Senior UI/UX Designer and Team Lead – CRO & UI/UX Design at INVESP LLC

In the role, I acted as the second-in-command for the design team, assisting the design lead with workload planning, reviewing and signing off deliverables, and liaising with stakeholders and other directors. I prepared job specs for new roles and participated in interviews. I led CRO-focused design improvements for client applications, created user flows and data visuals, and mentored junior designers to meet deadlines. I also collaborated with stakeholders to align design outcomes with business goals and supported CRO specialists with design guidance.

Senior Graphic and Web Designer – Digital Products and UI/UX Design at The Matt Haycox Group / Dominate Online

Audited the agency's marketing website and proposed UX improvements to enhance overall user experience. Wrote and suggested copy updates, sourced imagery, redesigned pages, and updated the component library in Figma for development. Created landing pages for specific product offerings and supported pitches with design assets using Figma and PowerPoint.

Senior Product Designer – Product and UI/UX Design at Euromonitor International

As the lead designer on multiple products, I supported the Product Design and UX Directors with workload management, reviewed and signed off deliverables, and liaised with stakeholders. I authored job specs and conducted interviews for new roles. I designed and delivered UI/UX for the EM I website and e-commerce store, EM MA Online, Via pricing tool, Passport, and data visualization dashboards. I conducted user testing, onboarding, and knowledge sharing, and contributed to marketing collateral and client-facing assets.

Lead Designer - Graphic, Digital, Social Media & Website Design at The Yellow Door Collective

Joined as the first full-time designer for a startup marketing agency; helped grow the design team, interviewed interns, and mentored junior designers. Created branding, client assets, social media guidelines, website designs, and pitches. Contributed to overall marketing strategy and client campaigns.

Senior Graphic Designer / Marketing & Advertising Assistant / Social Media & Website Management at Hella Automotive South Africa (Pty) Ltd

Handled packaging design for automotive products, magazine ad spreads, and various print collateral. Sourced quotes for printing and managed outsourced production. Designed signage and vehicle graphics, managed photography for products/packaging, and produced business cards, company profiles, catalogs, brochures, and mascots. Ensured adherence to brand guidelines, managed digital assets and file storage, and supervised production teams and internal design processes.