Available to hire
Anuja Kale is a UX Researcher and Product Designer with 5+ years of experience turning user behavior into design decisions that actually stick. With an MS in Human-Computer Interaction from Northeastern, she’s worked across B2C, B2B, and B2B2C products — running usability studies, surveys, stakeholder interviews, and behavioral analysis to uncover what’s really happening between a user and a product. She’s most energized when research changes the room — when a highlight reel from a testing session shifts a product decision or a well-framed insight makes a cross-functional team see their users differently.
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Work Experience
UI Developer at Quality Inn (Choice Hotels)
September 1, 2025 - PresentDesigned scalable React and TypeScript UI components for booking, pricing, and reservation flows, enforcing WCAG 2.2 across 100% of newly shipped screens supporting 3,000 monthly user sessions. Analyzed 3,200 interaction sessions to identify friction in multi-step journeys, reducing average task completion time by 17%. Refactored component structures into token-aligned, reusable patterns across end-to-end workflows, increasing iteration velocity by 31%. Integrated API-driven UI layers with real-time pricing and availability services, decreasing stale-state errors by 26%. Documented design-to-engineering specifications covering states, behaviors, and accessibility rules, lowering post-development UI fixes by 21%.
Product Designer at Community Dreams Foundation
December 1, 2024 - September 1, 2025Conducted 25 user surveys and 8 stakeholder interviews to understand decision-making constraints and platform needs. Translated research insights into high-fidelity Figma prototypes for 3 core features, achieving an 82% task success rate in moderated usability testing. Iterated interaction models across 6 validation cycles, reducing primary journey drop-off by 18%. Coordinated design execution with 6 cross-functional partners across product, engineering, and customer success, decreasing clarification requests by 22%. Defined usability benchmarks, success metrics, and acceptance criteria, improving roadmap clarity and release confidence.
Product Designer at HCL Technologies – Enterprise SaaS
May 1, 2020 - August 31, 2022Delivered Angular-based interface systems for data-intensive enterprise platforms, supporting complex workflows across reporting, configuration, and administration modules used by 5 internal and client-facing teams. Evaluated interaction efficiency across 15 QA cycles using Python-assisted analysis, improving complex task completion speed by 20%. Built a token-based design system supporting 200 screens, reducing front-end rework by 28%. Created 40 detailed interaction specifications and system behavior documents, shortening sprint rework cycles by 17%. Visualized complex financial flows and system-state logic through structured diagrams and flow mappings, reducing engineering clarification loops during implementation.
UI Designer at Q Creative Agency
January 1, 2019 - April 30, 2020Produced responsive UI frameworks and brand systems for 5 early-stage startups, increasing average session duration by 21%. Interpreted ambiguous business requirements into scalable interface structures, accelerating product launch timelines by 23%. Standardized visual guidelines across product and marketing touchpoints, achieving 100% cross-platform consistency. Partnered with 7 founders and marketing leads to align visual identity with product goals, improving approval turnaround time by 29%.
Education
MS in Information Systems at Northeastern University
September 1, 2022 - August 31, 2024BEng in Information Technology at Vidyanakar University
January 1, 2018 - May 31, 2021Qualifications
Industry Experience
Software & Internet, Travel & Hospitality, Professional Services, Media & Entertainment, Education
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