Student Council President at LUMS

May 1, 2021 - May 31, 2022

Led a team of 35 elected members across 8 committees and served in the University Council, alongside senior leadership.