Available to hire
Dynamic Digital Marketing and MarTech Professional with over 5 years of experience driving omni-channel
strategies, digital transformation, and campaign optimization. Proven track record in executing data-driven
marketing programs, managing paid media, SEO, and social media campaigns, and leveraging analytics to
maximize ROI. Experienced in stakeholder alignment, marketing automation, and performance tracking to
achieve business growth across B2C,B2B, and sponsorship marketing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malayalam
Advanced
Hindi
Advanced
Work Experience
Manager – Digital Marketing at LuLu Retail LLC
October 1, 2024 - PresentManage and grow multiple digital platforms including Meta pages, Pinterest Boards, and WhatsApp Channel; Develop and execute national and GCC-level campaigns ensuring optimal budget utilization; Driving growth across merchants, and consumers; Oversee customer communication strategies through WhatsApp, SMS, and email marketing; Collaborate with internal teams and agencies to deliver impactful digital initiatives; Conduct training sessions on ORM and WhatsApp marketing for internal teams; Support cross-brand collaborations and influencer marketing partnerships; Measure and report campaign performance, recommending optimizations for growth.
Team Lead – Digital Marketing at Mantle Solutions
August 1, 2024 - October 16, 2025Led a team to execute social media and paid campaigns with measurable performance outcomes; Coordinated with vendors and managed promotional budgets efficiently; Utilized Brandwatch Falcon for post scheduling and analytics; Ensured campaign continuity during managerial absence.
Digital Marketing Executive at LuLu Group India
February 1, 2023 - October 16, 2025Implemented SEO and content marketing strategies to enhance website visibility; Managed influencer and OTT ad campaigns (Disney+ Hotstar, Voot, Jio); Executed WhatsApp, email, and SMS-based customer engagement campaigns.
Digital & Marketing Executive at Ai Being Software Limited
December 1, 2021 - October 16, 2025Created and managed social media content across multiple platforms; Optimized PPC and CTR performance to achieve higher ROI; Developed analytics dashboards to track sales and campaign performance.
Education
MBA in Finance & Marketing at Manipal University, Karnataka
January 11, 2030 - January 1, 2021BA in Economics at St. Teresa’s College, Ernakulam
January 11, 2030 - January 1, 2019Diploma in Financial Journalism at St. Teresa’s College, Ernakulam
January 11, 2030 - January 1, 2019Qualifications
Industry Experience
Retail, Media & Entertainment, Professional Services, Software & Internet, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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