Planned, executed, and managed Facebook & Instagram ad campaigns; conducted in-depth audience research (interests, behavior, demographics); developed high-converting ad creatives and marketing strategies; performed A/B testing to identify and scale winning ads; monitored campaign performance (CTR, CPC, ROI) and optimized accordingly; managed ad budgets and ensured maximum ROI; conducted SEO keyword research to align content with audience intent; analyzed campaign data and generated performance reports; improved engagement, reach, and conversion rates through continuous optimization.