Antea Primora

Junior Global Brand Manager at Absolute Company

Led global brand strategy, portfolio management, and activation initiatives. Supported Integrated Business Planning (IBP) with activation playbooks for four global brands; contributed to portfolio harmonization and global brand identity for Absolute vodka; coordinated with cross-functional teams and senior leadership.

Consumer Market Insights Specialist at The Heineken Company

Managed consumer market insights projects, including surveys and interviews; coordinated with global agencies; facilitated workshops and cross-regional collaboration; contributed to global CM I projects and leadership communications.

Marketing Assistant at The Heineken Company

Supported marketing activities and initiatives, assisted in cross-functional projects, and contributed to knowledge-sharing and market-facing campaigns.

Junior Global Brand Manager Strategy - Absolut Vodka at The

Supported development of Heineken’s global brand strategy through surveys, interviews and agency coordination; contributed to global CMI projects by facilitating workshops and managing communication with global agencies; assisted in leading global calls and fostering collaboration across regions and markets.

Global Consumer Market Insights Intern at Heineken International HQ

Designed and executed social media strategy for 12k+ followers Conducted competitive research to refine target audience and marketing goals Created social media content for multiple brands

Social Media Manager (Student Job) at Kritter d.o.o. (Split, Croatia)

Designed and executed social media strategy for 12k+ followers; conducted competitive research; created social media content across multiple brands; supported campaign planning and execution.

Consumer Market Insights Specialist at Heineken Croatia

Supported development of Heineken’s knowledge management platform through surveys, interviews and agency coordination; coordinated with global agencies; contributed to global CMI projects by facilitating workshops; led global calls and fostered cross-regional collaboration.