Antonietta Padovano

Led the creative direction of Brand Identity, Packaging Design, and Visual Communication projects focusing on strategic brand image management. Utilized advanced Adobe Illustrator, Photoshop, InDesign, Premiere, and After Effects for brand visuals, manuals, online/offline advertising materials, video editing, motion graphics, and packaging. Designed and supervised primary and secondary packaging, POP materials, merchandising, and printed/digital advertisements, coordinating production with printers and suppliers. Managed and coordinated photo and video shoots, overseeing concept development, moodboards, visual direction, vendor selection, and on-set art direction. Defined creative strategies through market analysis and campaign proposals, collaborating with teams and clients.

Developed branding, packaging, and advertising projects using Adobe Suite for design and print finalization. Created print materials including brochures, flyers, catalogs, and advertising, ensuring print quality. Managed social media editorial plans, creating static and video content for Instagram, Facebook, and TikTok using Adobe Illustrator, Photoshop, Premiere, and After Effects.

Designed graphic materials for digital communication (ads, social visuals, e-commerce assets) and traditional media (brochures, flyers, packaging, promotional materials) using Adobe Suite. Developed editorial graphic plans collaborating with marketing teams for diverse clients. Produced visual campaign materials, ensuring visual consistency across channels. Created web and e-commerce content including sliders, promotional graphics, newsletters, and DEM. Coordinated directly with printers, material suppliers, and typographers.