I’m a Social Media Content Specialist with 10+ years of experience helping brands grow through engaging content, audience research, and performance-focused campaigns across Facebook and Instagram. I combine creative production with data-driven optimization—planning content calendars, creating promos using tools like Canva and InShot, and managing Meta Ads to improve reach and conversions. I also bring a strong background in writing and storytelling from my journalism experience, which helps me shape clear brand messages across channels. In addition to social media and paid campaigns, I’ve managed product listings and storefront operations on Amazon and WooCommerce, supported SEO and web content writing, and handle community engagement to keep customers actively involved.…

ANIMOL SIMON

I’m a Social Media Content Specialist with 10+ years of experience helping brands grow through engaging content, audience research, and performance-focused campaigns across Facebook and Instagram. I combine creative production with data-driven optimization—planning content calendars, creating promos using tools like Canva and InShot, and managing Meta Ads to improve reach and conversions. I also bring a strong background in writing and storytelling from my journalism experience, which helps me shape clear brand messages across channels. In addition to social media and paid campaigns, I’ve managed product listings and storefront operations on Amazon and WooCommerce, supported SEO and web content writing, and handle community engagement to keep customers actively involved.…

Available to hire

I’m a Social Media Content Specialist with 10+ years of experience helping brands grow through engaging content, audience research, and performance-focused campaigns across Facebook and Instagram. I combine creative production with data-driven optimization—planning content calendars, creating promos using tools like Canva and InShot, and managing Meta Ads to improve reach and conversions.

I also bring a strong background in writing and storytelling from my journalism experience, which helps me shape clear brand messages across channels. In addition to social media and paid campaigns, I’ve managed product listings and storefront operations on Amazon and WooCommerce, supported SEO and web content writing, and handle community engagement to keep customers actively involved.

See more

Language

English
Advanced
Hindi
Advanced
Malayalam
Fluent

Work Experience

Social Media Specialist at Eve's Fab Boutique
August 1, 2013 - Present
Planned and managed paid social media ad campaigns on Facebook and Instagram using Meta Ads Manager. Created promotional content and creatives using Canva and InShot, supported product listings on Amazon and WooCommerce (including descriptions, pricing, and images), and monitored campaign performance to improve reach and conversions. Owned content scheduling, seasonal campaigns, and cross-channel customer engagement to strengthen brand presence and customer interaction.
Freelance Content Writer at Arabian Gazette
June 1, 2011 - June 1, 2013
Produced SEO-friendly articles and web content covering business and lifestyle topics. Applied journalistic storytelling and strong audience engagement skills through written content, helping deliver clear, readable posts aligned with search and user intent.
News Editor / News Sub Editor / Radio News Presenter at Asianet News (Asianet Television and Asianet Global)
September 19, 1998 - February 1, 2004
Worked in news production and editorial roles, handling news copywriting, editing, and coordination with reporters. Presented news bulletins for both television and radio, supporting daily editorial workflows and accurate, audience-focused news delivery.

Education

Master of Journalism & Communications at School of Communication, Mahatma Gandhi University, India
January 1, 1995 - January 1, 1997
Bachelor of Science at Mahatma Gandhi University, India
January 1, 1991 - January 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Education