Growth and product marketer, 12 years, based in Dubai. I build the first version of a growth engine when there isn't one yet. That is what I did for a B2B software platform entering the Gulf: positioning, content, SEO, campaigns and the funnel reporting underneath, on a ~$500K annual budget — 800+ qualified leads at $158-245 each, all attributed to source. Before that I ran a consumer e-commerce P&L: revenue +80% year on year, buyer base 6x. I work AI-first — LLM-agent workflows I built myself run research, content production and lead scoring every day, which cuts about 60% of the time recurring marketing work used to take. I execute rather than advise: I write the copy, ship the content and read the funnel numbers myself. Fluent English, native Russian.

Anton Rusakov

Growth and product marketer, 12 years, based in Dubai. I build the first version of a growth engine when there isn't one yet. That is what I did for a B2B software platform entering the Gulf: positioning, content, SEO, campaigns and the funnel reporting underneath, on a ~$500K annual budget — 800+ qualified leads at $158-245 each, all attributed to source. Before that I ran a consumer e-commerce P&L: revenue +80% year on year, buyer base 6x. I work AI-first — LLM-agent workflows I built myself run research, content production and lead scoring every day, which cuts about 60% of the time recurring marketing work used to take. I execute rather than advise: I write the copy, ship the content and read the funnel numbers myself. Fluent English, native Russian.

Available to hire

Growth and product marketer, 12 years, based in Dubai. I build the first version of a growth engine when there isn’t one yet. That is what I did for a B2B software platform entering the Gulf: positioning, content, SEO, campaigns and the funnel reporting underneath, on a ~$500K annual budget — 800+ qualified leads at $158-245 each, all attributed to source. Before that I ran a consumer e-commerce P&L: revenue +80% year on year, buyer base 6x. I work AI-first — LLM-agent workflows I built myself run research, content production and lead scoring every day, which cuts about 60% of the time recurring marketing work used to take. I execute rather than advise: I write the copy, ship the content and read the funnel numbers myself. Fluent English, native Russian.

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Language

English
Advanced
Russian
Fluent

Work Experience

Business Development Director, MENA at Ujin Technologies
January 1, 2024 - June 30, 2026
Regional owner for the Gulf market at a B2B property-technology platform. Carried the number across enterprise, government and real-estate accounts, and ran the marketing engine underneath it: positioning, content, SEO, paid, field events and partner co-marketing on a ~$500K annual budget. 800+ qualified leads at $158-245 each, every one attributed to source in the CRM. Built the partner channel from zero to 10+ agreements; partner and event channels reached about 40% of qualified pipeline.
Product Marketing Director, MENA at Ujin Technologies
October 1, 2022 - December 31, 2023
Owned positioning and messaging for a multi-product B2B platform - one narrative for technical evaluators, another for the economic buyer - and held the editorial bar across collateral, website and campaign copy, writing a large share of it myself. Built the pricing architecture across the portfolio: tiered subscriptions plus per-project pricing over 10+ device types, modelled at SKU-level margin. Built the sales enablement layer (battlecards, playbooks, objection handling) and drove its adoption.
Head of Digital at Ujin Technologies
February 1, 2022 - September 30, 2022
Rebuilt inbound around source attribution and funnel reporting: every channel traceable through the CRM to a closed stage. Qualified-lead share reached 62% in the peak month, multi-channel monthly reach grew 3.5x to about 18M, and search click-through rose 17%. Ran SEO, content, paid and email as one system rather than separate channels.
Head of E-Commerce at Gypsopolymer
January 1, 2020 - July 31, 2022
Ran a direct-to-consumer P&L end to end with a team of up to 10: acquisition, conversion, retention and operations. Revenue grew 80% year on year and the buyer base 6x. Owned paid media, marketplace listings, the site funnel and lifecycle email, and read the unit economics behind each channel myself.

Education

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Qualifications

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Industry Experience

Software & Internet, Real Estate & Construction, Computers & Electronics, Consumer Goods, Retail, Government, Telecommunications