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Multidisciplinary Designer and Creative Director based in Melbourne, Australia. My work sits at the intersection of strategy and creativity. Design, storytelling, and marketing to create experiences that feel human. Experience working in e-commerce with lifestyle and wellness brands.…

Antonella Morelli

PRO

Brand Designer, Graphic Designer, Creative Director, +3

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Multidisciplinary Designer and Creative Director based in Melbourne, Australia. My work sits at the intersection of strategy and creativity. Design, storytelling, and marketing to create experiences that feel human. Experience working in e-commerce with lifestyle and wellness brands.…

Available to hire

Melbourne, Australia

Multidisciplinary Designer and Creative Director based in Melbourne, Australia. My work sits at the intersection of strategy and creativity. Design, storytelling, and marketing to create experiences that feel human.

Experience working in e-commerce with lifestyle and wellness brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Designer & Creative Director at Heart Studio

January 1, 2019 - October 28, 2025

Design studio focused on branding, web design and marketing. Crafted distinctive visual identities and campaigns for wellness, lifestyle and ecommerce businesses.

Brand Designer & Strategist at Mentwell Gift Card

January 1, 2024 - January 1, 2024

Developed and evolved the brand identity and visual system for a pioneering health & wellness gift-card startup in Australia.

Graphic Designer at Bluesfest

January 1, 2022 - January 1, 2022

Created brand and marketing design for Australia’s leading music festival and touring events, delivering creative across digital, print, and campaigns.

Brand Strategist & Graphic Designer at Albelli / Vista Print

January 1, 2019 - January 1, 2019

Created and launched a new sub-brand, delivering complete identity design and multi-channel campaign rollout across Europe.

UX/UI Designer at Humanoo

January 1, 2017 - January 1, 2017

Designed mobile and web experiences and built the brand identity for a wellness app, combining user-centred design with art direction across digital media.