Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Anthony Pittet, a French-Swiss digital marketing and AI specialist based in London. With 4+ years of experience across technology, luxury and finance, I build data-driven growth programs that connect paid media, SEO/GEO, CRO and lifecycle/CRM to measurable outcomes like stronger ROAS, higher organic traffic and improved conversion performance. I enjoy working hands-on with campaign execution while also partnering closely with stakeholders, agencies and cross-functional teams to keep strategy and delivery aligned. Whether I’m optimising Google/LinkedIn/Meta campaigns, auditing website performance with GA4 and Search Console, or running UX and A/B testing for conversion uplift, I focus on actionable insights that drive lead generation, brand visibility and commercial growth.…I’m Anthony Pittet, a French-Swiss digital marketing and AI specialist based in London. With 4+ years of experience across technology, luxury and finance, I build data-driven growth programs that connect paid media, SEO/GEO, CRO and lifecycle/CRM to measurable outcomes like stronger ROAS, higher organic traffic and improved conversion performance. I enjoy working hands-on with campaign execution while also partnering closely with stakeholders, agencies and cross-functional teams to keep strategy and delivery aligned. Whether I’m optimising Google/LinkedIn/Meta campaigns, auditing website performance with GA4 and Search Console, or running UX and A/B testing for conversion uplift, I focus on actionable insights that drive lead generation, brand visibility and commercial growth.

Anthony Pittet

Digital Marketer, AI Strategy Consultant, Marketing Strategist, +2





I’m Anthony Pittet, a French-Swiss digital marketing and AI specialist based in London. With 4+ years of experience across technology, luxury and finance, I build data-driven growth programs that connect paid media, SEO/GEO, CRO and lifecycle/CRM to measurable outcomes like stronger ROAS, higher organic traffic and improved conversion performance. I enjoy working hands-on with campaign execution while also partnering closely with stakeholders, agencies and cross-functional teams to keep strategy and delivery aligned. Whether I’m optimising Google/LinkedIn/Meta campaigns, auditing website performance with GA4 and Search Console, or running UX and A/B testing for conversion uplift, I focus on actionable insights that drive lead generation, brand visibility and commercial growth.…I’m Anthony Pittet, a French-Swiss digital marketing and AI specialist based in London. With 4+ years of experience across technology, luxury and finance, I build data-driven growth programs that connect paid media, SEO/GEO, CRO and lifecycle/CRM to measurable outcomes like stronger ROAS, higher organic traffic and improved conversion performance. I enjoy working hands-on with campaign execution while also partnering closely with stakeholders, agencies and cross-functional teams to keep strategy and delivery aligned. Whether I’m optimising Google/LinkedIn/Meta campaigns, auditing website performance with GA4 and Search Console, or running UX and A/B testing for conversion uplift, I focus on actionable insights that drive lead generation, brand visibility and commercial growth.

Available to hire

I’m Anthony Pittet, a French-Swiss digital marketing and AI specialist based in London. With 4+ years of experience across technology, luxury and finance, I build data-driven growth programs that connect paid media, SEO/GEO, CRO and lifecycle/CRM to measurable outcomes like stronger ROAS, higher organic traffic and improved conversion performance.

I enjoy working hands-on with campaign execution while also partnering closely with stakeholders, agencies and cross-functional teams to keep strategy and delivery aligned. Whether I’m optimising Google/LinkedIn/Meta campaigns, auditing website performance with GA4 and Search Console, or running UX and A/B testing for conversion uplift, I focus on actionable insights that drive lead generation, brand visibility and commercial growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Intermediate

Work Experience

Director of Digital Marketing at Insignia Group (Insignia & VCFC), London, UK

February 1, 2026 - September 1, 2026

Built and implemented an end-to-end group digital marketing strategy covering paid media, organic search, CRM, website content and KPI reporting. Partnered with a cross-functional team (product, content, design, CRM and PR) and co-led with AKQA on website rebuild and digital systems improvement. Managed Google Ads, LinkedIn and Meta campaigns, optimising targeting, funnel frameworks and conversion tracking to reach 7.6x ROAS on initial campaigns. Led search optimisation and website performance audits using GA4, Google Search Console and SEMrush, increasing organic traffic by 45%. Drove UX and CRO through user journey analysis, A/B testing and customer insight work, improving conversion performance by 50%. Produced digital reports and channel evaluations for C-suite and board members and translated findings into strategic recommendations for lead generation and digital touchpoints.

Digital Specialist (Paid & Organic Social) at ISSA PR, London, UK

March 1, 2025 - October 1, 2025

Partnered with senior leadership to build executive personal brands across LinkedIn and Instagram, delivering content plans that doubled profile visibility and improved engagement by 20%. Contributed to 5 integrated marketing and PR campaigns (including The Ritz-Carlton and Emello) supporting brand activations, product launches and high-profile events through audience research, creative ideation and campaign coordination. Coordinated messaging across PR, creative and digital teams to ensure consistency across social, event and brand assets, using Figma to streamline review workflows and content alignment.

AI Marketing & Account Manager at GOTU, London, UK

March 1, 2025 - January 1, 2026

Developed and executed digital content strategy that increased reach by 20% and strengthened engagement with targeted B2B audiences. Synthesised market and audience insights across 50+ sectors to inform paid content strategy, improve targeting and establish paid media performance benchmarks by industry. Directed and optimised multi-platform paid campaigns (Google, Bing, Meta) with a cumulative £200K budget across 500+ clients, reducing CPC by 25% while improving lead quality and conversion rates.