I'm Natalia — an illustrator and branding designer with a strong passion for storytelling through visual identity. Over the past 5+ years, I’ve helped businesses, startups, and personal brands shape their visual presence through a unique mix of bold illustration, strategic branding, 3D modeling, and motion design. What sets me apart is my ability to move seamlessly between still and moving visuals, creating cohesive brand experiences that live across print, digital, and immersive media. From hand-drawn illustrations to complex 3D visuals and fluid motion graphics — I bring creative versatility to every project. Design is more than looks — it's about telling a story. I approach every brand project with strategy first, ensuring the visual identity connects with the right audience. Whether you're building a brand from scratch or elevating an existing one, I handle everything from concept to delivery — illustration, logo, identity systems, style guides, motion, and 3D assets. With over 5 years of working independently, I know how to lead projects, manage timelines, and collaborate smoothly with clients from different industries and time zones.

Natalia Lupandina

I'm Natalia — an illustrator and branding designer with a strong passion for storytelling through visual identity. Over the past 5+ years, I’ve helped businesses, startups, and personal brands shape their visual presence through a unique mix of bold illustration, strategic branding, 3D modeling, and motion design. What sets me apart is my ability to move seamlessly between still and moving visuals, creating cohesive brand experiences that live across print, digital, and immersive media. From hand-drawn illustrations to complex 3D visuals and fluid motion graphics — I bring creative versatility to every project. Design is more than looks — it's about telling a story. I approach every brand project with strategy first, ensuring the visual identity connects with the right audience. Whether you're building a brand from scratch or elevating an existing one, I handle everything from concept to delivery — illustration, logo, identity systems, style guides, motion, and 3D assets. With over 5 years of working independently, I know how to lead projects, manage timelines, and collaborate smoothly with clients from different industries and time zones.

Available to hire

I’m Natalia — an illustrator and branding designer with a strong passion for storytelling through visual identity. Over the past 5+ years, I’ve helped businesses, startups, and personal brands shape their visual presence through a unique mix of bold illustration, strategic branding, 3D modeling, and motion design.
What sets me apart is my ability to move seamlessly between still and moving visuals, creating cohesive brand experiences that live across print, digital, and immersive media.
From hand-drawn illustrations to complex 3D visuals and fluid motion graphics — I bring creative versatility to every project.
Design is more than looks — it’s about telling a story. I approach every brand project with strategy first, ensuring the visual identity connects with the right audience.
Whether you’re building a brand from scratch or elevating an existing one, I handle everything from concept to delivery — illustration, logo, identity systems, style guides, motion, and 3D assets.
With over 5 years of working independently, I know how to lead projects, manage timelines, and collaborate smoothly with clients from different industries and time zones.

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Language

Hebrew (modern)
Fluent
English
Fluent
Spanish; Castilian
Fluent
Russian
Fluent

Work Experience

Content Moderator at Telus International
January 1, 2021 - October 16, 2025
Reviewed and moderated Hebrew user-generated content to ensure compliance with platform policies and community standards; flagged, removed, or escalated harmful or inappropriate material (including hate speech and misinformation). Worked with moderation tools and ticketing systems to manage large volumes under tight deadlines. Collaborated with international moderation teams to align guidelines and ensure consistency across languages. Maintained a high level of accuracy and confidentiality while handling sensitive material. Created, wrote, and scheduled engaging social media content for small businesses and personal brands, and designed visuals to support branding and engagement.
Freelance UI/UX Designer at Animum
January 1, 2020 - Present
Typography and Graphic Designer at Coffee-Print House
January 1, 2015 - October 16, 2025
Freelance Graphic Designer at Self-Employed
January 1, 2015 - Present

Education

Visual Communication at IAC
October 1, 2013 - January 1, 2014
High School for the Arts at Muzot
September 1, 2006 - July 1, 2009

Qualifications

3D Production Animation
January 1, 2017 - January 1, 2018
Visual Communication
January 1, 2013 - January 1, 2015

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other