Dynamic Digital Marketing and MarTech Professional with over 5 years of experience driving omni-channel strategies, digital transformation, and campaign optimization. Proven track record in executing data-driven marketing programs, managing paid media, SEO, and social media campaigns, and leveraging analytics to maximize ROI. Experienced in stakeholder alignment, marketing automation, and performance tracking to achieve business growth across B2C,B2B, and sponsorship marketing.

Anu Maria Thomas

Dynamic Digital Marketing and MarTech Professional with over 5 years of experience driving omni-channel strategies, digital transformation, and campaign optimization. Proven track record in executing data-driven marketing programs, managing paid media, SEO, and social media campaigns, and leveraging analytics to maximize ROI. Experienced in stakeholder alignment, marketing automation, and performance tracking to achieve business growth across B2C,B2B, and sponsorship marketing.

Available to hire

Dynamic Digital Marketing and MarTech Professional with over 5 years of experience driving omni-channel
strategies, digital transformation, and campaign optimization. Proven track record in executing data-driven
marketing programs, managing paid media, SEO, and social media campaigns, and leveraging analytics to
maximize ROI. Experienced in stakeholder alignment, marketing automation, and performance tracking to
achieve business growth across B2C,B2B, and sponsorship marketing.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Malayalam
Advanced
Hindi
Advanced

Work Experience

Manager – Digital Marketing at LuLu Retail LLC
October 1, 2024 - Present
Manage and grow multiple digital platforms including Meta pages, Pinterest Boards, and WhatsApp Channel; Develop and execute national and GCC-level campaigns ensuring optimal budget utilization; Driving growth across merchants, and consumers; Oversee customer communication strategies through WhatsApp, SMS, and email marketing; Collaborate with internal teams and agencies to deliver impactful digital initiatives; Conduct training sessions on ORM and WhatsApp marketing for internal teams; Support cross-brand collaborations and influencer marketing partnerships; Measure and report campaign performance, recommending optimizations for growth.
Team Lead – Digital Marketing at Mantle Solutions
August 1, 2024 - October 16, 2025
Led a team to execute social media and paid campaigns with measurable performance outcomes; Coordinated with vendors and managed promotional budgets efficiently; Utilized Brandwatch Falcon for post scheduling and analytics; Ensured campaign continuity during managerial absence.
Digital Marketing Executive at LuLu Group India
February 1, 2023 - October 16, 2025
Implemented SEO and content marketing strategies to enhance website visibility; Managed influencer and OTT ad campaigns (Disney+ Hotstar, Voot, Jio); Executed WhatsApp, email, and SMS-based customer engagement campaigns.
Digital & Marketing Executive at Ai Being Software Limited
December 1, 2021 - October 16, 2025
Created and managed social media content across multiple platforms; Optimized PPC and CTR performance to achieve higher ROI; Developed analytics dashboards to track sales and campaign performance.

Education

MBA in Finance & Marketing at Manipal University, Karnataka
January 11, 2030 - January 1, 2021
BA in Economics at St. Teresa’s College, Ernakulam
January 11, 2030 - January 1, 2019
Diploma in Financial Journalism at St. Teresa’s College, Ernakulam
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Financial Services