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Senior Experience Designer with 10+ years of experience creating digital products and brand experiences that connect user needs with business impact. Entrepreneurial background as Founder & CEO, with proven ability to build and scale brands, design omnichannel experiences, and drive measurable business growth. I turn complex systems — including AI — into clear, intuitive experiences; I thrive at translating sophisticated technology into usable, delightful interfaces and scalable design systems. I love cross-functional collaboration across design, business, and technology teams to deliver meaningful results.…Senior Experience Designer with 10+ years of experience creating digital products and brand experiences that connect user needs with business impact. Entrepreneurial background as Founder & CEO, with proven ability to build and scale brands, design omnichannel experiences, and drive measurable business growth. I turn complex systems — including AI — into clear, intuitive experiences; I thrive at translating sophisticated technology into usable, delightful interfaces and scalable design systems. I love cross-functional collaboration across design, business, and technology teams to deliver meaningful results.

Antonella Sinigaglia

UX Designer, UI Designer, Product Designer, +1

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Senior Experience Designer with 10+ years of experience creating digital products and brand experiences that connect user needs with business impact. Entrepreneurial background as Founder & CEO, with proven ability to build and scale brands, design omnichannel experiences, and drive measurable business growth. I turn complex systems — including AI — into clear, intuitive experiences; I thrive at translating sophisticated technology into usable, delightful interfaces and scalable design systems. I love cross-functional collaboration across design, business, and technology teams to deliver meaningful results.…Senior Experience Designer with 10+ years of experience creating digital products and brand experiences that connect user needs with business impact. Entrepreneurial background as Founder & CEO, with proven ability to build and scale brands, design omnichannel experiences, and drive measurable business growth. I turn complex systems — including AI — into clear, intuitive experiences; I thrive at translating sophisticated technology into usable, delightful interfaces and scalable design systems. I love cross-functional collaboration across design, business, and technology teams to deliver meaningful results.

Available to hire

Senior Experience Designer with 10+ years of experience creating digital products and brand experiences that connect user needs with business impact. Entrepreneurial background as Founder & CEO, with proven ability to build and scale brands, design omnichannel experiences, and drive measurable business growth.
I turn complex systems — including AI — into clear, intuitive experiences; I thrive at translating sophisticated technology into usable, delightful interfaces and scalable design systems. I love cross-functional collaboration across design, business, and technology teams to deliver meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Senior UX/UI Designer at Able Srl

January 1, 2025 - Present

Designing the experience of an AI-powered research platform capable of analyzing documents, websites, and multimedia content. Translated complex AI capabilities into intuitive and usable interaction models. Designed end-to-end user flows for multi-source content analysis and insight generation. Simplified information architecture to reduce cognitive load and improve usability. Contributed to product consistency through scalable UI patterns and design system thinking.

Founder & CEO at Mistertea

January 1, 2016 - January 1, 2025

Founded and scaled a consumer brand in a highly competitive retail and F&B market. Built brand positioning, identity, and storytelling from the ground up. Designed a fully integrated omnichannel experience across retail and digital touchpoints. Led go-to-market strategy, customer acquisition, and business development. Optimized e-commerce experience and customer journeys.

Founder & Product / UX/UI Lead at Fannabee

January 1, 2014 - January 1, 2019

Founded a digital platform for music collectors within a €10B+ global market. Defined product vision, UX, and go-to-market strategy. Designed mobile and web experiences from concept to validation. Contributed to brand positioning and investor communication.

Senior UX/UI Designer at PWC

January 1, 2019 - January 1, 2021

Worked on digital transformation and enterprise-level design initiatives. Designed scalable design systems for complex products. Translated business requirements into user-centered solutions. Collaborated with stakeholders across design, business, and technology.

Senior UX/UI Designer at H-FARM / TechPeaks

January 1, 2016 - January 1, 2017

Supported early-stage startups in product definition and UX design. Designed UX/UI for MVPs within acceleration programs. Collaborated with founders on product vision and positioning. Contributed to user validation and product-market fit.

Senior UX/UI Designer at H-art - Milan

January 1, 2010 - January 1, 2012

Worked on digital experience design for global brands. Contributed to concept development and experience design. Supported client presentations and strategic proposals. Collaborated with cross-functional teams on complex projects. Clients included: Versace, Diesel, Condé Nast, McDonald’s, IKEA, Campari, Telecom Italia, Dolce & Gabbana

UI Designer at Nurun - Milan

January 1, 2006 - January 1, 2009

Designed digital interfaces and visual concepts for large-scale platforms. Developed client presentations and supported pre-sales activities. Mentored junior designers. Clients included: Nike, Sony, Sky, Ferrero, Intesa Sanpaolo, Pampers, IKEA, Telecom, Pirelli