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With 15 years in branding and product design, my passion has always been to make ideas happen. From strategy and establishing a clear vision, to the hands-on craft of research, workshop facilitation, prototyping and designing for every brand touchpoint. My approach is concept driven and outcome focused. Always looking to find the right balance between form, function, business and user needs.…

Anton Wade

Product Designer, Brand Designer, Creative Director

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With 15 years in branding and product design, my passion has always been to make ideas happen. From strategy and establishing a clear vision, to the hands-on craft of research, workshop facilitation, prototyping and designing for every brand touchpoint. My approach is concept driven and outcome focused. Always looking to find the right balance between form, function, business and user needs.…

Available to hire

With 15 years in branding and product design, my passion has always been to make ideas happen. From strategy and establishing a clear vision, to the hands-on craft of research, workshop facilitation, prototyping and designing for every brand touchpoint. My approach is concept driven and outcome focused. Always looking to find the right balance between form, function, business and user needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Head of Design at Habitual

January 1, 2024 - January 1, 2024

Defined the brand strategy, tone of voice, and positioning. Designed the brand identity and ensured consistency. Designed the website and built it using Webflow. Designed the health and behaviour change app (iOS/Android). Created a Figma UI library to speed up design processes. Ran regular user interviews to test app concepts and prototypes. Helped define the product roadmap for the behaviour change app. Built and led a team of 3 designers.

Design Director at MakeDo

January 1, 2020 - January 1, 2020

Designed and built our brand identity and website. Facilitated brand strategy workshops to align their teams internally. Helped start-ups unlock the next rounds of funding through fast, high-quality branding, website design, and Webflow development. Mentoring product and brand designers (Freelance and start-ups).

Senior Designer at Designit

January 1, 2018 - January 1, 2018

Led multiple complex branding and product design projects. Named, branded, and designed a mobile app for an innovative internal start-up within a large UK energy company. Created, implemented, and branded a design system for a large UK banking group handling four individual brands. Helped to grow the London studio through leading interviews and choosing the right candidates for our team.

Lead Designer at Metail

January 1, 2016 - January 1, 2016

Designed the brand strategy, identity, and website. Regularly designed, built, and tested prototypes with users. Worked closely with the engineering team to create innovative digital experiences on web, mobile, and in-store. Built and led a team of 3 designers and established design processes like design critiques.

Founder & Designer at Design Calendar

January 1, 2014 - January 1, 2014

Designed and built the brand identity and website. Built a community of design event curators in 40+ cities worldwide. Organised a design conference about making ideas happen. Designed and hosted regular design talks, workshops, and courses.