I am a strategic and performance-driven Digital Marketing Manager with over 6 years of experience managing multi-channel campaigns, paid advertising, and brand strategy creation across Europe. I have successfully scaled complex B2B and B2C marketing campaigns and led cross-functional teams to meet measurable business goals. Currently, I am pursuing a Global MBA at GISMA University of Applied Sciences, which complements my hands-on expertise in performance marketing. Besides my professional journey, I enjoy being a part-time percussionist and have a passion for academic debating. I am always eager to learn new skills and explore innovative marketing tactics to drive engagement and results.

Anugrah Vidyarthi

I am a strategic and performance-driven Digital Marketing Manager with over 6 years of experience managing multi-channel campaigns, paid advertising, and brand strategy creation across Europe. I have successfully scaled complex B2B and B2C marketing campaigns and led cross-functional teams to meet measurable business goals. Currently, I am pursuing a Global MBA at GISMA University of Applied Sciences, which complements my hands-on expertise in performance marketing. Besides my professional journey, I enjoy being a part-time percussionist and have a passion for academic debating. I am always eager to learn new skills and explore innovative marketing tactics to drive engagement and results.

Available to hire

I am a strategic and performance-driven Digital Marketing Manager with over 6 years of experience managing multi-channel campaigns, paid advertising, and brand strategy creation across Europe. I have successfully scaled complex B2B and B2C marketing campaigns and led cross-functional teams to meet measurable business goals. Currently, I am pursuing a Global MBA at GISMA University of Applied Sciences, which complements my hands-on expertise in performance marketing.

Besides my professional journey, I enjoy being a part-time percussionist and have a passion for academic debating. I am always eager to learn new skills and explore innovative marketing tactics to drive engagement and results.

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Language

English
Fluent
German
Intermediate
Hindi
Fluent

Work Experience

Digital Marketing Expert at CommonTime Online GmbH
January 1, 2022 - Present
Managing full-cycle social media campaigns across platforms, increasing brand engagement by 45% on average. Managing CRM dashboards, email workflows, & lifecycle campaigns using Klaviyo, increasing lead conversion by 30%. Representing the company in strategic partner onboarding, corporate collaborations, & exchange programs across Europe. Optimizing website SEO to support overall performance with web content and blogs.
Internet Marketing Executive at Virtual Employee Pvt Ltd.
October 31, 2024 - July 30, 2025
Led a team of 5 marketers to deliver performance marketing campaigns in F&B, pharma, retail, and IT sectors. Analyzed marketing campaigns & provided actionable insights to improve performance and ROI/CAC/LTV. Implemented heuristic analysis, funnel reviews, A/B tests, & CRO techniques that boosted website conversion by up to 30%. Managed & optimized B2B performance marketing campaigns across LinkedIn and Google Ads, managing a budget of over €100k with optimized ROI.
Online Marketing Associate at Vinove Software & Services
April 30, 2022 - July 30, 2025
Managed entire social media calendar including content creation & post planning on Meta, LinkedIn, Twitter, etc. Managed project lifecycles from brief to execution, delivering reporting, creative direction, and CRM.
Digital Marketing Expert at CommonTime Online GmbH
January 1, 2022 - Present
Managing full-cycle social media campaigns across platforms, increasing brand engagement by 45% on average. Handling CRM dashboards, email workflows, and lifecycle campaigns using Klaviyo to increase lead conversion by 30%. Representing the company in strategic partner onboarding, corporate collaborations, and exchange programs across Europe. Optimizing website SEO to boost overall performance with content and blogs.
Internet Marketing Executive at Virtual Employee Pvt Ltd.
October 31, 2024 - July 30, 2025
Led a team of 5 marketers delivering performance marketing campaigns across food & beverages, pharma, retail, and IT sectors. Analyzed campaigns and provided actionable insights to improve ROI, CAC, and LTV. Implemented heuristic analysis, funnel reviews, A/B tests, and CRO strategies boosting website conversion by up to 30%. Managed and optimized B2B campaigns across LinkedIn, Google Ads with a budget exceeding €100k, achieving optimized ROIs.
Online Marketing Associate at Vinove Software & Services
April 30, 2022 - July 30, 2025
Managed the entire social media calendar including content creation and post planning across Meta, LinkedIn, Twitter, etc. Oversaw project lifecycles from brief to execution, delivering reporting, creative direction, and CRM management.

Education

Bachelor of Arts at University of Delhi, New Delhi, India
January 1, 2016 - December 31, 2019
Bachelor of Arts at University of Delhi
January 1, 2016 - December 31, 2019

Qualifications

Business Analytics & Optimisation
January 11, 2030 - July 30, 2025
Google Ads Display Certification
January 11, 2030 - July 30, 2025
Data Analytics For Business
January 11, 2030 - July 30, 2025
Excel Skills For Business
January 11, 2030 - July 30, 2025
Business Analytics & Optimisation
January 11, 2030 - July 30, 2025
Google Ads Display Certification
January 11, 2030 - July 30, 2025
Data Analytics For Business
January 11, 2030 - July 30, 2025
Excel Skills For Business
January 11, 2030 - July 30, 2025

Industry Experience

Retail, Healthcare, Software & Internet, Travel & Hospitality, Education, Consumer Goods, Professional Services, Media & Entertainment