In my over 14 years of marketing experience, I’ve been dedicated to helping companies grow their brand, customer base, and revenue through effective and data-driven paid media and acquisition strategies. Leadership: as a leader, I am passionate about building and scaling successful and sustainable marketing programs. I believe in attracting and retaining top talents as a way to create value and foster growth. Acquisition Marketing: My background is strongly rooted in Digital Marketing, with extensive experience of Paid Media, Brand and full-funnel Acquisition Marketing, and a strong focus on Demand Generation (B2B SaaS). Strategy: I am skilled at designing large performance-marketing & brand campaigns, translating business goals and revenue targets into actionable plans, relying on custom reporting to measure performance against KPIs. Remote friendly: I have a flexible approach to working within cross-functional teams across different time zones (EMEA, NAMER, APAC) and experience in asynchronous work, always fostering a positive team work-life balance.

Antonio Sannino

In my over 14 years of marketing experience, I’ve been dedicated to helping companies grow their brand, customer base, and revenue through effective and data-driven paid media and acquisition strategies. Leadership: as a leader, I am passionate about building and scaling successful and sustainable marketing programs. I believe in attracting and retaining top talents as a way to create value and foster growth. Acquisition Marketing: My background is strongly rooted in Digital Marketing, with extensive experience of Paid Media, Brand and full-funnel Acquisition Marketing, and a strong focus on Demand Generation (B2B SaaS). Strategy: I am skilled at designing large performance-marketing & brand campaigns, translating business goals and revenue targets into actionable plans, relying on custom reporting to measure performance against KPIs. Remote friendly: I have a flexible approach to working within cross-functional teams across different time zones (EMEA, NAMER, APAC) and experience in asynchronous work, always fostering a positive team work-life balance.

Available to hire

In my over 14 years of marketing experience, I’ve been dedicated to helping companies grow their brand, customer base, and revenue through effective and data-driven paid media and acquisition strategies.

Leadership: as a leader, I am passionate about building and scaling successful and sustainable marketing programs. I believe in attracting and retaining top talents as a way to create value and foster growth.

Acquisition Marketing: My background is strongly rooted in Digital Marketing, with extensive experience of Paid Media, Brand and full-funnel Acquisition Marketing, and a strong focus on Demand Generation (B2B SaaS).

Strategy: I am skilled at designing large performance-marketing & brand campaigns, translating business goals and revenue targets into actionable plans, relying on custom reporting to measure performance against KPIs.

Remote friendly: I have a flexible approach to working within cross-functional teams across different time zones (EMEA, NAMER, APAC) and experience in asynchronous work, always fostering a positive team work-life balance.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Italian
Fluent
Spanish; Castilian
Intermediate

Work Experience

Director of Demand Generation at Beyond Pricing
March 1, 2025 - November 1, 2025
Led the Enterprise Demand Generation team to design and execute full-funnel acquisition programs (SEO, web optimization, content marketing, webinars, and field marketing) to fuel sales-qualified pipeline and revenue growth. Converted market insights into targeted campaigns, continuously tested channels, and optimized performance. Partnered with Sales, Operations, and Leadership to align targeting and messaging, accelerating funnel velocity. Consistently hit quarterly pipeline targets with approximately 60% marketing contribution through spend optimization and scaling top-performing initiatives.
Paid Media Lead at Slack
August 1, 2024 - February 1, 2025
Served as strategic consultant for enterprise paid media across EMEA, advising on media mix, budget allocation, and performance optimization. Provided senior-level insights into pipeline performance and adjusted campaigns to regional goals. Ensured demand-generation alignment with sales by improving lead flow and quality across enterprise programs.
Head of Digital Marketing at Infront
November 1, 2022 - May 1, 2024
Built and led the digital marketing function from the ground up, hiring and coaching a core team and managing agencies. Led a full brand relaunch and website rollout, aligning creative, messaging, and growth activities. Scaled demand generation programs across Europe and introduced analytics frameworks to improve funnel visibility and performance.
Head of Marketing at Neuromod Devices / Otologie
March 1, 2022 - May 1, 2022
Joined Otologie (part of Neuromod) to establish the brand’s marketing vision and strategy, shaping full-funnel demand generation to grow revenue and customer base across Europe and the US.
Paid Media Marketing Lead (EMEA & LATAM) at LinkedIn
July 1, 2019 - June 1, 2021
Led paid media operations for LinkedIn’s B2B SaaS division across EMEA and LATAM, managing multi‑million-dollar budgets and agency partners to drive enterprise pipeline growth and brand visibility.
SEM Manager at Zazzle
September 1, 2017 - January 1, 2019
Built and managed Zazzle’s first in-house SEM team; optimized global acquisition campaigns and drove performance across core markets.
Paid Media Specialist at ebow, The Digital Agency
July 1, 2015 - August 1, 2017
Managed digital advertising for a portfolio of Irish and UK clients; led paid media strategy and execution across multiple verticals.
Google Ads Strategist at TeleTech
November 1, 2013 - July 1, 2015
Provided Google Ads strategy and advisory to SMBs and Top Movers, optimizing campaigns and performance across client portfolios.
Digital Account Manager at Comunico Web (Web Marketing Agency)
March 1, 2013 - November 1, 2013
Managed digital accounts, developed and executed web marketing campaigns, and delivered client-focused results for a Naples-based portfolio.
Marketing Manager at BoxCalf (Bespoke men’s shoes)
June 1, 2011 - August 1, 2013
Led marketing for a niche Italian brand, driving campaigns, brand messaging, and growth initiatives.
English for Tourism Trainee at Chamber of Commerce
September 1, 2010 - June 1, 2012
Gained hands-on experience in tourism-focused English and multilingual customer communications.

Education

BSc Hons in International Business at European School of Economics (London, UK)
January 11, 2030 - March 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Financial Services, Education