Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Helped build and scale MENA/GCC markets from zero, driving B2B and B2C commercial growth through product positioning, GTM execution, pipeline ownership, and pricing strategy. Led enterprise and channel development, launched region-wide operations, and moved GTM workflows onto AI-driven systems for faster execution. Previously owned end-to-end e-commerce P&L for a building-materials manufacturer, growing acquisition and unified funnel performance while scaling online sales channels. Built online retail ventures from day one, handling procurement, logistics, customer service, hiring, marketing, and unit economics.…Helped build and scale MENA/GCC markets from zero, driving B2B and B2C commercial growth through product positioning, GTM execution, pipeline ownership, and pricing strategy. Led enterprise and channel development, launched region-wide operations, and moved GTM workflows onto AI-driven systems for faster execution. Previously owned end-to-end e-commerce P&L for a building-materials manufacturer, growing acquisition and unified funnel performance while scaling online sales channels. Built online retail ventures from day one, handling procurement, logistics, customer service, hiring, marketing, and unit economics.

Anton Rusako

Growth Marketer, Digital Marketer, Marketing Strategist, +2





Helped build and scale MENA/GCC markets from zero, driving B2B and B2C commercial growth through product positioning, GTM execution, pipeline ownership, and pricing strategy. Led enterprise and channel development, launched region-wide operations, and moved GTM workflows onto AI-driven systems for faster execution. Previously owned end-to-end e-commerce P&L for a building-materials manufacturer, growing acquisition and unified funnel performance while scaling online sales channels. Built online retail ventures from day one, handling procurement, logistics, customer service, hiring, marketing, and unit economics.…Helped build and scale MENA/GCC markets from zero, driving B2B and B2C commercial growth through product positioning, GTM execution, pipeline ownership, and pricing strategy. Led enterprise and channel development, launched region-wide operations, and moved GTM workflows onto AI-driven systems for faster execution. Previously owned end-to-end e-commerce P&L for a building-materials manufacturer, growing acquisition and unified funnel performance while scaling online sales channels. Built online retail ventures from day one, handling procurement, logistics, customer service, hiring, marketing, and unit economics.

Available to hire

Helped build and scale MENA/GCC markets from zero, driving B2B and B2C commercial growth through product positioning, GTM execution, pipeline ownership, and pricing strategy. Led enterprise and channel development, launched region-wide operations, and moved GTM workflows onto AI-driven systems for faster execution.

Previously owned end-to-end e-commerce P&L for a building-materials manufacturer, growing acquisition and unified funnel performance while scaling online sales channels. Built online retail ventures from day one, handling procurement, logistics, customer service, hiring, marketing, and unit economics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Work Experience

Product Advisor (AI-Native GTM) at Independent

June 1, 2026 - Present

Built AI-native go-to-market for product and execution: market research, positioning, pricing, LLM-based pipeline workflows, lead enrichment and scoring, and 1:1 sequencing. Worked to tighten research-to-execution speed beyond slide decks and large-team dependency.

Business Development Director, MENA at Ujin Technologies

January 1, 2024 - June 30, 2026

Regional owner for the Gulf market at a B2B property-technology platform. Carried the number across enterprise, government and real-estate accounts, and ran the marketing engine underneath it: positioning, content, SEO, paid, field events and partner co-marketing on a ~$500K annual budget. 800+ qualified leads at $158-245 each, every one attributed to source in the CRM. Built the partner channel from zero to 10+ agreements; partner and event channels reached about 40% of qualified pipeline.

Product Director (GCC GTM) at Ujin Technologies LLC

October 1, 2022 - December 1, 2023

Led GCC go-to-market for Ujin OS: positioning, messaging, and buyer-persona focus across engineering and commercial stakeholders. Established UAE entity and in-country cloud setup and supported localization (Dubai showrooms). Built GTM enablement toolkit (battlecards, messaging, competitive intelligence, pricing benchmarking) and drove offline ICP events for developers, system integrators, and management. Owned tiered go-to-market efforts from RFP shortlists through contract negotiation.

Product Marketing Director, MENA at Ujin Technologies

October 1, 2022 - December 31, 2023

Owned positioning and messaging for a multi-product B2B platform - one narrative for technical evaluators, another for the economic buyer - and held the editorial bar across collateral, website and campaign copy, writing a large share of it myself. Built the pricing architecture across the portfolio: tiered subscriptions plus per-project pricing over 10+ device types, modelled at SKU-level margin. Built the sales enablement layer (battlecards, playbooks, objection handling) and drove its adoption.

Head of Digital at Ujin Technologies (as written in resume; cross-region expansion)

February 1, 2022 - September 1, 2022

Owned and optimized digital distribution across Russia/CIS: increased inbound lead generation and improved funnel performance through targeted channel strategy and conversion optimization across social and video platforms (e.g., VK, Dzen, YouTube, vc.ru as referenced). Improved CTR and optimized browsing to conversion performance via ad/traffic improvements and messaging testing.

Business Director / Smart-building platform & IoT hardware at Ujin Technologies LLC

February 1, 2022 - June 1, 2026

Owned the regional enterprise pipeline and grew the partner network across tier-1 telcos, municipal organizations, developers, system integrators, and distributors. Led enterprise and compliance readiness for delivery pilots (including ISO 27001 and CE/RED). Managed ~US$0.5M regional budget, relocated GTM operations onto a self-built AI demand engine (enrichment, lead scoring, 1:1 sequencing), and designed a single-offer model for developers to reduce integrator lock-in. Co-led enterprise business and IT/security/compliance alignment and developer/enterprise pilot execution.

Head of Digital at Ujin Technologies

February 1, 2022 - September 30, 2022

Rebuilt inbound around source attribution and funnel reporting: every channel traceable through the CRM to a closed stage. Qualified-lead share reached 62% in the peak month, multi-channel monthly reach grew 3.5x to about 18M, and search click-through rose 17%. Ran SEO, content, paid and email as one system rather than separate channels.

Head of E-Commerce at Gypsopolymer (as written in resume)

January 1, 2020 - January 1, 2022

Ran full e-commerce P&L for a building-materials manufacturer of dry-mix materials: managed inventory/trade-off decisions, delivery logistics, customer service, and marketing operations. Drove growth via advertising and funnel improvements across Google Ads and marketplace strategy. Built and operated unified acquisition funnel and scaled marketplace revenues (Ozon, Yandex Market, AliExpress) with material share growth to ~60% of e-commerce revenue.

Head of E-Commerce at Gypsopolymer

January 1, 2020 - July 31, 2022

Ran a direct-to-consumer P&L end to end with a team of up to 10: acquisition, conversion, retention and operations. Revenue grew 80% year on year and the buyer base 6x. Owned paid media, marketplace listings, the site funnel and lifecycle email, and read the unit economics behind each channel myself.

Education

Master’s Degree (Specialist) at Moscow State University — Peoples' Friendship University (as written in resume)

January 1, 2012 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Real Estate & Construction, Computers & Electronics, Consumer Goods, Retail, Government, Telecommunications, Manufacturing, Professional Services